Press Release
Bo Yang Receives the Bronze A' Design Award for 5100 Fizzy Orange in Packaging Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Bo Yang for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for 5100 Fizzy Orange by Bo Yang, designed for Beijing Bofly Design Co.,ltd.. The result belongs to the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About 5100 Fizzy Orange
The brand font in the graphic highlights its unique regional advantage, originating from an altitude of 5100 meters, making it authentic glacier water from the snowy plateau. Three colored ribbons symbolize Xizang prayer flags, merging with snow-capped mountains and Xizang script to craft a distinctive brand image that seamlessly blends ethnic elements with modern visual aesthetics. The imagery of Xizang prayer flags fluttering atop snow-capped mountains in the bright sun evokes a sense of inspiration and upliftment.
About Bo Yang
Yang Bo, founder of Beijing Bofly Design Company, director of China Packaging Federation, director of Capital Corporate Image Research Association, director of "Packaging and Design" magazine, director of "Art and Design" magazine. His painting works have won numerous awards nationwide and in provinces and cities. In 1997, he resigned from his job and went to the south to explore opportunities, starting his career in advertising design. He has worked in Hainan, Guangzhou, and Shenzhen, and now resides in Beijing. With over 20 years of experience in design, he has won numerous international design awards.
Award Record
This recognition makes Bo Yang a winner of 5 A' Design Awards. The awards span the editions from 2020 - 2021 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/159760
- A' Design Award Page: https://competition.adesignaward.com/159760
- Media Showcase: https://www.designnewsroom.com/!159760
- Laureate Profile: https://designers.org/d/299773
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- 5100 Fizzy Orange
- Function
- Fizzy Orange
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Orange, Chocolate, Peru, Linen and Goldenrod
- Images
- 5
- Client
- Beijing Bofly Design Co.,ltd.
The Recognition
- Laureate
- Bo Yang
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #159760
Design Details
- Unique Properties
- The brand font in the graphic reflecting the unique regional advantage of being sourced from an altitude of 5100 meters, making it a genuine glacier water from the snowy plateau. By combining hand-drawn oranges with color blocks, a unique visual presentation is formed. Three colored ribbons symbolizing Xizang prayer flags, which, combined with snow-capped mountains and Xizang script, create a personalized brand image that blends ethnic elements with modern visual aesthetics.
- Inspiration
- The scene of Xizang prayer flags fluttering in the wind atop snow-capped mountains under the bright sun gives people an inspiring and uplifting feeling. The designer hopes that everyone who tastes this soda can feel uplifted, energized, and passionate from the very first sip.
- Realization and Technology
- Conventional aluminum beverage can
- Operation and Interaction
- First glance will catch sight of the distinctive 5100 and a hand-drawn large orange. People immediately recognize her taste and brand at first sight, conveying both what the customer wants to magnify and the information consumers need to know, a win-win situation .Xizang is a place of longing for all those seeking inner peace, and prayer flags are its most representative elements. When people see prayer flags and snow-capped mountains, it's as if they are immersed in them. When people drink soda made from local ingredients, coupled with the unique taste sensation it brings, they will feel very pleased.
- Project Duration and Location
- The project started in October 2023 in Beijing and finished in December 2023 in Beijing.
- Keywords
- Orang Soda Design, Fizzy Orang Design, Can Beverage Design
