Press Release
Logo Primavera Quirot Visual Identity by Jonathan Ramirez and Juliana Betancur Is Granted the A' Design Award in Graphics, Illustration and Visual Communication Design
Jonathan Ramirez and Juliana Betancur of Written and Drawn acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Graphics, Illustration and Visual Communication Design category for Logo Primavera Quirot Visual Identity by Jonathan Ramirez and Juliana Betancur of Written and Drawn, designed for Written and Drawn Studio. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Logo Primavera Quirot Visual Identity
The Primavera Quirot logo merges the P from Primavera with the Q from Quirot, symbolizing the brand's identity. Incorporating the Golden Ratio, it reflects natural beauty and divine proportion, resonating with the brand's focus on plastic surgery and restoring natural beauty through balanced proportions. The logo embodies harmony between science and art, encapsulating the pursuit of aesthetic perfection within divine proportion.
About Jonathan Ramirez and Juliana Betancur
I'm Jonathan Ramírez, a bilingual Creative/Art Director with more than 15 years of experience in the advertising industry. My journey has taken me from the vibrant cities of Medellín, Bogotá, and Buenos Aires to the bustling creative hub of Los Angeles. I've had the privilege of contributing my skills to renowned agencies such as Grey, DDB, McCann, Draft FCB, JWT, Publicis, and Dieste. My passion lies in collaborating with top-tier art directors globally. I'm driven by an unwavering commitment to crafting imaginative concepts, innovative ideas, and stunning designs that seamlessly transcend diverse media platforms, consistently delivering that captivating element of surprise.
About Written and Drawn
Written and Drawn is a creative studio blending art, design, and storytelling—crafting brands, books, and mixed-media inspired by urban life, poetry, and the beauty of unexpected places.
Award Record
This recognition makes Jonathan Ramirez and Juliana Betancur of Written and Drawn a winner of 2 A' Design Awards. All of the awards belong to the 2023 - 2024 edition of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/161362
- A' Design Award Page: https://competition.adesignaward.com/161362
- Media Showcase: https://www.designnewsroom.com/!161362
- Laureate Profile: https://designers.org/d/353493
- Further Information from the Laureate: https://bit.ly/4aCotTN
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Logo Primavera Quirot Visual Identity
- Function
- Visual Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Lavender, Light Gray, Dim Gray, Dark Slate Gray and Dark Gray
- Images
- 5
- Client
- Written and Drawn Studio
The Recognition
- Laureate
- Jonathan Ramirez and Juliana Betancur
- Country
- United States of America
- Brand
- Written and Drawn
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #161362
Credits
- Team
- Jonathan Ramirez Ceballos Head of Art and Design and Juliana Betancur Brand Creative Director
- Image Credits
- Jonathan Ramirez Ceballos - Head of Art and Design Juliana Betancur - Creative Director Written and Drawn Studio
Design Details
- Unique Properties
- The client's name begins with the letters P and Q, and her profession is focused on esthetic surgery. Therefore, the integration of her initials P+Q along with the Golden Ratio icon to craft her logo.
- Inspiration
- The inspiration behind this design stems from our client's unique identity and her specialization in aesthetic surgery. By blending the initials of her name, P and Q, with the mathematical concept of the Golden Ratio icon, we crafted a logo that reflects both her personality and dedication to the art of aesthetics. The synergy between these elements results in a distinctive and harmonious brand that embodies excellence and beauty in her professional practice
- Research
- This passed trhough 3 steps 1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery 2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history 3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
- Challenge
- Craft something distinctive that articulates beauty through the foundation of art.
- Realization and Technology
- This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
- Operation and Interaction
- This branding Will help to Dr Primavera Quirot to find a unique path into the stethic surgery, this logo is applied on different media like stationery, social media, ETC.
- Project Duration and Location
- Strategy; one week Creativity: 2 weeks Designing: 1 Week
- Specifications
- The sizes depend of the media where it is applied
- Keywords
- logo, branding, visual identity, design,
