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DesignNewswire · COMO, Italy ·

Asta Kauspedaite Receives the Silver A' Design Award for Starka Wildside Bottle Design And Labels in Packaging Design

Asta Kauspedaite recognized for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 21, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Starka Wildside Bottle Design And Labels by Asta Kauspedaite, designed for MV Group, has been granted the Silver A' Design Award in the Packaging Design category. The result belongs to the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Starka Wildside Bottle Design And Labels

The Starka family, which is based on deep-rooted tradition, has a new member - the youthfully daring Starka Wildside. Cultivated over the ages, the flavor characteristics have now been complemented by the unexpected aftertaste of wild blackberries. Staying within the territory of traditional beverages, the design of the packaging for this product aims to convey a gust of fresh air in the visuals as well. The stork character, which has become a symbol of the Starka family, turned into a special youthful appearance this time.

About Asta Kauspedaite

Asta Kaušpėdaitė is a designer based in Vilnius, Lithuania. After gaining experience in graphic design (mostly music album covers, book layouts), last fifteen years is focusing on package design (mainly alcohol product labels and bottle designs). Every project welcoming as a new challenge she looks for distinctive solutions, based on conceptual basis, appealing graphics and best matching technologies.

Award Record

This recognition makes Asta Kauspedaite a winner of 9 A' Design Awards. The awards span the editions from 2013 - 2014 to 2023 - 2024 of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Starka Wildside Bottle Design And Labels
Function
Bottle Design And Labels
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Black, Dark Slate Gray, Dim Gray, Slate Gray and Teal
Images
5
Client
MV Group

The Recognition

Laureate
Asta Kauspedaite
Country
Lithuania
Recognition
Silver A' Design Award
Edition
2023 - 2024
Design ID
#158842

Credits

Image Credits
Edgaras Marozas (http://www.krop.com/edgarasmarozas/)

Design Details

Unique Properties
The "Starka" family, which is based on deep-rooted tradition, has a new member. The youthfully daring "Starka Widside". Cultivated over the ages, the flavor characteristics have now been complemented by the unexpected aftertaste of wild blackberries.
Inspiration
Everyone has something wild, unique and special hidden deep inside. Dare to discover your secret character. Face your wild side.
Research
Staying within the territory of traditional beverages, the design of the packaging for this product aims to convey a gust of fresh air in the visuals as well. Bolder color combinations are used to reveal the taste qualities. The foil elements glimmer with a rarer copper shade.
Challenge
The stork character, which has become a symbol of the Starka family, required a special youthful appearance this time. Traditionally fashioned in the style of old etchings. Only this time, he is a youthful, wild traveller. His wind-blown hair and the details of his outfit make it clear that he knows his way around the modern world.
Realization and Technology
Glass bottle. Flexo printing.
Operation and Interaction
With its unexpected form, "Starka Wildside" is inviting you to experience more, in a bolder, more real way.
Project Duration and Location
Stumbro Starka Wildside was updated in 2023.
Specifications
Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
Keywords
Lithuanian, Starka, wild, stork, ethnographic, design, MV GROUP, Stumbras, Studija Creata

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