Press Release
Innovation Design Studio Is Honored with the A' Design Award for Mtown Makadi Heights Downtown in Urban Planning and Urban Design
Innovation Design Studio honored for urban planning and urban design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 15, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Urban Planning and Urban Design category for Mtown Makadi Heights Downtown by Innovation Design Studio. The result belongs to the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Mtown Makadi Heights Downtown
Mtown design revolves around a central spine, incorporating building blocks to connect the project with the main node. Intimate piazzas between clusters offer diverse experiences. Creating a green spine overlooking the central park, promotes a deeper connection with nature. The design prioritizes well being, considering social, physical, mental, and emotional effects on occupants and communities. The design reflects a holistic approach focusing on well being centric space and walkability. Making it an enjoyable walk all yearlong is one of the main goal by adding shaded spots along the spine.
About Innovation Design Studio
An award-winning design firm specializing in architecture, master planning & interior design. Operating in Egypt, Oman, and Saudi Arabia, INNOVATION Studio led recognized multi-cultural designs for diverse buildings and destinations. We aim to create value throughout our operational and business chain and provide integrated services varying from concept designs to technical illustrations and project implementations, inclusive of all master-planning, architecture, and interior design. We design for WELLNESS!
Award Record
Innovation Design Studio is a winner of 2 A' Design Awards, including this recognition. The awards span the editions from 2022 - 2023 to 2023 - 2024 of the A' Design Award & Competition.
About the A' City Planning and Urban Design Award
The A' Urban Design Award is an international urban design competition recognizing good urban plans and designs by best urban planners and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to urban planning designers, urban architects, city planners and urban designers from all countries. Entries typically include masterplans, zoning proposals, infrastructure designs, landscape blueprints, public space concepts and urban renewal projects. Awarded urban plan designs are published at https://designers.org/design-category/urban-planning
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/158978
- A' Design Award Page: https://competition.adesignaward.com/158978
- Media Showcase: https://www.designnewsroom.com/!158978
- Laureate Profile: https://designers.org/d/342969
- Further Information from the Laureate: https://www.linkedin.com/company/innovationdesignstudio/abou
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mtown Makadi Heights Downtown
- Function
- Downtown
- Category
- Urban Planning and Urban Design
- Discipline
- Spatial Design
- Industry
- Architecture and Social Impact
- Colors
- Steel Blue, Cornflower Blue, Sky Blue, Dark Slate Gray and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Innovation Design Studio
- Country
- Egypt
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #158978
Credits
- Team
- Mahmoud Farouk, Managing Director: Alaa Abdel Hamid, Design Manager: Abdel Rahman Elshafay, Architect: Ibrahim Ismail, Architect: Mahmoud El Amir, Architect: Ahmed Helmy, Architect: Ahmed Aly, Architect: Ahmed Nazir, Architect: Moustafa Salah, Design Management: Sandy Sawiris
- Image Credits
- Main Image 3D Artist & Illustrator Atelier 23 Image #1 3D Artist & Illustrator Atelier 23 Image #2 3D Artist & Illustrator Atelier 23 Image #3 3D Artist & Illustrator Atelier 23 Image #4 3D Artist & Illustrator Innovation Design Studio
Design Details
- Unique Properties
- M-Town design revolves around a central spine, incorporating building blocks to connect the project with the main node. Intimate piazzas between clusters offer diverse experiences. Creating a green spine overlooking the central park, promotes a deeper connection with nature. The design prioritizes well-being, considering social, physical, mental, and emotional effects on occupants and communities. The design reflects a holistic approach focusing on well-being-centric space and walkability.
- Inspiration
- Inspired by the unique shape of the land, the level difference within the land and the wellness concept. We are very keen to implement wellness principles within our design as we believe the urban and architecture fabric has a huge impact on the mood and well-being of the user. The shape of the land effortlessly imposed the concept of the spiral spine connecting all the clusters and amenities with the main node and the sky piazza created as an outdoor amphitheater welcoming musical festivals.
- Research
- Our research was based on the site studies and analysis in terms of contour lines, level difference, climate impact, the surrounding and the accessibility to the site whether for vehicles or the pedestrians access. In addition to the sea view studies. Our research was also focusing how to incorporate the wellness principles within the design as we believe that the urban fabric and architecture has a high impact on the well-being of the end-user.
- Challenge
- The main challenge while designing this project was the level difference within the site and how to make use of that 20m difference creating an interesting integrated outdoor space. The other challenge was to come Up with an innovative downtown fabric and creating different vibe for each cluster connecting them all with the main spine harmoniously. Another challenge is to keep this large open space walkable and safe for pedestrians without vehicles interference.
- Realization and Technology
- The design was produced after a back and forth open discussions with the client to get a full understanding of their requirements. We started by introducing three different directions which gave us the opportunity to brainstorm with the client unlocking the full potential of our concept design. We used AutoCad, Sketchup, 3Dmax, Photoshop and InDesign to illustrate and present our design.
- Operation and Interaction
- Crafted with meticulous attention, our design philosophy centers on creating an environment that seamlessly weaves together all essential facilities and amenities. The intention is to craft a fully integrated town where every conceivable need is not only met but exceeded. Our commitment to thoughtful planning ensures that residents experience the epitome of convenience and comfort, making each aspect of daily life effortlessly accessible within this meticulously designed community.
- Project Duration and Location
- The design process started in September 2023 and the project is under construction, located in the heart of Makadi Heights, merely 20 minutes from Hurghada by the Red Sea in Egypt. Makadi Height stands as a central hub, situated at the peak of Makadi Bay, at an advantageous location, positioned 78meter above sea level.
- Specifications
- Land Area:197,000 sqm Footprint: 20% BUA: 101,500 sqm Level difference 23 meters Land Dimensions: 655m x 420m 46% of the Built-up area is dedicated for residential units and the rest is dedicated for the retail, commercial, hotels and amenities. Surrounded by residential neighborhoods
- Keywords
- downtown, Mixed-use, spine, spiralspine, Mtown, Nightlife, alive, Integrated, Wellness, Walkabletown
