Press Release
Silver A' Design Award in Interface, Interaction and User Experience Design Goes to Douyin Desktop Application by Douyin Experience Design Center
Douyin Experience Design Center recognized for interface, interaction and user experience design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interface, Interaction and User Experience Design category for Douyin Desktop Application by Douyin Experience Design Center, designed for Douyin Group. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Douyin Desktop Application
Douyin PC is a desktop application and web interface for video content consumption on personal computers. Douyin PC is designed for large screen viewing in home, leisure and off duty settings. The left navigation offers vertical channels, and the recommended page opens by default. Users can switch videos by scrolling the mouse and use shortcut keys to like and bookmark content. Shopping during video playback and gift giving during live broadcasts are also supported. The adaptive layout suits MacOS and Windows screen sizes.
About Douyin Experience Design Center
Douyin Experience Design Center belongs to Douyin Group.Douyin Group operates several Chinese platforms including Douyin, Toutiao, Xigua and others. Douyin is a leading short video platform that enables better expression and creations. Toutiao is a general information platform dedicated to connecting people and information to create value. Xigua Video is a platform for mid-form videos with a mission to help people ignite their curiosity about life.
Award Record
This recognition makes Douyin Experience Design Center a winner of 1 A' Design Award.
About the A' Interface, Interaction and User Experience Design Award
The A' Interface Design Award is an international design competition recognizing good user interface designs by the best UI/UX designers worldwide. It is organized within the A' Design Award & Competition and is open to interface designers, interaction designers, user experience designers and digital product designers from all countries. Typical entries include websites, mobile applications, software interfaces, game interfaces, wearable interfaces and virtual reality interfaces. The awarded interface designs are published at https://designers.org/design-category/interface
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/149651
- A' Design Award Page: https://competition.adesignaward.com/149651
- Media Showcase: https://www.designnewsroom.com/!149651
- Laureate Profile: https://designers.org/d/340785
- Further Information from the Laureate: http://www.douyin.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Douyin Desktop Application
- Function
- Desktop Application
- Category
- Interface, Interaction and User Experience Design
- Discipline
- Communication Design
- Industry
- Software
- Colors
- Midnight Blue, Dark Gray, Black, Medium Purple and Light Steel Blue
- Images
- 5
- Client
- Douyin Group
The Recognition
- Laureate
- Douyin Experience Design Center
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #149651
Credits
- Team
- Sainan Guan, Di Chen, Wen Nie, Zetao Guo and Siyuan Ren
- Image Credits
- Pictures and videos are from the free resource website： http://pixabay.com/zh/
Design Details
- Unique Properties
- Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
- Inspiration
- IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
- Research
- User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration; Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use; Other research: testing, AB test, data analysis.
- Challenge
- In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
- Realization and Technology
- In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
- Operation and Interaction
- The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
- Project Duration and Location
- The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
- Specifications
- The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
- Keywords
- Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
