The Magic Ship Of The Orient Multimedia Videos by Liang Wu Receives the A' Design Award in Performing Arts, Stage, Style and Scenery Design

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COMO, Italy, April 15, 2024 /DesignNewswire/ The Magic Ship Of The Orient Multimedia Videos by Liang Wu of College of Fashion and Design, Donghua University, designed for College of Fashion and Design,Donghua University, has been granted the A' Design Award in the Performing Arts, Stage, Style and Scenery Design category, A' Design Award & Competition has announced. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding The Magic Ship Of The Orient Multimedia Videos

The work constructs a stage scene with Oriental cultural elements, combining Chinese folding fans, pipa and engines into a huge spacecraft. The video uses 3D animation, AIGC, and naked eye 3D technology to allow the audience to experience time travel, featuring landscapes, phoenixes, Chinese gardens, Shikumen and Shanghai. In the background of the fashion show, the designer used AI generated giant animations to echo more than 60 models, reflecting the design elements of the clothing. The work integrates virtual and real elements to complement the fashion show.

About Liang Wu

Wu Liang is one of most outstanding contributed Young Visual Arts Designers in Design Industry of Shanghai in recent years, meanwhile he is also an educational innovator in Fashion Design Industry which was ever evaluated by ECI Award. He is the Associate Professor, Master's Supervisor, and Deputy Director of Visual Communication Design Department at College of Fashion and Design, Donghua University, with 25 teaching years of Visual Communication Design and 21 years of practical experiences in design industry. He was awarded as follows: MUSE Creative Award ‘Gold Award’, ECI Award, Marking Awards Innovation Award,5 "Shanghai Design 100+" awards, China Top 100 Young Designers,etc.

About College of Fashion and Design, Donghua University

College of Fashion and Design of Donghua University is one of the earliest established universities in fashion disciplines in China. The college is composed of Department of Fashion Design and Engineering, Department of Fashion Art Design, Department of V

Award Record

This recognition makes Liang Wu of College of Fashion and Design, Donghua University a winner of 1 A' Design Award.

About the A' Performing Arts, Stage, Style and Scenery Design Award

The A' Performing Arts Design Award is an international competition recognizing excellence in set, stage, and performing arts design by top designers worldwide. It is organized within the A' Design Award & Competition and is open to performing arts designers, set designers, theater architects and costume designers from all countries. Typical entries include choreography, dance moves, theatrical sets, dance costumes, stage lighting and opera props. The awarded performing arts designs are published at https://designers.org/design-category/performing-arts

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://designers.org/160054
• A' Design Award Page: https://competition.adesignaward.com/160054
• Media Showcase: https://www.designnewsroom.com/!160054
• Laureate Profile: https://designers.org/d/353957
• Further Information from the Laureate: https://a.d4t.cn/UWyNuf

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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