Press Release
Daqu Wine Packaging Design by Yuejun Chen Wins the Bronze A' Design Award in Packaging Design
Yuejun Chen acknowledged for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Daqu Wine Packaging Design by Yuejun Chen, designed for Shenzhen Red Deer Cultural Creative Design Co., LTD. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Daqu Wine Packaging Design
Daqu is a packaging design created for a wine bottle. The packaging is made of corn stalk pulp, an environmentally friendly material that dissolves quickly. Pulp molding forms a single layer structure with raised contour lines that suggest mountains. The contour shape refers to the natural brewing environment of Luzhou, where three rivers meet. The white pulp surface and the simple visual style give the product a clear and distinct identity. The main challenge was the accurate design of the mold pattern, so that the shaped pulp could be released cleanly.
Award Record
Yuejun Chen is a winner of 2 A' Design Awards, including this recognition. The awards span the editions from 2019 - 2020 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/151879
- A' Design Award Page: https://competition.adesignaward.com/151879
- Media Showcase: https://www.designnewsroom.com/!151879
- Laureate Profile: https://designers.org/d/274197
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Daqu Wine Packaging Design
- Function
- Wine Packaging Design
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Gray, Sky Blue, Medium Turquoise, Steel Blue and Light Sea Green
- Images
- 5
- Client
- Shenzhen Red Deer Cultural Creative Design Co., LTD
The Recognition
- Laureate
- Yuejun Chen
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #151879
Design Details
- Unique Properties
- The use of corn stalk pulp environmental materials, dissolution speed, showing the concept of enterprise environmental protection, leading the market. The one-layer structure is formed by paper pulp to show mountain contours, which express the unique brewing environment of Luzhou and the convergence of three rivers. Through the use of white pulp and a new simple design style, can stand out in the Sichuan market, forming a unique image.
- Inspiration
- The use of environmentally friendly materials to do the design, promotes the concept of environmental protection, but also expresses the enterprise proposition. Through the pulp molding, the use of a contour shape to bake the bun raised, layer by layer structure to express the meaning of mountains, but also to increase the sense of hierarchy to the product. The creation of the contour line also expresses the beautiful, natural wine-making environment, showing the regional characteristics.
- Research
- Reflection of product culture, application of environmental protection materials, contour opening molding effect, bottle modeling effect
- Challenge
- Contour opening molding effect, bottle modeling effect
- Operation and Interaction
- Pulp open mold forming
- Project Duration and Location
- It will begin in Shenzhen in April 2023 and be completed in April 2023
- Keywords
- Corn stalk pulp, packaging design, environmental protection
