Press Release
Cinema Chair by Juliano Schmidt Wins the Bronze A' Design Award in Furniture Design
Juliano Schmidt acknowledged for furniture design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 13, 2024 /DesignNewswire/ Cinema Chair by Juliano Schmidt, designed for Morada Decor, has been granted the Bronze A' Design Award in the Furniture Design category, A' Design Award & Competition has announced. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Cinema Chair
Created to bring people together and connect the nostalgia of cinema, both in residential and corporate environments. Its most striking feature is the machining of the front and fixing of the upholstered wooden backrest. It uses molded seats, which follow the anatomical shape of the human body, added to the flexible backrest, provide great comfort. Having in its production the ability to edit the product, with many finishing and coating options, which further increases the versatility of its use in the most diverse environments.
About Juliano Schmidt
We are passionate about Furniture, passionate about handling materials in the manufacture of furniture, especially wood. The objective of our product is to create an emotional connection with customers, inspiring them to transform their environments with authentic and timeless pieces, which at the same time highlight the comfort and functionality that the furniture provides. Brazil. With an innovative and creative vision, the company goes beyond current trends, seeking to create exclusive furniture that transforms spaces into true works of art.
Award Record
Juliano Schmidt is a winner of 1 A' Design Award, including this recognition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/154640
- A' Design Award Page: https://competition.adesignaward.com/154640
- Media Showcase: https://www.designnewsroom.com/!154640
- Laureate Profile: https://designers.org/d/348189
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Cinema Chair
- Function
- Chair
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Sienna, Lavender, Peru, Dark Slate Gray and Rosy Brown
- Images
- 5
- Client
- Morada Decor
The Recognition
- Laureate
- Juliano Schmidt
- Country
- Brazil
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #154640
Credits
- Team
- Rafael Schmidt
- Image Credits
- Credit for all images to Jucimar Milese, Studio Perphoto Fotografia
Design Details
- Unique Properties
- Created to bring people together and connect the nostalgia of cinema, both in residential and corporate environments. Its most striking feature is the machining of the front and fixing of the upholstered wooden backrest. It uses molded seats, which follow the anatomical shape of the human body, added to the flexible backrest, provide great comfort. Having in its production the ability to edit the product, with many finishing and coating options, which further increases the versatility of its use in the most diverse environments.
- Inspiration
- The product design was inspired by the cinema director's chair, in a nod to the 7th art, which is present in everyone's lives. Having your own refuge of being the director of our lives. Looking at life like a movie. Awakening emotions and inspiration. He translates this with great Brazilianness, dialoguing with the past at the same time as he reinvents the future. Referring to the classic, but with a modern and intriguing look. It seeks to combine innovation, sustainability, practicality, ergonomics and symbolism.
- Research
- Based on the love of Cinema, a series of research and in-depth interviews were carried out, the research revealed that, just like design, users have a strong nostalgic connection to cinema, and that the director's chair, which is their inspiration, is one of the icons that refer them to the 7th art. They look for modern products with Cimnema nostalgia and prioritize comfort and versatility, for use in various environments. The cinema chair was created to meet these needs and, at the same time, provide a unique experience to the user, awakening playfulness. It transports us to a privileged position, that of director of our own stories.
- Challenge
- To create the Cinema chair, the designer had to balance comfort and versatility with the essence of cinema, the project's object of desire. In its research with partners and users to identify their needs, resulting in a project that recalls the nostalgic Cinema Director's chair, dialoguing with the past at the same time as reinventing the future, with a new and modern look on the chair, which could Being used in different environments, communicating with any form of architecture, this attracts a wide variety of users.
- Realization and Technology
- The structural part is made with solid Jequitibá wood, from forest management, which is the most efficient process for using this material, and carefully machined with CNC technology. Painting done with a spray gun, using acrylic paint. The upholstery is handmade, with foam, and covered with various fabric options, ranging from linen, boucles, synthetics to the use of natural leather.
- Operation and Interaction
- The versatility of the Cinema chair makes it a very easy-to-use, light and durable product, with an ergonomic shaped seat and a moldable back. Whether in an elegant office, at the reception of a hotel or condominium, or in its various living areas. As well as becoming the protagonist of a beautiful dining room, or Home Office, they demonstrate the versatility of the piece Bringing the magic of Cinema to any environment.
- Project Duration and Location
- Started in January 2023, and finished in April 2023, in Lagoa Vermelha, Brazil. It was shown in June 2023 at the Salão de Gramado - Brazil
- Specifications
- Width: 528mm, Depth: 615mm, Height: 893mm.
- Keywords
- Design Chair, Cinema Chair, Cinema, Furniture Design, Solid Wood, dining room
