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Press Release

DesignNewswire · COMO, Italy ·

Maharani Mahansar Somras Liqueur Packaging by Dheeraj Bangur Wins the A' Design Award in Packaging Design

Dheeraj Bangur honored for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 24, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Maharani Mahansar Somras Liqueur Packaging by Dheeraj Bangur, designed for Brandsthan, has been granted the A' Design Award in the Packaging Design category. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Maharani Mahansar Somras Liqueur Packaging

Maharani Mahansar Somras Heritage Liqueur epitomizes modern elegance with its minimalist matte black bottle. The label, crafted from old pale yellow textured paper, exudes sophistication, adorned with the prestigious Somras branding. An engraving of the iconic Mahansar fort pays homage to its esteemed legacy. Saffron accents reflect the liqueur's essence, enriched with original Kashmiri Kesar. The embossed Somras and intricate gold ink printing add opulence, enhancing its overall aesthetic appeal.

About Dheeraj Bangur

Who am I? Picture me as a design virtuoso, a maestro of communication design who emerged from the illustrious halls of MIT Institute of Design. My passion for design and art courses through my veins, blending creativity with purpose, and shaping a narrative that transcends the ordinary. Why am I relevant and important? Imagine a world where design and art are not just visual embellishments but the heartbeat of societal transformation. I am on a mission to reignite the flame of love for design and art, using their power to craft solutions that resonate with the very soul of society. What are my major achievements and perks?

Award Record

Dheeraj Bangur is a winner of 1 A' Design Award, including this recognition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Maharani Mahansar Somras Liqueur Packaging
Function
Liqueur Packaging
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Tan, Black, Dark Slate Gray, Dim Gray and Wheat
Images
5
Client
Brandsthan

The Recognition

Laureate
Dheeraj Bangur
Country
India
Recognition
A' Design Award
Edition
2023 - 2024
Design ID
#154499

Design Details

Unique Properties
Maharani Mahansar Royal Liqueur packaging elevates the local brand to international recognition, cultivating an aura of true royal brand value. The visually enchanting packaging resonates with global audiences, establishing the liqueur as a symbol of elegance, luxury, and cultural richness.
Inspiration
The packaging design draws inspiration from the majestic royal Rajasthani family and incorporates elements from ancient Vedas scripts. This blend of regal motifs and Vedic symbolism evokes a sense of cultural richness and exclusivity. The mention of SOMRAS in the Vedas alludes to its divine significance, symbolizing immortality and enlightenment. Additionally, highlighting the benefits of Rose, as per Vedic wisdom, underscores the product's connection.

Good Design Deserves Great Recognition

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