La Gambeta Corporate Identity by Chen Zilong, Yang Chao and Teng Juan Is Granted the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design

Chen Zilong, Yang Chao and Teng Juan acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 21, 2024 /DesignNewswire/ La Gambeta Corporate Identity by Chen Zilong, Yang Chao and Teng Juan, designed for Hengdian College of Film & Television, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding La Gambeta Corporate Identity

La Gambeta is a corporate identity for a designer store in Yiwu, China, that sells women's accessories, perfume and other daily goods. The logo joins the letters L and G with the form of a traditional Chinese knot, a circular structure and gemstone shapes. The visual language is drawn from Chinese flower and bird painting, reworked with the support of artificial intelligence tools. The identity extends to the product packaging, where each fragrance is extracted from the plant shown on the pack, such as peach, apricot or pear blossom.

About Chen Zilong, Yang Chao and Teng Juan

I am a university teacher and also a designer, mainly engaged in the field of visual communication design, serving more than 20 listed companies in China, such as BMW, Mercedes Benz, Haier, etc

Award Record

With this recognition, Chen Zilong, Yang Chao and Teng Juan is a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/157639
A' Design Award Page: https://competition.adesignaward.com/157639
Media Showcase: https://www.designnewsroom.com/!157639
Laureate Profile: https://designers.org/d/351343

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: La Gambeta Corporate Identity
Function: Corporate Identity
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: Black, Silver, Dark Slate Gray, Dark Gray and Gainsboro
Images: 5
Client: Hengdian College of Film & Television

The Recognition

Laureate: Chen Zilong, Yang Chao and Teng Juan
Country: China
Recognition: Bronze A' Design Award
Edition: 2023 - 2024
Design ID: #157639

Credits

Team: Chen Zilong, Yang Chao and Teng Juan
Image Credits: Chen Zilong; Yang Chao; Teng Juan

Design Details

Unique Properties: The inspiration for the design comes from Chinese flower and bird paintings, with the diversity of flowers, birds, and plants, just like the unique charm of women. Integrate the style of Eastern painting with modern internationalism. As the only high-end designer brand store in Yiwu, China, we are not only committed to showcasing the brilliance of women, but also to strengthening the symbiotic relationship between seduction and nature.
Inspiration: This is a designer shop focusing on women's accessories, perfume and other daily necessities. The logo is based on the letters "g" and "L", combined with traditional elements of Chinese knots, symbolizing auspiciousness and happiness, hoping to bring joy and good wishes to customers. At the same time, the design also integrates the characteristics of circular structure and gemstones, showcasing a simple and noble beauty. They use the natural power of these elements to inject unique life and soul into every product, allowing every woman to feel dedication and ingenuity.
Research: This is an Oriental women's product with the theme of Chinese flowers and birds. The designer conducted research and development for the company from brand design to product packaging. The Chinese flowers, birds and flowers are used to reflect the fusion of nature and beauty of Oriental women. The brand value is more about conveying nature. The concept of ecology and female care is a declaration of personality and a reflection of life attitude.
Challenge: The designer began a long research, looking for mysterious elements that can awaken women. They dug out from Chinese flower-and-bird paintings and carried out scientific plant extractions of peach blossoms, apricot blossoms, pear blossoms and other plants to create a diversified experience from sight to smell. In order to satisfy To meet the needs of more people, products can be customized so that every consumer has his or her own unique value and charm.
Realization and Technology: The fragrance of the product is extracted from the corresponding plants according to the theme of the packaging. More natural and pollution-free.
Operation and Interaction: The logo was produced through professional design software. The core of the logo concept is to convey the connection between the letters L and G. The designer created a secondary creation of traditional flower and bird elements based on artificial intelligence generation, and finally reached a satisfactory level.
Project Duration and Location: The project starts in March 2023 in Yiwu, China and will be completed in December 2023.
Specifications: The general dimensions of the product are 120mm in length, 100mm in width, and 50mm in height. Some products are subject to private customization.
Keywords: Women's products, cultural and creative, aromatherapy, accessories, daily necessities, elegant, brilliant, confident, environmentally friendly.