Miok Milk Beer Packaging by Iris Fan Wins the Silver A' Design Award in Packaging Design

Iris Fan acknowledged for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 24, 2024 /DesignNewswire/ Miok Milk Beer Packaging by Iris Fan, designed for Miok, has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Miok Milk Beer Packaging

Miok is a packaging design for a milk beer sold in cans. The drink combines sweet and sour milk with beer bubbles, and contains probiotics with a low alcohol level. The design concept is mixing. Around the floating Miok letters, two liquid shapes merge into a new form. The visual language is bold, dynamic and joyful. The logo is the main element on the can, so the brand is easy to recognize in the market. Each can holds 375 milliliters. The packaging system includes gift boxes, shipping boxes and portable boxes for online and in-store sales.

About Iris Fan

9 years’ work experience in Design industry, including 2 years as visual designer in San Francisco’s design company, and 6 years as design director of branding studios in China. Work with top global companies such as Facebook, SAP, Rainin, Tencent, Alibaba, Bytedance etc…Create brand identity for multiple start-up brands from diverse industries, to help them build a competitive & Unique brand from both strategy and visual perspectives.

Award Record

With this recognition, Iris Fan is a winner of 1 A' Design Award.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/155700
A' Design Award Page: https://competition.adesignaward.com/155700
Media Showcase: https://www.designnewsroom.com/!155700
Laureate Profile: https://designers.org/d/349955
Further Information from the Laureate: https://www.behance.net/gallery/132418947/MIOK-Milk-Beer-Pac

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Miok Milk Beer Packaging
Function: Milk Beer Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Light Pink, Linen, Tomato, White Smoke and Silver
Images: 5
Client: Miok

The Recognition

Laureate: Iris Fan
Country: China
Recognition: Silver A' Design Award
Edition: 2023 - 2024
Design ID: #155700

Credits

Image Credits: Chinese Logotype Design / Guohao Yuan Photography & Video / Hejun Zhang Packaging Execution / Fan Fan Motion Graphic Editing / Wenhui Gao

Design Details

Unique Properties: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Inspiration: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Research: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Challenge: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Realization and Technology: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market. Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Operation and Interaction: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Project Duration and Location: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Keywords: Mixing, Milk Beer, Packaging, Can, Miok