Press Release
Omni Chang’An Site Concept Show Cultural Travel Performance by Funshine Culture Group Co., Ltd. Receives the Golden A' Design Award in Cultural Heritage and Culture Industry Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Funshine Culture Group Co., Ltd. for cultural heritage and culture industry design
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Omni Chang’An Site Concept Show Cultural Travel Performance by Funshine Culture Group Co., Ltd. has been granted the Golden A' Design Award in the Cultural Heritage and Culture Industry Design category. The result belongs to the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Omni Chang’An Site Concept Show Cultural Travel Performance
Omni Chang'An is a large-scale site-specific conceptual theatre performance staged in Xi'an, China. The show is based on the intangible cultural heritages of Shaanxi and lasts 90 minutes. The performance is composed of eight original parts, each carried in a different dimension and style. More than 20 stage technologies are used, including matrix screens, wall projection, an elevating stage and holographic projection. Seven traditional heritage art forms are combined with modern technology. The aim is to present traditional culture to younger viewers in a new form.
About Funshine Culture Group Co., Ltd.
Mr. Sha Xiaolan is the president and chief designer of the company. As an industry group for innovative cultural and technological performing arts, the group specializes in cultural performing arts, innovative cultural tourism, and interactive entertainment technology, and adheres to the business philosophy of “creative idea renders out the beauty of China”, in order to tell a good story of China.
Award Record
This recognition makes Funshine Culture Group Co., Ltd. a winner of 1 A' Design Award.
About the A' Cultural Heritage and Culture Industry Design Award
The A' Cultural Heritage Design Award is an international design competition recognizing good designs that preserve, protect, and promote cultural heritage. The competition is organized within the A' Design Award & Competition and is open to cultural heritage designers, culture industry professionals, cultural heritage specialists and museum designers from all countries. Entries typically include cultural heritage projects, cultural conversation, preservation and restoration and protection projects. Awarded cultural heritage designs are published at https://designers.org/design-category/cultural-heritage
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/159118
- A' Design Award Page: https://competition.adesignaward.com/159118
- Media Showcase: https://www.designnewsroom.com/!159118
- Laureate Profile: https://designers.org/d/350945
- Further Information from the Laureate: https://weibo.com/tv/show/1034:4983563536498794
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Omni Chang’An Site Concept Show Cultural Travel Performance
- Function
- Cultural Travel Performance
- Category
- Cultural Heritage and Culture Industry Design
- Discipline
- Communication Design
- Industry
- Arts and Social Impact
- Colors
- Black, Maroon, Brown and Firebrick
- Images
- 5
The Recognition
- Laureate
- Funshine Culture Group Co., Ltd.
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #159118
Credits
- Team
- ZHANG YIMOU CHIEF DIRECTOR, SHAXIAOLAN CHIEF PRODUCER PANG LIWEI OPERATIONS DIRECTOR WU YAN PRODUCER, WANG XING ASSOCIATED DIRECTOR, XU JUNRUI LITERARY SCEENWVRITER, YANG QIAN VISUAL EFFECT SUPERVISOR, HAN HAIBIN CHIEF STAGE DESIGNER ZHAO XUAN CHIEF COORDINATOR, Yang Rong Chapter Director of Resonance, Zhang XingChapter Director of Mantle, Wang XingChapter Director of "Shadows”, Huang HuiChapter Director of Whole, Li ChaoChapter Director of Chang’an and Ou SiweiChapter Director of Restoration and others
Design Details
- Unique Properties
- Omni Chang’An is China's first large-scale site-specific conceptual theatre, a whole piece of stage performance based on the intangible cultural heritages of Shaanxi and driven by the most state-of-the-art stage technology. The theatre is composed of 8 original parts carried in different dimensions and styles, Heming (Harmony), Nichang (The Rainbow Skirt), Yingren (The Imagined Man), Wanxiang, Chang’an, Chongyuan (The Reunion), Gongsheng (Interdependence), and Chuanqi (The Legend).
- Inspiration
- As the chief director Mr. Zhang Yimou shares the core idea: Xi’an links with the rest of the world, the present, the future and the past in the form of conceptual, ideological performance, combined with the distinctive stage design and the rendering of technological elements. The way to express beyond physical space on the stage of this time-honored ancient city spans 5,000 years of history.
- Research
- What the community currently demands for cultural experiences tend to be personalized and diversified, and traditional culture needs to attract the attention of modern viewers, especially younger viewers. This show opens up a new way to transmit and develop traditional culture, and further provides a new field where traditional art infuses with modern technology. This crossover innovation is expected to herald an important trend in the field of culture and art.
- Challenge
- How to reconcile traditional culture with modern technology, design the creative way of presentation, and make sure that viewers would understand and accept this new form of performing are considered the most challenging part of working out Omni Chang’An.
- Realization and Technology
- The theatre is composed of 8 original parts, Heming (Harmony), Nichang (The Rainbow Skirt), Yingren (The Imagined Man), Chang’an, Chongyuan (The Reunion), Gongsheng (Interdependence), and Chuanqi (The Legend). Over 20 kinds of advanced stage technological means are leveraged, including but not limited to, matrix screen, wall projection, elevating stage, holographic projection, mechanical arm, photo shooting and video recording, and stage mechanisms developed in-house.
- Operation and Interaction
- In more than 700 sessions convened by over 300 members of the programming team to discuss how to create the work, 35 packages of creative programs were submitted, and more than 5,000 visual design drafts were prepared. After more than 80,000 hours of production and rendering, hundreds of rehearsals were conducted by an ingenious combination of 7 traditional non-heritage artistic means and over 20 kinds of stage technological means, until the desired results are attained.
- Project Duration and Location
- The creation team was formed in July 2022 and after more than 500 days of creation, the premier show staged on 15 October 2023, and the formal show was opened to the public on 9 November 2023 in Xi’an, China.
- Specifications
- The performance lasts 90 minutes Fewer than 150 people performed
- Keywords
- Cultural Heritages, Performance, Stage, Technology, Creative Idea
