Press Release
Empathy Floor Lamp by Alexey Danilin Receives the Bronze A' Design Award in Lighting Products and Fixtures Design
Alexey Danilin recognized for lighting products and fixtures design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Empathy Floor Lamp by Alexey Danilin, designed for Maytoni, has been granted the Bronze A' Design Award in the Lighting Products and Fixtures Design category. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Empathy Floor Lamp
Empathy is a floor lamp designed for homes and public spaces. The lamp is shaped to respond to the practical and emotional needs of people. A motion sensor is placed on an angled section of the frame, at a height that suits users who are seated or standing. The sensor allows the light to be switched on and the light power to be adjusted without touch, which supports hygiene in cafes and hotels. A rotary mechanism turns the light 360 degrees horizontally and 90 degrees vertically. The lamp is made of metal and acrylic with a 14 watt LED source.
About Alexey Danilin
Born in 1987. Graduated from university with a degree in fine arts. Started working in 2010 as an interior designer for French decorator Vanina Boudet. Later continued my career as an event designer and decorator. The designer's New Year decorations were published in the book "Holiday Design - FESTIVE&JOYFUL" by Send Points publishing house. Later Alexey tried himself as a contemporary artist. He exhibited his works at the Youth Biennale of Contemporary Art with the installation "Futuristic Cross", which then decorated the Evangelical Lutheran Cathedral of Saints Peter and Paul. He designed the Shell sofa transformer, for which he won his first Red Dot award.
Award Record
This recognition makes Alexey Danilin a winner of 8 A' Design Awards. The awards were granted between the 2021 - 2022 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Lighting Products and Fixtures Design Award
The A' Lighting Design Award is an international lighting design competition recognizing good lighting designs by best lighting designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to lighting designers, lighting architects, industrial design studios and lighting product manufacturers from all countries. Typical entries include chandeliers, pendant lights, wall sconces, table lamps, floor lamps and outdoor lights. The awarded lighting designs are published at https://designers.org/design-category/lighting
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/156207
- A' Design Award Page: https://competition.adesignaward.com/156207
- Media Showcase: https://www.designnewsroom.com/!156207
- Laureate Profile: https://designers.org/d/297371
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Empathy Floor Lamp
- Function
- Floor Lamp
- Category
- Lighting Products and Fixtures Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Electronics & Appliances
- Colors
- Dark Gray, Gray, Silver, Light Gray and Antique White
- Images
- 5
- Client
- Maytoni
The Recognition
- Laureate
- Alexey Danilin
- Country
- Germany
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #156207
Credits
- Team
- Alexey Danilin, Engineer: Nikita Morozov, Product manager: Elena Slivka. Assistant product manager: Anastasia Orlova. Visualizer: Dmitry Cherednikov.
- Image Credits
- IP / COPYRIGHT / IMAGE / PHOTO / SOUND / VIDEO CREDITS; Maytoni brand visualizer Dmitry Cherednikov, 2023; Maytoni brand visualizer Dmitry Cherednikov, 2023.
Design Details
- Unique Properties
- This project is designed using the principles of empathy. Therefore, the floor lamp can adapt to the practical and emotional needs of a person. For example, the angular shape of the rebar is created to position the motion sensor. This construction allows a person to control it while sitting at a table or passing by. Traffic management is very important given the pandemic. It is also convenient if a person does not want to stain the floor lamp while eating or doing a craft.
- Inspiration
- Empathy is a conscious empathy for the emotional state of another person. The designer decided to set himself the task of combining this concept with the design of an object that is used in everyday life. The choice fell on a floor lamp with an original design, with a motion sensor and adjustable lighting power, as well as a rotary system.
- Research
- The concept of empathy allows, first of all, to focus not on the needs of the person himself, but on the emotions and needs of other people. This is very important for the designer, because studying only your own needs is not enough to create a popular product. Therefore, an investigation was made to study human behavior in different spaces, and surveys have been conducted to understand how such a simple subject can help make the world more human-centric.
- Challenge
- An important part of the study was the search for a shape for embedding a motion sensor, because the location of the sensor must be in such a way that it is convenient to use in different scenarios. For example, when a person works sitting at the table or walks by. Therefore, the height of the sensor was first determined so that a person could use it both sitting and standing. And then the shape is determined based on the need to create a rotary mechanism.
- Realization and Technology
- The use of the principles of empathy led to the study of a person's life and habits in order to find out how a person uses the floor lamp and under what circumstances and how it can be improved so that the lamp can adapt to different emotional and practical situations in a person's life. In order to do this, research was carried out in the form of observation of loved ones, colleagues and strangers at home, cafes, in the office and other spaces.
- Operation and Interaction
- Users can use the light to work, read and rest by adjusting the power with a motion sensor. The User can also adjust the angle of lighting using a 90-degree and 360-degree vertical rotation system horizontally. In addition, the lamp can be used in public spaces where there is a large flow of people, for example, in hotels and cafes, since it can be used without touch, which is important for protecting against viruses.
- Project Duration and Location
- The project started in April 2023 in Moscow and finished in December 2023 in Moscow, and will be exhibited in April 2024 in Moscow.
- Specifications
- Height 1420 mm, width 800 mm, depth 300 mm. Metal, acrylic, LED, 14W, 3000K, 1210 lm, 90 CRI. The turning mechanism goes up and down by 90 degrees, to the right and left 360 degrees. Motion sensor with adjustment of luminous flux power.
- Keywords
- Lighting, Lamp, Product design, Maytoni, Alexey Danilin, Lamp design, Product Design, Design, Lamp, Lighting, Product
