Bronze A' Design Award in Packaging Design Goes to Longyu Sauce Wine Packaging by Wang Lina

The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Wang Lina for packaging design

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ Longyu Sauce Wine Packaging by Wang Lina, designed for Shenzhen Jingxi Creative Packaging Design Co., Ltd, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Longyu Sauce Wine Packaging

Longyu is a packaging design for sauce wine. The design draws on traditional Chinese dragon culture and on the twenty-four solar terms. The bottle carries a dragon totem in relief, formed in a single mould, and a chiselled texture that refers to the time needed to brew good wine. The cap is made of glass crystal with a metal relief texture. The box is made of biodegradable paper and measures 190 by 125 by 310 millimetres. The split box structure avoids destructive one-time opening, so the package can be kept and reused as a table display.

Award Record

Wang Lina is a winner of 1 A' Design Award, including this recognition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/150012
A' Design Award Page: https://competition.adesignaward.com/150012
Media Showcase: https://www.designnewsroom.com/!150012
Laureate Profile: https://designers.org/d/343666
Further Information from the Laureate: https://mp.weixin.qq.com/s/1ywXyokZRrSBqnh4_86FMQ

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Longyu Sauce Wine Packaging
Function: Sauce Wine Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Lavender, Light Gray, Silver, Dark Gray and White Smoke
Images: 5
Client: Shenzhen Jingxi Creative Packaging Design Co., Ltd

The Recognition

Laureate: Wang Lina
Country: China
Recognition: Bronze A' Design Award
Edition: 2022 - 2023
Design ID: #150012

Design Details

Unique Properties: This is a sauce wine packaging design that promotes the traditional Chinese dragon culture. The visual effect of the oriental dragon flying in the sky is the worship of the dragon totem in ancient times and the inheritance of the traditional Chinese dragon culture. The combination of solar terms means that a good bottle of wine needs time to settle, and the chiseled texture of the bottle body symbolizes the spirit of ingenuity, and a good bottle of wine can only be brewed after time. The wine box is made of environmentally friendly and degradable materials. The structure design adopts the box type of split display to reduce the one-time structure of destructive opening.
Inspiration: Inspired by the oriental dragon in traditional Chinese culture, the visual symbol of the flying dragon surrounded by a 360-degree dragon creates a combination of dragon culture and ancient astrological culture, and integrates classic auspicious elements into wine culture, forming a romantic relationship between dragon and wine. The dragon flies to the sky, the wine stands on the ground, the universe is polarized, the heaven and the earth are created, and life is endless. The ancients believed that the dragon was an auspicious thing and the master of wind and rain. It is a metaphor for the good wishes of things in their heyday.
Challenge: How to solve product problems for customers through design
Realization and Technology: The material of the wine box is made of biodegradable environmentally friendly paper. The box structure is designed in a split style, and the non-environmental design of the destructive one-time opening is abandoned. High quality, creating an ecological and simple visual effect. The wine bottle design is integrated into the mold, and the wood grain and the glass are translucent to create a visual hammer that collides with each other. Combined with minimalist craftsmanship, it gives people the most pure, clean, and intuitive experience. Delicate and indistinguishable, it further demonstrates the majestic momentum of the flying dragon in the sky, just like flying through the clouds.
Operation and Interaction: First enter into the discussion of new product development needs, give an analysis of the corresponding brand design for the liquor market research, and then enter the creative brainstorming of designers, we start to dig deep into the dragon culture, and differentiate the exclusive dragon culture that belongs to the brand Performance is the first step we need to make the biggest breakthrough. The next step is to implement the creative design stage. Through continuous sketches and scheme optimization, we have determined our graphic design, and finally the successful proofing of the product, and the actual product returns to the real life market. in the combination.
Project Duration and Location: It began in Shenzhen in June 2022, ended in January 2023, and was listed and exhibited in Shenzhen in April 2023.
Specifications: The size of the wine box is 190mm × 125mm × 310mm. The size of the wine bottle is 85mm × 85mm × 25mm. The effect of the dragon totem of the wine bottle adopts the integrated mold opening of relief, combined with the integrated mold release of knocking texture, to achieve the elegant and exquisite integrated molding feel. The bottle cap adopts the glass crystal cap, with the texture of metal relief, and the materials collide with each other, presenting a bold visual effect.
Keywords: Chinese traditional dragon culture, Chinese 24 solar terms, 12-month Chinese culture, flying dragon sees adults in Tianli, time-honored chisel patterns reflect the ingenuity of good wine and quality, creative design of high-end quality liquor, green design, dragon flying sky The wine stands on the ground, the two poles of the universe and the world are constantly evolving.