Press Release
Eggy Coat Hook by Gongai Liu and Haixu Zhang Wins the Bronze A' Design Award in Furniture Design
Gongai Liu and Haixu Zhang honored for furniture design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ Eggy Coat Hook by Gongai Liu and Haixu Zhang, designed for Ziel Home Furnishing Technology Co., Ltd., has been granted the Bronze A' Design Award in the Furniture Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Eggy Coat Hook
Eggy is a coat hook designed for hanging clothes and accessories at home. Each hook combines an egg shaped plate with a circular ring, so coats, hats, scarves and backpacks can be hung in two ways. The rounded surface holds collars without deforming them. Eggy is made of carbon steel, a light and wear resistant material that is available in several colors. Precise cutting and forming give the hook a sturdy and durable finish. Three sizes are offered, and the hooks can be arranged in a staggered layout on the wall.
About Gongai Liu and Haixu Zhang
China's emerging furniture designer-Ren Yu, he is an interesting furniture designer, loves life, and has always been passionate about new things. For Ren Yu, design is not an empty concept, let alone a popular element. It is an insight into rooted life. Expressing his own thinking through design; for design, in addition to form and function, he seeks the beauty of the text of the product, trying to create a dialogue with the user through the product.
Award Record
Gongai Liu and Haixu Zhang is a winner of 45 A' Design Awards, including this recognition. The awards were granted between the 2020 - 2021 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/164757
- A' Design Award Page: https://competition.adesignaward.com/164757
- Media Showcase: https://www.designnewsroom.com/!164757
- Laureate Profile: https://designers.org/d/294475
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Eggy Coat Hook
- Function
- Coat Hook
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Gainsboro, Tan, Silver, Rosy Brown and White Smoke
- Images
- 5
- Client
- Ziel Home Furnishing Technology Co., Ltd.
The Recognition
- Laureate
- Gongai Liu and Haixu Zhang
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #164757
Credits
- Team
- Gongai Liu, Haixu Zhang
Design Details
- Unique Properties
- Originating from the pursuit of details in daily life, Eggy place greater emphasis on functionality and aesthetics. Possessing both a hanging area for clothes and a hanging area for scarves, the small coat hook can be used for both purposes. Its appearance combines the concept of an egg and is designed as an interesting shape. At the same time, the circular surface will not deform the collar.
- Inspiration
- Do you want to feel convenience and happiness from trivial life? Take off your coat and sweater from the hook before going out, but always find the collar is deformed; Returning home from work, but to find the hooks are overwhelmed and all clothes falling to the ground...... Eggy are designed to change the mundane life. The multifunctional user experience, elegant natural form, and colorful dopamine color scheme make small coat hooks play a big role.
- Research
- Through long-term research, we found that traditional coat hooks face certain problems and limitations in use, such as single functionality, deformation of clothing, difficult to hang clothes stably, serious homogenization of appearance, and so on. The birth of Eggy helps to solve the problem of clothing hanging, and the innovative design of one hook with dual uses can improve the utilization of products and space; The egg shaped appearance not only protects clothing from damage, but also adds to the fun of life.
- Challenge
- The main challenge of design lies in how to make a simple coat hook both practical and creative, which is how to make it more eye-catching and colorful, while meeting the expectations of users. Get rid of the troubles from traditional coat hook, Eggy combine functionality and aesthetics. Users can hang clothes on egg shaped iron plates or circular rings, which allow them to hang clothes stably and elegantly. This dual-purpose design stands out from a group of functional home decorations due to its unique appearance.
- Realization and Technology
- Made of carbon steel material, which is lightweight and wear-resistant, Eggy owns exquisite craftsmanship, sturdy and durable. Carbon steel material not only perfectly matches the purpose of coat hooks, but also has a variety of color to choose. Advanced processing technology is adopted in the production process, coupled with precise cutting and forming, reliable product quality and appearance are ensured. To ensure high manufacturing standards, the quality of each coat hook is also strictly controlled.
- Operation and Interaction
- We try solve the problem of single functionality and appearance induced by traditional coat hooks. Considering different needs, Eggy are simple and easy to use, providing flexible and convenient features for customers to choose from. Users can hang clothes, hats, scarves, backpacks, etc. on egg shaped iron sheets or circular rings. With vibrant and colorful color schemes as well as arranged in a staggered manner, the coat hooks is synonymous with practicality and aesthetics.
- Project Duration and Location
- The project will start in Shenzhen in December 2023 and be completed in Shenzhen in April 2024.
- Specifications
- Large size coat hook: width 95 mm x depth 75 mm x height 125 mm Medium size coat hook: width 80 mm x depth 63 mm x height 105 mm Small size coat hook: width 65 mm x depth 51 mm x height 85 mm
- Keywords
- hanging clothes, dual-purpose hook, egg shaped, clothes caring, carbon steel material
