Press Release
Recall Of The Universe Immersion Exhibition by Tammy Ho - Shanghai KNN Receives the Golden A' Design Award in Event and Happening Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Tammy Ho - Shanghai KNN for event and happening design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Recall Of The Universe Immersion Exhibition by Tammy Ho - Shanghai KNN, designed for Shanghai KNN Cultural Media Co., Ltd, has been granted the Golden A' Design Award in the Event and Happening Design category. The result belongs to the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Recall Of The Universe Immersion Exhibition
The immersive exhibition of the universe space, requested by the client Bilibili, was created within the famous large shopping center, Xi'an Gpark. An inverted high-hanging crystal city reflection was displayed by irregular LED screens, which created an eye-catching space accelerator. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate. A mobile navigation system, interactive projection, artificial intelligence, AR, neon light, etc., were used to create an immersive experience for visitors.
About Tammy Ho - Shanghai KNN
Tammy Ho is a passionate and ideal creative designer in China. From childhood, Tammy Ho has shown a keen interest and talent for design and creativity. As a female entrepreneur, Tammy Ho founded a design company in China, hoping to provide more career development opportunities for more young people who are interested in design. Her design cases have won a high reputation in the industry. Tammy Ho hopes that her thoughts and ideas on design could influence the design trend in China.
Award Record
This recognition makes Tammy Ho - Shanghai KNN a winner of 1 A' Design Award.
About the A' Event and Happening Design Award
The A' Event Design Award is an international event design competition recognizing good event designs by leading event designers and organizers worldwide. It is organized within the A' Design Award & Competition and is open to event designers, corporate event planners, wedding planners and festival organizers from all countries. Typical entries include trade fairs, award ceremonies, festivals, conferences, exhibitions and concerts. The awarded event designs are published at https://designers.org/design-category/event
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/151621
- A' Design Award Page: https://competition.adesignaward.com/151621
- Media Showcase: https://www.designnewsroom.com/!151621
- Laureate Profile: https://designers.org/d/345025
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Recall Of The Universe Immersion Exhibition
- Function
- Immersion Exhibition
- Category
- Event and Happening Design
- Discipline
- Service Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Dark Slate Gray and Teal
- Images
- 5
- Client
- Shanghai KNN Cultural Media Co., Ltd
The Recognition
- Laureate
- Tammy Ho - Shanghai KNN
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #151621
Credits
- Team
- Tammy Ho and Lumos Miao
- Image Credits
- Shanghai KNN Cultural Media Co., Ltd
Design Details
- Unique Properties
- Within the limited space of the shopping center, the immersive exhibition of the universe space was created based on the existing facilities. An eye-catching space accelerator was created by using irregular LED screens to form a high-hanging crystal meteorite pile. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate. A mobile navigation system, interactive projection, artificial intelligence, AR, and neon light, etc., were used to create immersive experience to visitors. This exhibition’s main color was starry sky purple, lava red, aurora green, metallic silver.
- Inspiration
- The three-body animation is a very famous and very influential sci-fi animation in China. We received an invitation from our client to design an experiential exhibition in a large commercial plaza using the three-body animation as a prototype. The design requirement is that the entire exhibition takes space as the story background, has a storyline, has interactive games, and is full of science and technology and futuristic.
- Research
- The exhibition caused a sensation not only in the industry, not only in one city, but also throughout the country. The physical space and the science fiction space are intertwined, presenting the mysteries of the depths of the universe in front of our eyes. In the past two years, China's immersive industry has experienced development from scratch. Trendy technology is used to show sci-fi masterpieces, immersive exhibition is used to empower shopping malls, so that China's immersive future has an unpredictable imagination.
- Challenge
- 1. Design cool and stunning scenes within the limited established shopping mall space 2. Provide exhibitors with a strong sense of participation and experience 3. Design of multiple storylines and multiple endings 4. Try to use high-tech means as much as possible to increase the sense of technology and future 5. With limited budget and very little time
- Operation and Interaction
- Players enter the exhibition and select a character in their mobile app. Different characters have different stories and tasks. Different areas in the exhibition have different storylines and interactive games, corresponding to different modules in the mobile app. Players complete the game and tasks of their character and earn corresponding points, which can be used for lucky draws. Everyone experiences different game processes and sees different story endings. The ending of the story is presented to the player through AR technology.
- Project Duration and Location
- The project started in January 2023 in China and finished in March 2023, and will be exhibited at other times.
- Keywords
- Sense of technology and trend, Connect with storylines, Interactive games, Virtual space world, Scientific and technological means
