Press Release
Guijiu Zodiac Series Commemorative Liquor by Jiarun Lin Receives the Silver A' Design Award in Packaging Design
Jiarun Lin recognized for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ Guijiu Zodiac Series Commemorative Liquor by Jiarun Lin has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Guijiu Zodiac Series Commemorative Liquor
Guijiu Zodiac Series is a commemorative liquor package created for the Chinese Year of the Dragon. The form is inspired by ancient Chinese ceramic vessels with a double-ear structure. The bottle is made of crystal glass paired with metal parts, in contrast to the ceramic containers commonly used for high-end Chinese liquor. A dragon illustration in ink is printed on the label, and a metal dragon-shaped component on the cap serves as the opening mechanism. The bottle measures 240 mm in height and 110 mm in length and width.
Award Record
This recognition makes Jiarun Lin a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/159094
- A' Design Award Page: https://competition.adesignaward.com/159094
- Media Showcase: https://www.designnewsroom.com/!159094
- Laureate Profile: https://designers.org/d/353568
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Guijiu Zodiac Series Commemorative Liquor
- Function
- Commemorative Liquor
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dark Slate Gray, Dim Gray and Dark Gray
- Images
- 5
The Recognition
- Laureate
- Jiarun Lin
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #159094
Design Details
- Unique Properties
- This product is a commemorative liquor for the Year of the Dragon by the Guijiu. Inspired by the classic shape of ancient Chinese amphora vessels, the design incorporates the dragon as a decorative element in the label and the handle of the vessel. The Guijiu embodies nobility. 2024 coincides with the Chinese Year of the Dragon. The dragon holds supreme significance in Chinese culture, further emphasizing the rarity and prestige of the Guijiu.
- Inspiration
- The project draws inspiration from the classic ancient Chinese ceramic vessels with a double-ear structure, which have been developed and inherited over thousands of years in China. Combined with the Chinese dragon illustration in ink on the label, it expresses deep cultural heritage. While the intricate metal carving and simple crystal block body of the bottle create a new vitality for the product.
- Research
- In the Chinese liquor market, Chinese Zodiac wine is a product that every brand competes to launch. However, most products are styled with figurative representations of the Chinese zodiac, and there is a lack of products that combine simplicity, sophistication, and heritage. This design fills the gap of high-end products of the same type.
- Challenge
- The difficulty in realizing this project was that traditional Chinese sauce-flavor liquor brands tend to use ceramic material as the carrier of the product's cultural essence. The use of crystal glass broke away from the design approach of similar products, and the metal dragon-shaped part at the cap had a unique shape, requiring persuasion for clients to proceed with mold manufacturing.
- Realization and Technology
- In China, most high-end liquors are stored in ceramic containers. This product uses a crystal material paired with a metal material to exude a luxurious and high-class feel, while standing out among similar products.
- Operation and Interaction
- This design features a dragon-shaped component at the bottle cap that serves as the opening mechanism, while its elegant shape also enhances its aesthetic appeal.
- Project Duration and Location
- The project started in March 2023, was completed in November 2023 and is scheduled to be available in 2024.
- Specifications
- The height of the product is 240mm and the length and width are 110 mm.
- Keywords
- Chinese liquor, traditional Chinese zodiac culture, zodiac dragon, traditional ceramic ware, vessels, high-end liquor
