Press Release
Anahita Factory Mix Use Building by Shahram Shir Is Granted the Bronze A' Design Award in Architecture, Building and Structure Design
Shahram Shir acknowledged for architecture, building and structure design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Architecture, Building and Structure Design category for Anahita Factory Mix Use Building by Shahram Shir, designed for SHahrASHir. The result belongs to the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Anahita Factory Mix Use Building
Anahita Factory is a mixed-use building located in an industrial town in Tehran, Iran. The building covers 2500 square meters on three floors. The ground floor holds rest areas for workers, the first floor holds offices, and the second floor holds management rooms, accommodation, a hotel and a swimming pool. A central courtyard with green space and water joins all users, while each function has a separate entrance. The form follows lines drawn from the brand and from traditional Persian architecture. Concrete was used for the roofs and the outer shell.
About Shahram Shir
As an architect, Shahram Shirmohammadi`s drawings are based on his feelings and imaginations, and in this field, he seeks to create something unique (brand) based on his various experimental background.
Award Record
This recognition makes Shahram Shir a winner of 1 A' Design Award.
About the A' Architecture, Building and Structure Design Award
The A' Architecture Design Award is an international architectural design competition recognizing good architectural designs by best architects worldwide. It is organized within the A' Design Award & Competition and is open to architectural design studios, building contractors, structural engineering firms and architecture and design consultants from all countries. Typical entries include skyscrapers, museums, residential buildings, commercial complexes, educational institutions and religious structures. The awarded architectural projects are published at https://designers.org/design-category/architecture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/154392
- A' Design Award Page: https://competition.adesignaward.com/154392
- Media Showcase: https://www.designnewsroom.com/!154392
- Laureate Profile: https://designers.org/d/348365
- Further Information from the Laureate: https://www.shahrashir.ir/anahita-factory-office-building/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Anahita Factory Mix Use Building
- Function
- Mix Use Building
- Category
- Architecture, Building and Structure Design
- Discipline
- Spatial Design
- Industry
- Architecture
- Colors
- Cornflower Blue, Light Slate Gray, Dark Slate Gray, Dark Olive Green and Black
- Images
- 5
- Client
- SHahrASHir
The Recognition
- Laureate
- Shahram Shir
- Country
- Iran
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #154392
Credits
- Team
- SHahram Shirmohammadi, Parinaz Charmdooz, Payam Golmarvi, Maryam Daem, Mahsa Nematollahi, Mehdi Sadri, Samad Bazargan and Hadi Sadri
- Image Credits
- photographers: Mohammad Amini, Khatereh Eshqi.
Design Details
- Unique Properties
- AnAhitA mixed-use project, located in the area of a factory in an industrial town, was designed and built to respond to the employer needs of various spaces such as: labor, staff, accommodation, sports and management, on three floors and 2500 square meters. As seen in the context, this project is the beginning of a revolution in the change in the type of constructions and the entry of architectural art into this sector and architectural branding, which was completely forgotten by its creators.
- Inspiration
- To reach the final design of this project, there were four paths of inspiration for us: Inspiration from traditional Iranian architecture and inspiration from the brand(AnAhitA)and context In the first layer, we found the lines of the brand (AnAhitA) and displayed it in all parts of the building. The second layer was inspired by 5-doors, 3-doors, Goushvar, Mianvar and the sky line taken from Persian architecture. And the third layer of inspiration from the context (Triangular lines of truss structures). And the fourth layer Combining the previous layers to achieve a single and coherent idea.
- Research
- In order to achieve the first layer of concepts in architectural design branding, a library research was conducted by the design team, and the result of this research was the expression of the concept of special brand value in the field of design. Brand equity is one of the concepts that differentiate between brands and factors such as perceived quality, perceived value of the brand based on cost, uniqueness, willingness to pay a higher amount, awareness of the brand name, familiarity with the brand, Brand popularity, organizational links and brand image stability are the dimensions of brand equity.
- Challenge
- The most important challenge in the field of design of this project was the implementation of a part of the project (metal frame) by the previous owner and social views for architecture without aesthetic values in the context of the project. The previous metal frame was made without any correct plan and it was challenging to place ideas inside it.
- Realization and Technology
- When this project was proposed to us, its metal frame was already built. One of our important ideas was to empty a large volume from the inside and make it available as a central courtyard and green space. (semi-open space) Using one material in the construction of roofs and building shell was our most important choice in construction technology. Considering the conditions and situation of the project and its manufacturer, we tried to provide the simplest proposal in construction technology. Everything was made of concrete.
- Operation and Interaction
- The building has a common point for all its users, the central courtyard. This yard is the point of interaction between workers, employees and management. Entrance to all uses in this building are separate and all spaces are completely independent from each other. The primary purpose of the building is to welcome visitors with a tall entrance in the center of the building and transport the user through a pleasant green and water space. The second floor has the least visual aristocracy for the comfort of users in sports and residential spaces.
- Project Duration and Location
- The stalled Anahita project was offered to us after its change of ownership by the new owner in June 2021. This project is located in an industrial town in the capital of Iran, Tehran, which lacks any value in terms of architectural art. After making fundamental changes in the initial plans and completing the design, its construction continued in August 2021 and its construction was completed in August 2023.
- Specifications
- Anahita mixed-use project, with 2500 square meters of infrastructure on 3 floors, includes various uses from workers and employees to managers. 750 square meters were considered for workers' rest space on the ground floor. 750 square meters on the first floor were allocated for office and 1500 square meters on the second floor were considered for management room, hotel, swimming pool and accommodation. 750 square meters on the ground and first floors were considered as a middle yard and green space.
- Keywords
- AnAhitA factory office, SHahrASHir, SHahramSHir,
