Press Release
Painting Scenic Splendor Graphic Design by Dayan Shangguan Wins the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Dayan Shangguan acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2024 /DesignNewswire/ Painting Scenic Splendor Graphic Design by Dayan Shangguan, designed for Beijing Forestry University, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Painting Scenic Splendor Graphic Design
This project is the unconditional offer of admission designed for Beijing Forestry University. The project consists of three parts, namely an envelopes, a offer letter and an illustrations. The design of the envelope cleverly utilizes the folding of the paper to form the outer packaging, saving on production materials. Meanwhile, the notification letter is made of environmentally friendly paper, further reflecting its eco-friendly nature. Finally, the illustration shows the beauty and landmarks of Beijing Forestry University.
About Dayan Shangguan
The team is composed of Associate Professor Shangguan Dayan and his students. Associate Professor Shangguan Dayan currently works at the School of Art and Design, Beijing Forestry University. He has worked as a designer at Alibaba and IBM China Research Institute. He used to be a member of the Chinese Computer Society, a member of the Committee of the China University Student E-Sports Alliance, a judge of the China University Student Computer Design Competition, and a judge of the "Internet Plus" University Student Innovation and Entrepreneurship Competition. He led a graduate team to participate in many national level projects and created many excellent design works.
Award Record
This recognition makes Dayan Shangguan a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/157257
- A' Design Award Page: https://competition.adesignaward.com/157257
- Media Showcase: https://www.designnewsroom.com/!157257
- Laureate Profile: https://designers.org/d/351914
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Painting Scenic Splendor Graphic Design
- Function
- Graphic Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Gray, Snow, Dim Gray, Medium Turquoise and Gainsboro
- Images
- 5
- Client
- Beijing Forestry University
The Recognition
- Laureate
- Dayan Shangguan
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #157257
Credits
- Team
- Yuxin Liu, Qiaoxin Tan, Bujin Hong and Wanting Liu
- Image Credits
- Beijing Forestry University
Design Details
- Unique Properties
- This project is a design work for 2023 Beijing Forestry University Unconditional Offer of Admission, it contains three parts: an envelope, a offer letter, and an illustration. The envelope's design cleverly employs the folding of the paper to form the outer packaging. The offer letter is made from eco-friendly paper, further emphasizing its environmentally friendly attributes. The accompanying illustration showcases the scenic beauty of Beijing Forestry University, serving as a special gift for new students.
- Inspiration
- This project is the unconditional offer of admission designed for Beijing Forestry University. The inspiration of the project is from a detailed observation of the campus environment and a deep commitment to environmental protection. This design skillfully integrates the scenic beauty of the campus with eco-friendly principles. It aims to provide new students with a unconditional offer that not only features the unique characteristics of the university but also embodies artistic elements. Thereby, it vividly highlights Beijing Forestry University's emphasis on environmental conservation. Because it's a distinctive attribute of the institution.
- Research
- Given that this is unconditional offer of admission form Beijing Forestry University, the design predominantly features deep green in its color scheme. The illustrations within depict the university's iconic buildings, embodying both subtlety and elegance.
- Challenge
- The offer's envelope ingeniously achieves its packaging effect through the folding of the paper itself. Moreover, the interior illustrations meticulously depict the iconic buildings of Beijing Forestry University, with laser processing applied to certain parts.
- Realization and Technology
- The offer's envelope is made from 157-gram copperplate paper and is coated with a matte film, which adds a refined texture. The offer letter utilizes 200-gram environmentally friendly paper and is printed in four colors, showcasing a design that is both simple and sophisticated. The illustrations also use 200-gram eco-friendly paper, refined through a detailed laser process, creating a delicate visual effect. Additionally, the school logo is crafted with selective UV processing, lending these details a sleek and upscale finish.
- Operation and Interaction
- This project is committed to ensuring that new students feel a sense of surprise the moment they open their unconditional offer of admission. Therefore, the main color of the notification envelope is an understated and dark color, and its solidity is increased by a unique snap structure. Upon opening the envelope, the exquisite internal illustrations and the elegant offer letter come into view, creating an unforgettable experience.
- Project Duration and Location
- The project spanned four months and was designed in Beijing
- Specifications
- Offer letter size: 203mm x 287mm, Illustration size: 203mm x 287mm, Envelope size: 209mm x 293mm x 5mm.
- Keywords
- Illustration Design，Packaging Design，Unconditional Offer of Admission，Higher Education，Graduate Student
