Press Release
Du Qingyu and Zhang Jun Is Honored with the Bronze A' Design Award for Yummy IP Illustration in Graphics, Illustration and Visual Communication Design
Du Qingyu and Zhang Jun honored for graphics, illustration and visual communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ Yummy IP Illustration by Du Qingyu and Zhang Jun, designed for Joy Studio, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Yummy IP Illustration
This set of illustrations is inspired by capturing the simple joys of daily life. The color combination is intended to create a cheerful atmosphere and evoke people's joyful emotions. The characters' love for food is shown by their facial expression and body changes when holding food. This set of illustrations can be applied to brand promotion and product packaging to enhance brand recognition and meet the users' emotional demands.
About Du Qingyu and Zhang Jun
Joy Studio was founded in 2020, comprising two members, Du Qingyu and Zhang Jun, who graduated from the Academy of Fine Arts of Tsinghua University and Pratt Institute. Over the years we have served in multiple fields including fast-moving consumer goods, automobiles, and IT, involving brands such as Nestle Coffee, Hilton, Mobike, Didi, Pico, JD, Mercedes-Benz, BMW, Lenovo, etc., from which we have gained rich project experience in brand design, packaging design, IP, and UI design.
Award Record
This recognition makes Du Qingyu and Zhang Jun a winner of 2 A' Design Awards. The awards were granted in the 2024 - 2025 edition of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/165133
- A' Design Award Page: https://competition.adesignaward.com/165133
- Media Showcase: https://www.designnewsroom.com/!165133
- Laureate Profile: https://designers.org/d/356749
- Further Information from the Laureate: https://www.behance.net/duxiaodu
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Yummy IP Illustration
- Function
- IP Illustration
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Sandy Brown, Coral, Light Salmon, Dark Salmon and Light Coral
- Images
- 5
- Client
- Joy Studio
The Recognition
- Laureate
- Du Qingyu and Zhang Jun
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #165133
Credits
- Team
- Du Qingyu and Zhang Jun
- Image Credits
- Du Qingyu
Design Details
- Unique Properties
- This is a set of 3D IP illustrations. It is a visual presentation of people's spiritual demands in a fast-paced life, exploring the pursuit of emotional comfort through characters and food. Compared with other designs, it focuses on the details of life and sees the big picture from the small. The image has exaggerated big eyes and simple shapes, which are highly recognizable and cute. Such a childlike design can easily arouse people's resonance with simple happiness.
- Inspiration
- This set of illustrations is inspired by capturing the simple joys of daily life. The pictures are constructed with brightly colored elements, symbolizing the colorful and vibrant life. The characters' desire for food is the instinctive pursuit of human beings for material enjoyment, it reflects our spiritual yearning for simple happiness in a busy world. Food is like the little things in life that make us happy, reminding us that happiness is often hidden in ordinary daily life.
- Research
- The study revolves around the creation and application of 3D cartoon illustrations, using an interdisciplinary research type. With the help of literature, the development and application of 3D cartoon illustrations were sorted out, classic cases were analyzed, and online user surveys were conducted. The study shows that the unique style of 3D cartoon illustrations can meet the emotional demands of users, can be applied to brand promotion and product packaging, and enhance brand recognition.
- Challenge
- 1. How to stand out among many food-themed designs is the primary challenge. 2. From the historical perspective of illustration development, traditional hand-painted illustrations are deeply rooted, and there are many stereotypes in the process of transformation to 3D digitalization. 3. Society's perception and demand for illustrations are constantly changing, and how to make the work fit the expectations of different social groups has also become a big challenge.
- Realization and Technology
- This set of illustrations uses 3D modeling technology, with the help of C4D to build models of cartoon characters and food, set proportions, and shapes. In the early design stage, collect inspiration, study popular cartoon styles and audience preferences, and determine the direction of high-saturation colors and simple and exaggerated shapes. Arranging light sources, enhance visual impact and artistic appeal. Use Octane renderer to render high-quality artworks.
- Operation and Interaction
- An interesting picture is formed by combining the characters' body shapes with the food's characteristics. The cartoon characters' desire for food is highlighted. Combining the food that people are familiar with and love can easily trigger the public's emotional resonance. The unique 3D cartoon style, bold use of colors, and vivid images stand out from the crowd of visual content and can quickly attract users' attention.
- Project Duration and Location
- The project started in April 2023 in Beijing and finished in June 2023 in Beijing
- Specifications
- Image size 1800Pixels x 1800Pixels
- Keywords
- character design, food, colorful, illustration, happiness
