Press Release
Cense of Poem Incense Packing by Wei-Hsuan Liu and Hsin-Hsuan OuYang Wins the Bronze A' Design Award in Packaging Design
Wei-Hsuan Liu and Hsin-Hsuan OuYang acknowledged for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Cense of Poem Incense Packing by Wei-Hsuan Liu and Hsin-Hsuan OuYang, designed for A Cense of Poem, has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Cense of Poem Incense Packing
Cense of Poem is a packaging design for incense sticks. The box is made of acrylic with laser engraving. The translucent box with matte wrapping expresses the shape and the flow of the smoke. The colors of the boxes correspond to the colors of the incense sticks inside. Each box carries a graphic design that matches the scent of the incense sticks within. Three series in yellow, aquamarine and purple refer to the comma, the dash and the exclamation mark. The packaging aims to offer a poetic and mysterious sensory experience.
Award Record
This recognition makes Wei-Hsuan Liu and Hsin-Hsuan OuYang a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/149224
- A' Design Award Page: https://competition.adesignaward.com/149224
- Media Showcase: https://www.designnewsroom.com/!149224
- Laureate Profile: https://designers.org/d/343059
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Cense of Poem Incense Packing
- Function
- Incense Packing
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Khaki, Khaki, Dark Slate Blue, Medium Purple and Medium Aquamarine
- Images
- 5
- Client
- A Cense of Poem
The Recognition
- Laureate
- Wei-Hsuan Liu and Hsin-Hsuan OuYang
- Country
- Taiwan (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #149224
Credits
- Team
- Wei-Hsuan Liu and Hsin-Hsiu OuYang
- Image Credits
- Wei-Hsuan Liu, Photographer, 2023. Hsin-Hsiu OuYang, Photographer, 2023.
Design Details
- Unique Properties
- The translucent box with matte wrapping concretizes the shape and flow of the smoke. The different colors of the boxes correspond to the various colors of the incense sticks. The specific graphic design on each type of box goes along with the features and the taste of the smells of the incense sticks inside. Overall, with this external design, we try to deliver a mysterious and poetic image.
- Inspiration
- The keyword of the design is “poetry”, in which we believe that life itself is a piece of poetry and we are all writers of our own lives. The incense itself represents the characters of the text, and the incense holder, as a counterpart, is the paper that carries the emotions which are released from the words and lines. Finally, the box binds these two materials together and makes them a complete integration. These three series in three different colors symbolize different marks that are commonly seen in our daily life.
- Research
- The primary concern of our design is to conceptualize the sensory experience the users have while burning the incense. We started the research by conducting data collection and general analysis and went through the process of discussion and irritative revisions in the studio. At last, we’re able to imagine the situational atmosphere that we want users to immerse in and connect users to this abstract feeling through a combination of the presence of outer packaging and the taste of the smell.
- Challenge
- There are two main challenges that we have encountered. The first one is to select the elements we want to use in the products to drive the users into a specific situation while distinguishing the difference between series. And the second one is to convey and express the origin, intention, and meaning of our design to the other end through the outer packaging.
- Realization and Technology
- The box is made of acrylic with laser engraving.
- Operation and Interaction
- First, to start the journey of sensory, scan the pattern and words on the box with your eyes before opening it. Then, open the lid, place the incense holder, and take out and hold the incense sticks by hand. Finally, light up the incense sticks, immerse yourself in the misty atmosphere, and enjoy the scent with your sense of smell.
- Project Duration and Location
- The project started in Taichung, Taiwan in August 2022. Completed in Taichung, Taiwan in April 2023, and exhibited in Taipei, Taiwan in May 2023.
- Specifications
- large 110mm*110mm*40mm small 70mm*70mm*55mm
- Keywords
- Incense, Poetic, Fragrance, Package, Brand Identity
