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Press Release

DesignNewswire · COMO, Italy ·

Villa in Clouds Sales Center by Wang Weidong and Han Fang Receives the Silver A' Design Award in Interior Space and Exhibition Design

Wang Weidong and Han Fang recognized for interior space and exhibition design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 24, 2024 /DesignNewswire/ Villa in Clouds Sales Center by Wang Weidong and Han Fang, designed for Donghe Design, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The result belongs to the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Villa in Clouds Sales Center

In a building featuring technology and art, the design team adopted the power of technology to depict an ideal future living scene and create rich spatial layers with an immersive sensory experience, offering a strong visual impression, diverse spatial effects, and an upscale sense of comfort and relaxation to visitors. At the same time, this thoughtful design aims to bring people, technology, and buildings closer together. By striking a balance between abstraction and concreteness, the design exhibits a humanistic nature and reflects people's aspirations for a better future life.

About Wang Weidong and Han Fang

Dong He Design was established in 2011 and currently offers a comprehensive range of services including architectural design, interior design, and furnishings solutions. The practice’s architectural design services encompass the planning and schematic design for various civil projects such as residential buildings, commercial complexes, hotels, offices, schools, hospitals, and clubs, as well as industrial buildings like industrial campuses and logistics parks.

Award Record

With this recognition, Wang Weidong and Han Fang is a winner of 1 A' Design Award.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Villa in Clouds Sales Center
Function
Sales Center
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Gray, Light Gray, Dark Gray, Silver and Dim Gray
Images
5
Client
Donghe Design

The Recognition

Laureate
Wang Weidong and Han Fang
Country
China
Recognition
Silver A' Design Award
Edition
2023 - 2024
Design ID
#154357

Credits

Image Credits
Model

Design Details

Unique Properties
An hourglass-shaped art installation is embedded in the ceiling of the reception foyer where the arc layers reveal a rhythmic 3D sense. The white and dark green create a balance between calmness and vibrancy, while the sofas enclose a private negotiation area. The curves and lines, as well as dark green and tranquil plain colors, create a flexible and flowing space. The children's area is themed with a "time capsule", featuring light and flexible geometric elements that add life to the space.
Inspiration
The sales center is designed with a focus on creating a dynamic experience using lines and arc shapes in the overall visual arrangement. The walls and ceilings are restrainedly designed, lending to an elegant and bright presence. This project showcases a vision of future lifestyle, incorporating a sense of technology into the experiential space. The result is a space that offers a strong visual impression, diverse spatial effects, and an upscale sense of comfort and relaxation.
Research
Following a strict spatial order, the designers used curved surfaces to reconstruct the dimensions of time and space. They superimposed and combined materials, colors, and shapes to create spatial levels that offer an immersive sensory experience. This thoughtful approach aims to bring people, technology, and building closer together. By striking a balance between abstraction and concreteness, the design exhibits a "humanistic nature" and reflects people's aspirations for a better future life.
Challenge
"Design involves continuously pushing the limits of one's own cognition." There is no fixed business model; instead, the aim of design is to constantly challenge design boundaries in order to create new perceptions and visual impacts that stimulate business cognition. This mindset is crucial for any creative designer.
Realization and Technology
The reception foyer boasts a cohesive matte texture, creating a natural and pure tone. A circular installation featuring white curved screen elements defines the property models display area, creating a futuristic ambiance. The harmonious colors, materials, lighting, and artwork blend to create the meeting space. The circular columns extend upwards, complementing the spiral cantilever suspended from above. The functional area features gray hues, intertwining the spatial temperament and sentiment.
Operation and Interaction
The interior spaces are designed with interconnected areas that maintain an appropriate distance from each other. The arc-shaped geometric structures on the walls and ceiling create a visually stunning spatial order and structural aesthetic. The space is arranged in a rhythmic manner, with each area layered and divided to meet the functional needs of different scenes. The circulation throughout the space is consistent and flowing, providing seamless transitions and uninterrupted views.
Project Duration and Location
Project start time: June 2022 Project completion time: October 2022 Location: Shijiazhuang, Hebei province, China
Specifications
The use of vertical lines in the 1,000-square-meter space creates an expanded visual experience, enhancing the depth and tension of the area. The visual perspective guides the flow of the space, giving it a natural and charming appeal. The connection between the first and second floors adds a sense of liveliness. The choice of simple and calming colors establishes a pure and relaxing atmosphere, providing visitors with a feeling of abundance, satisfaction, and relaxation.
Keywords
Diversified space, orderly structural aesthetic, futuristic sense of technology, humanity and nature, quality living

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