Press Release
Readey Reset and Detox Brush by Takako Yoshikawa Receives the Bronze A' Design Award in Beauty, Personal Care and Cosmetic Products Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Takako Yoshikawa of Kasetu Souzou for beauty, personal care and cosmetic products design
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Beauty, Personal Care and Cosmetic Products Design category for Readey Reset and Detox Brush by Takako Yoshikawa of Kasetu Souzou, designed for Samantha Global. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Readey Reset and Detox Brush
Reset and Detox Brush Ready has been developed with the concept of allowing users to instantly perceive a beautiful and confident version of themselves. The novel design transforms hair into a silky-smooth texture, providing a refreshing sensation. Operating at approximately 6,000 vibrations per minute, this hairbrush effectively suppresses static electricity. With twin negative ions and 88 metal pins, it stimulates the scalp, delivering a cool and comfortable experience while aligning the cuticles. The outcome is well-moisturized, tangle-free hair.
About Takako Yoshikawa
Captivating the World with Japanese Aesthetic Sensibility. Artist, Creative Director, and Designer. Born in Osaka. After majoring in literature at university, she began her career as a copywriter, working on advertising campaigns for major corporations. Determined to build enduring brand identities for products and establishments that would otherwise be consumed and forgotten, she founded her own branding company in 2003. She has never received formal training in either design or fine art. From 2014 to 2024, she traveled approximately 100 days per year.
About Kasetu Souzou
Kasetu Souzou Institute Inc. is a branding company founded in 2003. The Company is known primarily for high quality Brand logo design and VI design, product design, communication design. representative works are the logo of The Osaka Aquarium Kaiyukan, ma
Award Record
This recognition makes Takako Yoshikawa of Kasetu Souzou a winner of 4 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Beauty, Personal Care and Cosmetic Products Design Award
The A' Cosmetic Product Design Award is an international competition recognizing good cosmetic products by best cosmetic product brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to cosmetic brands, cosmetic product designers, personal care product designers and beauty product designers from all countries. Typical entries include lipsticks, foundations, eyeliners, mascara, blushes and concealers. The awarded cosmetic product designs are published at https://designers.org/design-category/cosmetic-product
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/155010
- A' Design Award Page: https://competition.adesignaward.com/155010
- Media Showcase: https://www.designnewsroom.com/!155010
- Laureate Profile: https://designers.org/d/232048
- Further Information from the Laureate: https://www.kasetu.com/readey/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Readey Reset and Detox Brush
- Function
- Reset and Detox Brush
- Category
- Beauty, Personal Care and Cosmetic Products Design
- Discipline
- Product Design
- Industry
- Beauty and Packaging & Retail
- Colors
- Bisque, Light Pink, Tan, Sienna and Rosy Brown
- Images
- 5
- Client
- Samantha Global
The Recognition
- Laureate
- Takako Yoshikawa
- Country
- Japan
- Brand
- Kasetu Souzou
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #155010
Credits
- Team
- Takako Yoshikawa and Kasetu Souzou Inc., Samantha Beauty and Koizumi Seiki Corporation
- Image Credits
- Main Image,#1〜4,All images Artistic Director, Takako Yoshikawa
Design Details
- Unique Properties
- We are inspired by the concept of palm gently enveloping the scalp. By maximizing the advantage of the curve that fits comfortably in the palm, we created a visually pleasing, unique, and organic design. The tail-like section is not the handle (as in typical hairbrushes), but is deliberately shaped to fit the palm for easy handling and usability. Because we consider calming the mind” to be an important role of hair care, we put emphasis on the overall rounded contour.
- Inspiration
- In our country, Japan, we revere a culture known as TE-ATE ( hand healing ) . We believe that our hands possess energy, and that we are able to provide healing and comfort by stroking the body with the palm of the hand. The typical hairbrush is used by holding its handle. By holding the handle, the hair is distanced from the hand. In contrast, Readey is designed to be placed in the palm of the hand, thus enables a more meticulous and protective approach to hair care. Furthermore, by incorporating a mechanism that eliminates friction, negative ions, and static electricity, Readey prevents hair damage.
- Research
- By the time I completed this product, I studied hundreds of hairbrush that were released. For my research I have visited not only Japan but also other foreign countries, Hong Kong, Korea, London, New York, Paris to see the products. At the same time, I also studied the design characteristics required by women for curl irons. The main research theme is design, material, painting, function. Based on this huge amount of research data, I completed this design.
- Challenge
- I imagined the shape of a brush that can care for your hair with the most natural movements. I visualized the shape of a unique and cute design that takes advantage of the curves of the palm. The tail-like part is not a hairbrush handle, but a deliberate shape that allows it to fit comfortably in the palm of your hand, making it easier to grip and use. By creating an overall rounded shape, I valued the curves, believing that soothing the mind is also important for hair care.
- Realization and Technology
- The moment it is switched on, the user will experience a pleasant vibration that refreshes both the hair and scalp. This gentle electric hairbrush is designed with the aim of giving off a sense of so easy to use and I have always wanted something like this. The significant difference with respect to the usual hairbrush is that both hair and mood becomes refreshed in a matter of seconds. Also, whereas the usual hairbrush increases static electricity, Readey enables hair care while reducing static electricity.
- Operation and Interaction
- Turn it on with a single touch, place the brush in your palm, and care for it by caressing your hair with your hands. Enjoy your self treatment care anytime anywhere with 6000 vibrations per minute and twin negative ions.
- Project Duration and Location
- This project began on September 2021, was press released in 31th August 2023 at The Riz-Carlton Tokyo. Pre-orders for this product have started in 1st September and are sold out.The general merket release date for this product will be November 1st 2023.
- Specifications
- W76mm x D70mm x H145mm , Voltage 3.7V USB-C , lithium polymer battery 500mAh
- Keywords
- haircare, hairbrush, beauty care, reset & detox, personal care
