Press Release
Yonghe Brand Identity Design by Jan Creation Boutique Co.Ltd Wins the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Jan Creation Boutique Co.Ltd acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Yonghe Brand Identity Design by Jan Creation Boutique Co.Ltd, designed for Yonghe Medical, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Yonghe Brand Identity Design
Yonghe is a brand identity design created for a hair medical brand. The logo is based on the Chinese character He from the brand name, a form that suggests upward growth. The symbol is built from three blue arrows with a focal point and a colour gradient, expressing continuous innovation. A deep medical blue links the brand with medicine, technology and the future. The visual system is dynamic and can be adapted to many settings. The aim was to renew a long established brand and make it recognizable to younger and female customers.
About Jan Creation Boutique Co.Ltd
Jan Creation is an innovative brand consulting firm focusing on commercial branding. Founded in Los Angeles in 2014, it has branches in Beijing and Chengdu. We believe that branding is the core strategy for business success. They help start-up brands to achieve initial branding and advanced brands upgrade and improve branding, and help mature brands refresh the branding of the past. The establishment of Jan Creation is to promote brand innovation and create more possibilities for the future.
Award Record
With this recognition, Jan Creation Boutique Co.Ltd is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/157156
- A' Design Award Page: https://competition.adesignaward.com/157156
- Media Showcase: https://www.designnewsroom.com/!157156
- Laureate Profile: https://designers.org/d/351793
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Yonghe Brand Identity Design
- Function
- Brand Identity Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Royal Blue, Cornflower Blue, Light Sky Blue, Light Blue and Lavender
- Images
- 5
- Client
- Yonghe Medical
The Recognition
- Laureate
- Jan Creation Boutique Co.Ltd
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #157156
Credits
- Team
- JAN Creation, Li Dongqi, Li Dongqi, Mou Lan, Chen Jueqian, Ji Zhaoye, Sun Shan, Sun Shan, Relative Design, Wang Zhiyun, Zhang Yuhang, Wu Yaming, Wen Zi, Kang Jingchen, Zhang Yuhang, Mou Lan, Sun Shan, Midjourney and Chen Jueqian
Design Details
- Unique Properties
- Yonghe, a brand with a long history in hair medical field, aimed to break the stereotype of the public by remodelling its visual identity, forming a youthful and highly grouped brand style with special visual memory points. In light of this, the logo design centred around the Chinese character He from the brand name. As a result, a logo with the sense of technology was created through font interpretation and colour selection, expressing the concept and vision of the brand.
- Inspiration
- The new logo of the brand stems from the brand name and its philosophy. The Chinese character He has inspired the logo, symbolizing upward growth. It conveys the idea of aiding customers in nurturing their hair growth like seedlings. Furthermore, the brand aims to establish a future medical lab that combines medicine and aesthetics. The design employs blue, known for its technological and symbolic significance in the medical field, to echo the futuristic orientation of the brand.
- Research
- The typical visual representation of hair medical brands often employs a restricted format of the Chinese brand name with pinyin, resulting in monotony. As the market evolves, demand for hair implant services has expanded beyond the conventional older male group to include younger and female customers. Consequently, it has become necessary for brands to establish unique logos that align with the aesthetic preferences of their target audience to better reflect the pursuit of the brand.
- Challenge
- The challenge was the remodeling of the visual identity of the brand, aimed at creating a unique and recognizable design. The design team recognized the fundamental strength of the brand in breaking industry standards and exploring technological advancements. As a result, the design utilized the Chinese character He in the brand name, which was transformed into an arrow representing positivity, enhancing the visual identity of the brand with a sense of freshness and attraction.
- Realization and Technology
- The brand super symbol of Yonghe is modelled after the Chinese character He. It is constructed using three blue arrows with a focus and colour gradient. This design gives consumers the impression of perpetual innovation and breakthroughs. The VI visual is dynamic in various settings, reflecting the sense of growth, technology, and the future of Yonghe.
- Operation and Interaction
- The new VI design utilizes the Chinese character He as the carrier of the memory of the brand. Through symbol changes and colour selections, it creates a visual hammer exclusive to the brand and unifies the first impression of customers towards the brand. Additionally, the design achieves a multiform, crossfield, and personalized extension, renewing the visual experience for customers. It strengthens the interaction between the brand and users, improving its core competitiveness.
- Project Duration and Location
- The project was developed in Beijing in October 2022 and officially released in April 2023.
- Specifications
- The saturation of the colour blue has come to symbolize the future of medicine and represents an interpretation of the philosophy of the brand. The choice of a more intense shade of blue, known as medical blue, further distinguishes the visual experience for users. At the same time, upgrading this colour reflects the concept of returning to the essence of medical care, which is the goal of Yonghe.
- Keywords
- Brand identity design, VI design, logo design, brand identification, hair medical brand
