Press Release
Qili Perfume by Wang Houcai Receives the Silver A' Design Award in Packaging Design
Wang Houcai recognized for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Qili Perfume by Wang Houcai, designed for Banwea Brand Design (Shanghai) Co., Ltd.. The result belongs to the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Qili Perfume
Qili is an artistic fragrance brand that explores nature and the inner world. Its name, meaning 'all things coexist and all things are connected,' expresses the concept of harmonious symbiosis with nature. Integrating Eastern philosophy and modern aesthetics, the brand presents consumers with a fusion of senses and rationality through its profound design language. This not only gives Qili perfume a special appearance but also highlights the brand's infinite expression of fragrance in form.
About Wang Houcai
Banwea Design is a comprehensive brand creative agency with design as its core, and has served more than 100 domestic and foreign brands so far. Services include brand strategy, brand design, shape design and development, product packaging and visual animation and other full-process solutions, dedicated to many industries such as fast-moving consumer goods, beauty industry, fashion industry, etc. Banwei has a creative and enthusiastic design team, won the Red Dot Awards, IF Design awards, Muse Design Awards, IDA, Pentawards and other international design awards, and established in-depth cooperative relationships with many companies. We believe that this is a combination of art and science.
Award Record
This recognition makes Wang Houcai a winner of 2 A' Design Awards. All of the awards belong to the 2024 - 2025 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/161670
- A' Design Award Page: https://competition.adesignaward.com/161670
- Media Showcase: https://www.designnewsroom.com/!161670
- Laureate Profile: https://designers.org/d/349995
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Qili Perfume
- Function
- Perfume
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Light Gray, Dark Slate Gray, Gainsboro and Khaki
- Images
- 5
- Client
- Banwea Brand Design (Shanghai) Co., Ltd.
The Recognition
- Laureate
- Wang Houcai
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #161670
Credits
- Image Credits
- wang houcai, QíLI perfume,2024
Design Details
- Unique Properties
- Qili is an artistic fragrance brand that explores nature and inner nature. The brand meansall things coexist and understand inside. expressing the concept of harmonious symbiosis with nature. The design combines the circle representing sensibility and the square representing rationality. The round bottle cap is paired with the square bottle body, square and round, symbolizing the balance of the two inner forces of reason and sensibility.
- Inspiration
- The design inspiration comes from the Round Sky and Square Earth of oriental culturePhilosophy, it is the oldest philosophical thought in China. It comes from Zengzi's Da Dai Li Ji Zeng Zi Tian Yuan and represents the way of yin and yang. The combination of the two is the balance of yin and yang, hardness and softness, expressing the concept of harmonious symbiosis with nature. The specific geographical names, longitudes and latitudes on the box are our journey of natural discovery.
- Research
- We have walked through the Taklimakan Desert in Xinjiang, Namtso Lake in Tibet, and the Gaoligong Primeval Forest in Yunnan. Every arrival is a journey of fragrance discovery. By integrating Eastern philosophy and modern aesthetics, and with its unique and profound design language, it presents consumers with a wonderful fusion of senses and rationality. This not only gives qili perfume a unique appearance, but also demonstrates the brand’s infinite expression of fragrance in form.
- Challenge
- The brand concept is to coexist harmoniously with nature. How to convey the connotation of oriental culture is the challenge and goal of the design. We draw inspiration from the philosophy of Round Sky and Square Earth unique to Eastern culture. The "circle" that represents sensibility is combined with the "square" that represents rationality. We consider reducing the use of plastics in the selection and use of materials, which helps reduce resource waste.and environmental pollution
- Realization and Technology
- The bottle cap is made of resin, the bottle body is made of glass, and the outer packaging is a touch-sensitive paper box. Considering the transportation process, we use honeycomb paper as the outermost layer for packaging, which can buffer transportation collisions. At the same time, these materials are very environmentally friendly and can be naturally recycled and degraded.
- Operation and Interaction
- Open the bottle cap and press the pump head to use
- Project Duration and Location
- The project starts in Shanghai on November 2, 2022, and the sales time is October 13, 2023
- Specifications
- bottle physical size: 42mm* 42mm* 110mm Box size: 90mm*90mm*120mm
- Keywords
- Qili perfume, perfume, bottle design, packaging design, the sky is round and the earth is round, philosophy
