Press Release
Brewing Happiness Responsive Website by Gong Cha CA Franchise Llc Is Granted the Silver A' Design Award in Website and Web Design
Gong Cha CA Franchise Llc of Gong cha honored for website and web design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Brewing Happiness Responsive Website by Gong Cha CA Franchise Llc of Gong cha, designed for Gong cha CA Franchise, has been granted the Silver A' Design Award in the Website and Web Design category. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Brewing Happiness Responsive Website
The Gong Cha responsive website is a modern and innovative digital platform designed to effectively communicate the brand story, values, and services of Gong Cha, a renowned beverage company. This project places a strong emphasis on inclusivity and accessibility, ensuring that the website is easily accessible to all users, including those with disabilities or visual impairments. Gong Cha aims to foster a sense of inclusiveness and provide equal opportunities for all visitors.
About Gong Cha CA Franchise Llc
Gong Cha, originating from Taiwan—the birthplace of bubble tea—offers an unparalleled tea experience. Named after the noble practice of serving tea to the emperor, Gong Cha symbolizes excellence and tradition. Our menu features a wide variety of handcrafted teas, blending tradition with modern flavors. With a global presence, we’re committed to delivering high-quality, personalized tea experiences. Discover the perfect blend of heritage and innovation with every cup at Gong Cha, where every sip is a tribute to tea culture.
About Gong cha
Gong cha is an international beverage franchise specializing in freshly prepared premium tea, bubble tea and coffee.
Award Record
With this recognition, Gong Cha CA Franchise Llc of Gong cha is a winner of 3 A' Design Awards. The awards were granted between the 2021 - 2022 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Website and Web Design Awards
The A' Web Design Award is an international web design competition recognizing good web designs by leading web designers, coders and developers worldwide. It is organized within the A' Design Award & Competition and is open to web designers, user interface designers, user experience designers and graphic designers from all countries. Typical entries include web design, portfolios, e-commerce sites, blogs, news websites and social media platforms. The awarded web designs are published at https://designers.org/design-category/web
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/153089
- A' Design Award Page: https://competition.adesignaward.com/153089
- Media Showcase: https://www.designnewsroom.com/!153089
- Laureate Profile: https://designers.org/d/328124
- Further Information from the Laureate: https://gong-cha-usa.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Brewing Happiness Responsive Website
- Function
- Responsive Website
- Category
- Website and Web Design
- Discipline
- Communication Design
- Industry
- Software and Branding & Advertising
- Colors
- Gainsboro, Silver, Firebrick, Orange and Dark Orange
- Images
- 5
- Client
- Gong cha CA Franchise
The Recognition
- Laureate
- Gong Cha CA Franchise Llc
- Country
- United States of America
- Brand
- Gong cha
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #153089
Credits
- Team
- Min Huei Lu, Xiaoli Guo, Shixiong Du and Frank Wu
Design Details
- Unique Properties
- The Gong Cha responsive website is a modern and innovative digital platform designed to effectively communicate the brand story, values, and services of Gong Cha, a renowned beverage company. This project places a strong emphasis on inclusivity and accessibility, ensuring that the website is easily accessible to all users, including those with disabilities or visual impairments. Gong Cha aims to foster a sense of inclusiveness and provide equal opportunities for all visitors.
- Inspiration
- Gong Cha recognizes the importance of making their digital presence accessible to individuals with disabilities or visual impairments. To achieve this, the website incorporates various accessibility features. By prioritizing accessibility in the design and development of the Gong Cha responsive website, the brand aims to create an inclusive digital space for all users. This commitment demonstrates Gong Cha's dedication to diversity, equal access, and social responsibility.
- Research
- This case study aims to outline the process and considerations involved in designing an accessibility-responsive mobile web design for Gong Cha, an international franchise brand specializing in offering the highest quality tea to the public. The primary goal is to ensure the website is accessible to the general public, regardless of their physical or cognitive abilities. An accessible website offers numerous business advantages that can significantly benefit an organization. By ensuring accessibility, businesses can expand their audience reach, boost profitability, improve brand image, foster customer loyalty, and mitigate legal risks.
- Challenge
- Designing an accessible, responsive Gong Cha website involves balancing brand visuals with accessibility for users with disabilities. Challenges include creating intuitive, accessible menus, ensuring content adapts across devices, and maintaining accessibility during updates. Additionally, accommodating global audiences adds complexity, requiring cultural sensitivity and multilingual support. This process demands a commitment to inclusive design and continuous adaptation.
- Realization and Technology
- This case study aims to explore and implement accessible web design to improve the user experience for visually impaired individuals, especially those with color blindness and blindness, on the Gong Cha website. By inviting members of the visually impaired community to interact with the existing Gong Cha website—from browsing products to ordering drinks for delivery to a specified location—we observed and recorded their challenges and difficulties throughout the process. These observations served as the foundation for our efforts to improve the website's accessibility.
- Operation and Interaction
- Gong cha website serves as a welcoming tea shop where every visitor gets a personal assistant the moment they step in. By making the process intuitive - like a conversation in a friendly café - we ensure everyone can enjoy what we offer regardless of tech-savviness. This approach means fewer frustrations, quicker orders, and a better overall experience, making our website not just a place to shop but a pleasant part of your day.
- Project Duration and Location
- The project started in May 2021 and finished in Oct 2023 in California.
- Specifications
- Website Technical Specifications Supported Browsers: Latest versions of Chrome, Firefox, Safari, and Edge. Mobile Device Compatibility: Adaptive design supports all major browsers on iOS and Android systems. Layout: Utilize Responsive Web Design to ensure the website provides a good user experience across different screen sizes and resolutions, including mobile, tablet, and desktop. Breakpoints: Design for common breakpoints to accommodate different devices (e.g., 320px, 480px, 768px, 1024px, 1280px) Website Technical Specifications WCAG Compliance: Follow the Web Content Accessibility Guidelines 2.1 at least to the AA level.
- Keywords
- Web Content Accessibility Guideline, ADA Compliance, Screen Reader, Accessibility, Keyboard Navigation, Color Blindness Optimization, Assistive Technology Compatibility, Universal Design,
