Press Release
CDU Hamburg Brand Identity by Politikwerft Designagentur Receives the A' Design Award in Graphics, Illustration and Visual Communication Design
Politikwerft Designagentur of Politikwerft recognized for graphics, illustration and visual communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, September 4, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Graphics, Illustration and Visual Communication Design category for CDU Hamburg Brand Identity by Politikwerft Designagentur of Politikwerft, designed for CDU Hamburg. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About CDU Hamburg Brand Identity
CDU Hamburg is a brand identity developed for a regional political party in Hamburg, Germany. The identity is based on a modular structure that supports a uniform visual language across print and digital media. The word and figurative mark joins the letters CDU with the Hamburg symbol, a castle with three towers and two stars, on a dark blue circular carrier surface. The figurative mark is also used on its own, and the carrier surface can be filled with images and colors. Responsive websites were created for all organizational units.
About Politikwerft Designagentur
The Hamburg agency Politikwerft has specialized in corporate design. They deliver the website, the printed documents, photos - everything from a single source. Designing a uniform image for companies: That's what the makers of the Politikwerft see as their task. The name "Politikwerft" is not a reminiscence of their field of study, but dates back to the company's early days: Horstmann and Braun received their first commission for web design and poster design from a citizenship candidate whom they had met through a fellow student.
About Politikwerft
Politikwerft is a Hamburg full-service design agency for conception and idea generation, corporate design, web design and strategy consulting. In short, we are Hamburg's best place - we are everything in one.
Award Record
This recognition makes Politikwerft Designagentur of Politikwerft a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/153650
- A' Design Award Page: https://competition.adesignaward.com/153650
- Media Showcase: https://www.designnewsroom.com/!153650
- Laureate Profile: https://designers.org/d/347545
- Further Information from the Laureate: https://cduhamburg.de
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- CDU Hamburg Brand Identity
- Function
- Brand Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Firebrick, Gainsboro, Midnight Blue, Dim Gray and Indian Red
- Images
- 5
- Client
- CDU Hamburg
The Recognition
- Laureate
- Politikwerft Designagentur
- Country
- Germany
- Brand
- Politikwerft
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #153650
Design Details
- Unique Properties
- Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
- Inspiration
- The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
- Research
- We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
- Challenge
- The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
- Realization and Technology
- The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol. The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark. The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages. The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
- Operation and Interaction
- The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.
- Project Duration and Location
- The project started in April 2022 in Hamburg and finished June 2023.
- Specifications
- The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
- Keywords
- Graphics, Illustration, Visual Communication Design, Brand Design
