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Press Release

DesignNewswire · COMO, Italy ·

Vegan Style Packaging Design by Veronica Vicente Ruiz Is Granted the A' Design Award in Packaging Design

Veronica Vicente Ruiz honored for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Vegan Style Packaging Design by Veronica Vicente Ruiz, designed for Veralidad Studio, has been granted the A' Design Award in the Packaging Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Vegan Style Packaging Design

Packaging design for the entire range of products for a small company that produces cashew ferments and vegan cheeses. Handmade from plants with 100% vegan natural ingredients. The brand promotes the vegan lifestyle by eliminating actions of exploitation or animal suffering, as well as reducing its impact on the environment. The redesign and branding of its packaging was based on these brand premises, to emphasize the values and ethics of the brand. These premises can also be seen in the material used for the new packaging, recycled material.

About Veronica Vicente Ruiz

Verónica Vicente Ruiz is a graphic designer specialized in the food industry, specifically in rebranding and packaging. She mentors professional graphic designers and is an associate professor at Cesine University Center. She graduated in BB.AA. from the University of the Basque Country and with a master's degree in MBA & specialization in marketing.

Award Record

Veronica Vicente Ruiz is a winner of 1 A' Design Award, including this recognition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Vegan Style Packaging Design
Function
Packaging Design
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Dim Gray, Silver, Dark Olive Green, Dark Gray and Dark Slate Gray
Images
5
Client
Veralidad Studio

The Recognition

Laureate
Veronica Vicente Ruiz
Country
Spain
Recognition
A' Design Award
Edition
2022 - 2023
Design ID
#150382

Credits

Image Credits
Ilustrator: Verónica Vicente Mockups: Verónica Vicente

Design Details

Unique Properties
Packaging design for the entire range of products for a small company that produces cashew ferments and vegan cheeses. Handmade plant-based with 100% vegan natural ingredients. Promoting the vegan lifestyle by eliminating actions of exploitation or animal suffering, as well as reducing its impact on the environment.
Inspiration
The main premise for the redesign of the brand image and the redesign of the packaging was to provide the brand with vegan values, respect for the environment, plant-based food, and encourage non-exploitation and animal abuse.
Challenge
The challenge was to create in the packaging and in the brand a transformation of its image that the client had to show their values and ethics within the company. Show the world the values of the brand more clearly.
Realization and Technology
The packaging is made with ecological cardboard, whose raw materials are reused paper and cardboard fibers and with eco inks.
Project Duration and Location
Project start August 2021, project completion May 2022, Cantabria, Spain
Specifications
100 mm x 100 mm x 45 mm
Keywords
packaging plant based, packaging vegan, design packaging sustentable

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