Leying Bi and Baocheng Chen Is Honored with the A' Design Award for Myersventure Social App in Mobile Technologies, Applications and Software Design

The Work

Project

Myersventure Social App

Function

Social App

Category

Mobile Technologies, Applications and Software Design

Discipline

Communication Design

Industry

Software and Electronics & Appliances

Colors

White Smoke, Medium Purple, Dark Gray, Silver and Gray

Images

5

Client

Myersventure

The Recognition

Laureate

Leying Bi and Baocheng Chen

Country

China

Recognition

A' Design Award

Edition

2023 - 2024

Design ID

#153067

Credits

Team

Chen Baocheng and Tan Chuyan

Design Details

Unique Properties

Myersventure, a groundbreaking social networking app centered around the Myers-Briggs personality test, aimed at enhancing the social experiences of young individuals. By seamlessly integrating smartwatches and smartphones, it offers a delightful and privacy-focused platform with a range of captivating social features. With its gamified elements and integration of augmented reality, Myersventure creates a expectations for new relationships and a whimsical and adventurous social journey.

Inspiration

We aim to develop a game-based social app that focuses on improving the social quality specifically for the young. This app employs positive feedback mechanisms to encourage user socialization and provides opportunities for users in same locations to meet in reality. Its rich features are designed to help users recognize their unique value and gain a sense of recognition and satisfaction in their daily social routine.

Research

In the initial stage, we summarized the interpersonal relationships and social needs based on Erikson's theory of eight stages of personality development. We conducted extensive desk research, analyzed the functionalities and user feedback of existing social software in the market, and examined related products with social attributes. This led us to identify the target audience characteristics and corresponding needs for using social services, with a particular focus on "Intimate Relationship," "belongingness," "self-worth," and "recognition and respect" in social interactions.

Challenge

During the early stages of design, the software faced challenges of incorporating too many features, overloading the interface with information, and failing to deliver a smooth initial user experience. Our team had to reduce the number of features to achieve a minimal viable version. Through testing and modifications, we established a linear flow for users to shape a seamless experience when they first open the software. Another challenge was cross-device interaction. During the design process, we ensured consistency and ease of use across different devices by considering interface and interaction design.

Realization and Technology

This is an iOS/Android application service that combines smartwatches and smartphones to provide users with social services. The app is based on the MBTI personality test, allowing users' online interactions to accurately correspond to their target social groups. By integrating the concept of the metaverse and augmented reality services, the software merges online and offline social behaviors, reshaping the social process and user experience.

Operation and Interaction

When users first enter the app, they will undergo a personality type test to determine the planet they reside in within the app and their target social community. Users with the same personality type will be assigned to the same planet, forming stable communities of like-minded individuals. Users with different personality types can engage in diverse gamified social interactions within the app, such as "Furniture Escape" and "Furniture Chatting." Users will have personalized 3D avatars and the ability to decorate their virtual furniture with their preferences and experiences within the software.

Project Duration and Location

The project was launched online in April 2022, and within 4 weeks, the overall functionality and interface design were completed. Subsequently, it underwent continuous adjustments and optimizations, with iterations finalized in June 2023.

Specifications

This is an iOS/Android application service that combines smartwatches and smartphones to provide users with social services. The app also has an add-on for Apple Watch.

Keywords

MBTI; social app; gamification; augmented reality; UI; UX