Press Release
Lion Dancing New Year Children's Gift Box by Shenzhen Banana Design Co. Ltd Receives the Bronze A' Design Award in Packaging Design
Shenzhen Banana Design Co. Ltd recognized for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Lion Dancing New Year Children's Gift Box by Shenzhen Banana Design Co. Ltd. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Lion Dancing New Year Children's Gift Box
Lion Dancing New Year is a children's gift box created to teach traditional Chinese New Year culture through play. The outer box carries a modern lion dance illustration and can be unfolded into a lion head that children wear as a mask. Inside are learning and play items, including a dragon kaleidoscope, door god stickers, habit-forming cards, auspicious calligraphy, a red envelope and hanging tangerine decorations. The box is made of paper with printing and profiled cutting, so the packaging is reused as part of the product itself.
About Shenzhen Banana Design Co. Ltd
henzhen Banana Design is a strengths-driven branding agency, giving each brand a unique strengths gene through four sections of strengths opportunity, strengths analysis, strengths shaping and strengths design. Banana Design has more than 10 years of solid project experience, giving them the ability to comfortably cross different design fields and provide more professional, richer and more detailed services to clients. So far, Banana Design has successfully provided professional design services for more than 200 domestic and international enterprises and created more than 300 design awards for clients.
Award Record
With this recognition, Shenzhen Banana Design Co. Ltd is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/151796
- A' Design Award Page: https://competition.adesignaward.com/151796
- Media Showcase: https://www.designnewsroom.com/!151796
- Laureate Profile: https://designers.org/d/345498
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Lion Dancing New Year Children's Gift Box
- Function
- Children's Gift Box
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Crimson, Black, Dark Red, Maroon and Tomato
- Images
- 5
The Recognition
- Laureate
- Shenzhen Banana Design Co. Ltd
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #151796
Credits
- Team
- Creative Director：Yang Qianfu, Creative Director：Lin Xupan, Design Director：Lin Songcai and Planning Director： Xu Zhanli
- Image Credits
- Image :Banana Design
Design Details
- Unique Properties
- This creative gift box promotes Children’s learning about traditional Chinese new year culture through play. The outer packaging features a traditional lion dance design that can be unfolded to become a lion head. In addition to protecting the internal products, children can also use the outer packaging box as a mask to experience the fun of lion dancing, promoting the reuse of packaging materials and eco-friendliness. It is a unique set of children's New Year products, interactive games, and teaching aids, achieving the goal of combining education with play.
- Inspiration
- Inspired by the traditional Chinese lion dance.The elements of traditional lion dance are depicted in a modern way so they become more appealing to modern children. Enable users to deeply engage with the Chinese New Year culture, allowing children to learn about the Chinese New Year culture with just one play and stimulate their creativity.
- Research
- Enable users to deeply engage with the Chinese New Year culture, allowing children to learn about the Chinese New Year culture with just one play and stimulate their creativity.
- Challenge
- The elements of traditional lion dance are depicted in a modern way so they become more appealing to modern children. The packaging has rich playability and users love to wear it on their heads and play with friends. Parents also love to take photos and share them on social media, increasing the product's exposure and secondary sales. The product makes good use of its outer packaging, making it a part of the product itself and increasing the packaging's reusability. It also expresses the brand's philosophy of "protecting children's curiosity and inspiring unlimited creativity".
- Realization and Technology
- Material for paper box, using printing, profiled cutting technology
- Operation and Interaction
- Gift boxes have features and learning and interactive items: Lion dance headgear, chinese dragon kaleidoscope, door gods stickers, lion dance headgear, habit-forming cards, auspicious calligraphy, stickers, red envelope, red envelope storage box, new year tangerine hanging decorations and phonetic alphabet chart with popular Chinese characteristics.
- Project Duration and Location
- The project will be completed in Shenzhen in August 2021
- Keywords
- Children,New Year Gift Box
