Press Release
Heti Branding And Packaging by Cansu Dagbagli Ferreira Wins the Bronze A' Design Award in Packaging Design
Cansu Dagbagli Ferreira acknowledged for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Heti Branding And Packaging by Cansu Dagbagli Ferreira has been granted the Bronze A' Design Award in the Packaging Design category. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Heti Branding And Packaging
Heti, named after the Dakota word for Home, offers beverages that evoke the essence of home with natural infused flavors, celebrating North America's native plants. This social impact brand dedicates a portion of revenue to supporting tribal communities. Effortless Wisdom, the branding concept, features native style illustrations and flavors, with packaging inspired by Dakota art's geometric symmetry, conveying balance and harmony. The design integrates a monochrome palette with color accents, emphasizing the depth of indigenous art in a modern context.
About Cansu Dagbagli Ferreira
Cansu Dagbagli Ferreira is a designer specialized in brand design since 2014. She focuses on providing high quality and boutique brand strategy, visual identity, packaging and web design services. Recognized as an award-winning designer, Cansu Dagbagli Ferreira delivers exceptional quality work that elevates brands to new heights. A 360° brand approach, developed by her, has enabled her to forge brands that resonate and captivate. She has a credible portfolio, with esteemed international clients such as Johnson & Johnson, Jeep, Snapchat, Hallmark, Ambev. With a decade of international experience, she prioritizes client satisfaction above all.
Award Record
Cansu Dagbagli Ferreira is a winner of 4 A' Design Awards, including this recognition. The awards were granted between the 2022 - 2023 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/158924
- A' Design Award Page: https://competition.adesignaward.com/158924
- Media Showcase: https://www.designnewsroom.com/!158924
- Laureate Profile: https://designers.org/d/340188
- Further Information from the Laureate: https://hetiproducts.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Heti Branding And Packaging
- Function
- Branding And Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Light Gray, Silver, White Smoke and Dark Gray
- Images
- 5
The Recognition
- Laureate
- Cansu Dagbagli Ferreira
- Country
- France
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #158924
Design Details
- Unique Properties
- Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
- Inspiration
- Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
- Research
- In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
- Challenge
- The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
- Realization and Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
- Operation and Interaction
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
- Project Duration and Location
- 8 months, 2023-2024, United States and France
- Specifications
- 12 oz can label dimensions are 151 x 195 mm
- Keywords
- native, indigenous, social, infused, drink, illustration
