Press Release
Cheng Shin Rubber Ind. Co., Ltd. Is Honored with the Golden A' Design Award for N Vision Intelligent Tire in Vehicle Parts, Auto Accessories and Care Products Design
Cheng Shin Rubber Ind. Co., Ltd. of Maxxis honored for vehicle parts, auto accessories and care products design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ N Vision Intelligent Tire by Cheng Shin Rubber Ind. Co., Ltd. of Maxxis has been granted the Golden A' Design Award in the Vehicle Parts, Auto Accessories and Care Products Design category, A' Design Award & Competition has announced. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding N Vision Intelligent Tire
Equipped with predictive, adaptive and renewable functions, N Vision is an intelligent tire designed specifically for users of autonomous vehicles. It provides autonomous vehicles with optimal prestress to adapt to varying road conditions and loads, allowing users to purchase miles at a good price, and its eco-friendly designed components optimize eco materials usage, reduce whole tire scrapping, providing users with worry free, affordable, and sustainable mobility services.
About Cheng Shin Rubber Ind. Co., Ltd.
The company was established in January 1967. Founded in Taiwan, Maxxis got its start by making bicycle tires, and soon expanded its offerings to include tires for auto, light truck, ATV, motorcycle, trailer, and more. Today, Maxxis distributes its products in more than 180 countries and has operations in Asia, North America, South America, Europe, Africa, and Australia, employing about 23,000 people.There are 11 tire production bases in the world.Top 10 tire factories in the world. Maxxis International has been dedicated to making tires riders and drivers can trust for quality and performance. Those Maxxis distribution centers house some of the finest tires on the market.
About Maxxis
Cheng Shin Rubber Ind. Co., Ltd/Maxxis International, was founded in Taiwan in 1967. With distribution in approximately 180 countries, and about 23,000 employees globally, Maxxis is one of the most respected tire companies in the world.
Award Record
With this recognition, Cheng Shin Rubber Ind. Co., Ltd. of Maxxis is a winner of 3 A' Design Awards. The awards span the editions from 2019 - 2020 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Vehicle Parts, Auto Accessories and Care Products Design Award
The A' Vehicle Accessory Design Award is an international industrial design competition recognizing good vehicle accessories by designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to vehicle accessory designers, auto parts manufacturers, automotive engineers and car care product designers from all countries. Entries typically include car seat covers, GPS systems, roof racks, floor mats, steering wheel covers and car audio. Awarded vehicle accessory designs are published at https://designers.org/design-category/vehicle-accessory
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/161953
- A' Design Award Page: https://competition.adesignaward.com/161953
- Media Showcase: https://www.designnewsroom.com/!161953
- Laureate Profile: https://designers.org/d/251122
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- N Vision Intelligent Tire
- Function
- Intelligent Tire
- Category
- Vehicle Parts, Auto Accessories and Care Products Design
- Discipline
- Industrial Design
- Industry
- Automotive and Manufacturing
- Colors
- Dark Slate Gray, Dim Gray, Black, Gray and Saddle Brown
- Images
- 5
The Recognition
- Laureate
- Cheng Shin Rubber Ind. Co., Ltd.
- Country
- Taiwan (China)
- Brand
- Maxxis
- Recognition
- Golden A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #161953
Credits
- Team
- Chi Cheng Yeh, Tsung Han Hsieh, Kang Hao Huang, Hsin Ping Tsao and Ching Ming Cheng
- Image Credits
- Cheng Shin Rubber Ind. Co., Ltd., 2024.
Design Details
- Unique Properties
- N Vision is a predictive, adaptive and renewable intelligent tire which minimizes autonomous vehicles' travel costs per mile. Designed with optimal pre-stress to adapt to varying road conditions and loads, N Vision features an eco-friendly design and makes maximal use of eco-materials, reducing tire scrapping and providing users with affordable, worry-free and sustainable travel.
- Inspiration
- In 2030, autonomous vehicles will enter the mass market. Future user experiences are projected to rely on a large number of new technologies and interconnected services. Consequently, the design of future tires must meet the requirements of autonomous driving technology. Also by 2030, Millennials and Generation Z will account for an estimated 69% of the working population, and sustainability and work/life balance are major concerns for them.
- Research
- The evolution of automation technology is having a profound impact on tire usage. To assist us as we explored tire innovation and design, our design team observed mobility and vehicle industry trends and gathered public transportation usage feedback. Incorporating the support method of cable-stayed bridges, we created a blueprint for the development of tire technology and sustainable mobility with the N Vision concept.
- Challenge
- The trend toward autonomous vehicles and the development of V2X technology require components with lower maintenance costs and longer service intervals, which affects tire design. To address this challenge, our design team proposes a variable pre-stressed airless tire inspired by cable-stayed bridges. Using our real-time prediction technology, the tire integrates with vehicle monitoring systems, providing a solution that enhances road safety and reduces maintenance and mobility costs.
- Realization and Technology
- N Vision's smart system uses data from multiple sensors to predict the real-time condition of road, driving speed, vehicle load and tire. It then adapts to road conditions and loads by adjusting the stretch and bending of its spokes to provide optimal pre-compression or pre-tension to the tread area. N Vision is made of bio-based materials created from rice husks and sunflower seeds, and recycled materials created from discarded tires, PET bottles and fishing nets, supporting a circular economy.
- Operation and Interaction
- N Vision uses its smart system to predict driving environments and vehicle conditions and adjusts the spokes to provide an optimal prestress of tread, maximizing ride comfort and load-carrying. N Vision also features recyclable parts that can be replaced during vehicle maintenance to optimize its working condition, thereby reducing vehicle downtime and helping mobility service providers manage their fleets efficiently and offer cost-effective prices, achieving a win-win business model.
- Project Duration and Location
- The project started in 2021 in Taiwan.
- Specifications
- 668mm x 668mm x 247mm
- Keywords
- concept tire, concept tyre, smart tire, smart tyre, intelligent tire, intelligent tyre
