Press Release
Fluffy Bread Pet Bed by Kama Muta Receives the Silver A' Design Award in Pet Care, Toys, Supplies and Products for Animals Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Kama Muta for pet care, toys, supplies and products for animals design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2024 /DesignNewswire/ Fluffy Bread Pet Bed by Kama Muta has been granted the Silver A' Design Award in the Pet Care, Toys, Supplies and Products for Animals Design category, A' Design Award & Competition has announced. The result belongs to the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Fluffy Bread Pet Bed
Fluffy Bread is a pet bed designed for the rest, play and sleep of pets. The soft, rounded form recalls freshly baked bread. The bed is shaped like a small sofa in a minimalist and elegant style, so the product blends into home interiors of various kinds. Memory foam made for human use gives support and resists sagging after long use. The structured velvet fabric is soft and resists wear and scratches. The base is made of reconstituted white ash wood, hand polished by craftsmen. The design aims to strengthen the bond between people and pets.
About Kama Muta
PENEFIT = Pet's Benefit, which aims to benefit Chinese pets. It is composed of a core operation team of 100+ people, more than 90% of which are post-90s, of which 40% of the core team members have overseas study experience, 10% of the core team members have the certificate of pet nutritionist, and they are striving hard in the dynamic pet industry. With a young attitude, international vision and professional services, PENEFIT hopes to bring international excellent pet raising concepts and pet products to every Chinese pet raising family.
Award Record
This recognition makes Kama Muta a winner of 2 A' Design Awards. The awards were granted in the 2023 - 2024 edition of the A' Design Award & Competition.
About the A' Pet Care, Toys, Supplies and Products for Animals Design Award
The A' Pet Care Design Award is an international design competition recognizing good pet supplies, toys and product designs by designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to pet care designers, animal toy designers, pet supply manufacturers and pet care brands from all countries. Typical entries include pet food, pet apparel, pet beds, feeding bowls, litter boxes and pet carriers. The awarded pet supply designs are published at https://designers.org/design-category/pet-care
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/153660
- A' Design Award Page: https://competition.adesignaward.com/153660
- Media Showcase: https://www.designnewsroom.com/!153660
- Laureate Profile: https://designers.org/d/347572
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Fluffy Bread Pet Bed
- Function
- Pet Bed
- Category
- Pet Care, Toys, Supplies and Products for Animals Design
- Discipline
- Product Design
- Industry
- Packaging & Retail and Furniture & Home
- Colors
- Gainsboro, Peru, Sienna, Saddle Brown and Rosy Brown
- Images
- 5
The Recognition
- Laureate
- Kama Muta
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #153660
Credits
- Team
- Chen Liang
Design Details
- Unique Properties
- This pet bed is designed for rest, entertainment and sleep of pets, which boasts the texture of fluffy bread to be comfortable enough for pets. Upholding the idea of Italian aesthetics, the pet bed is shaped into a sofa styled in a minimalist, elegant manner. In this way, the product can perfectly blend into home environments of various styles and strengthen the emotional connection between people and pets, thereby helping to create a space where harmonious symbiosis of them is realized.
- Inspiration
- Drawing inspiration from bread, this pet bed is both practical and visually attractive. Its soft, fluffy texture contributes to a comfortable experience for pets, and gives a sense of intimacy visually to make people want to approach and touch the product.
- Research
- In recent years, pets gradually become an important member of families, and more people pay attention to living environments of pets, which drives growth of the market in pet beds and other related supplies. However, pet beds currently on the market are largely homogeneous, and usually fail to strike a balance between practicality and visual pleasure. They also have strong individuality and thus are difficult to blend into home environments.
- Challenge
- The challenge is how to eliminate disharmony between pet beds and home environments. The design team, following the style of Italian furniture, has designed the product as a simple, elegant sofa to harmonize with other furniture. Such a design not only ensures a consistent style of a home environment, but also enhances a strong sense of belonging for pets to enable harmonious symbiosis of people and pets in a space.
- Realization and Technology
- The memory foam for human use features slow rebound property, and thus avoids the problem of sagging after long-time use. The delicate, soft structured velvet fabric is resistant to wear and scratch, so as to prolong the service life of the pet bed. The base made of reconstituted white ash wood is manually polished by craftsmen, which is uneasy to deform, and is free from any harmful substance to protect health of pets.
- Operation and Interaction
- The memory foam for human use, neither too soft nor too hard, provides enough support when ensuring good comfort, where pets can fully relax their bodies with their weight well distributed. The structured velvet fabric effectively resists to scratches by pets. The shape of a sofa harmonizes with any home environment, bringing pets a strong sense of belonging.
- Project Duration and Location
- The project started in Shenzhen in September 2022, was completed in Shenzhen in February 2023, and came online in July 2023.
- Specifications
- product dimensions, 14.5 mm x 14.5 mm x 11 mm; 14.5 mm x 14.5 mm x 13 mm
- Keywords
- pet bed, texture of fluffy bread, shape of a sofa, Italian aesthetics, harmonious symbiosis of people and pets
