Press Release
Silver A' Design Award in Social Design Goes to Maples Workout Educational Storybook by Bruno Oro
Bruno Oro recognized for social design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Maples Workout Educational Storybook by Bruno Oro has been granted the Silver A' Design Award in the Social Design category. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Maples Workout Educational Storybook
Maples Workout is a childrens storybook that makes rehabilitation engaging and approachable. Through the adventures of Maple, a teddy bear, the narrative addresses the challenges young readers face during medical appointments. With vibrant illustrations and relatable characters, the book educates children about the rehabilitation process. By providing a relatable storyline, it aims to reduce anxiety and foster a positive mindset, enhancing children's experiences in healthcare settings while promoting understanding and cooperation during rehabilitation.
About Bruno Oro
Bruno Oro is graduated as Bachelor in Product Design and Post Graduated in Creation and Management of Fashion specializing in Human Behaviour and Product Trends at Univali University in Brazil. He trained under the guidance of acknowledged professors and researchers such as Bauhaus Professor Karl Schawelka. Bruno's projects have been published in many countries: China, Spain, USA, Brazil, Italy, France, Hong kong, and in different medias like magazines, newspapers, websites, and TV shows.
Award Record
Bruno Oro is a winner of 3 A' Design Awards, including this recognition. The awards were granted between the 2013 - 2014 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Social Design Award
The A' Social Design Award is an international design competition recognizing excellence in social design by social impact designers and think-tanks worldwide. It is organized within the A' Design Award & Competition and is open to social designers, social brands, social manufacturers and social design professionals from all countries. Typical entries include community projects, social campaigns, public installations, educational programs, sustainable initiatives and healthcare solutions. The awarded social designs are published at https://designers.org/design-category/social
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/165251
- A' Design Award Page: https://competition.adesignaward.com/165251
- Media Showcase: https://www.designnewsroom.com/!165251
- Laureate Profile: https://designers.org/d/124086
- Further Information from the Laureate: https://www.linkedin.com/in/brunooro/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Maples Workout Educational Storybook
- Function
- Educational Storybook
- Category
- Social Design
- Discipline
- Communication Design
- Industry
- Social Impact
- Colors
- Gray, Dim Gray, Dark Olive Green, Saddle Brown and Black
- Images
- 5
The Recognition
- Laureate
- Bruno Oro
- Country
- Brazil
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #165251
Design Details
- Unique Properties
- Maples Workout was created to show children that rehabilitation can be fun, easing worries about medical appointments. This book follows Maple, the teddy bear, on exciting exercises that make rehab enjoyable. It teaches young readers about the steps in the rehab journey, emphasizing that getting stronger can be a playful adventure. As part of a larger initiative, it highlights user-centered design to improve children’s experiences in healthcare, making visits less daunting and more fun.
- Inspiration
- This project was inspired by the need for relatable resources for children facing frequent medical appointments, particularly those with disabilities like cerebral palsy. I aimed to create an engaging experience to reduce anxiety and make clinical visits more approachable. My background in Industrial Design and research on user experience in healthcare guided the development. Collaborating with healthcare professionals ensured the content was informative and comforting for young readers.
- Research
- This design research focuses on improving children's experiences in healthcare settings, specifically for those with disabilities. The objectives include reducing anxiety during medical visits and educating children about clinical procedures. We employed qualitative methods, using interviews and observations to gather data. Participants included children, parents, and healthcare professionals. The results revealed that relatable resources significantly eased children's fears. Insights showed that engaging designs can foster comfort and understanding, ultimately impacting how healthcare is delivered, enhancing both societal awareness and design practices.
- Challenge
- The creative challenge involved addressing the emotional barriers children face during medical appointments. Overcoming societal misconceptions about disabilities was crucial, as was ensuring that the design resonated with young audiences. Historically, children's resources have been limited, leading to anxiety in clinical settings. External factors like healthcare regulations influenced content accuracy, while advancements in technology allowed for engaging illustrations and interactive elements. Collaborating with medical professionals ensured the project was both informative and supportive, fostering a positive impact on children’s experiences.
- Realization and Technology
- For Maples Workout, the design process involved a blend of storytelling and user-centered design methodologies. We conducted workshops with children and parents to understand their needs and fears related to rehabilitation. Using feedback, we created engaging illustrations and relatable characters that resonate with young readers. Techniques like iterative prototyping were employed to refine the narrative and visuals. The book combines digital tools for illustration with traditional printing methods, ensuring vibrant, child-friendly pages that enhance the reading experience.
- Operation and Interaction
- Maples Workout engages children through a relatable narrative that transforms the experience of rehabilitation into an adventure. Interaction occurs as young readers follow Maple's journey, identifying with the character and his exercises. Key frames include playful exercises that children can relate to, making the concept of rehabilitation more approachable. By presenting medical procedures in a fun context, the book reduces anxiety and promotes understanding. This design performs better by fostering a positive mindset toward rehabilitation, encouraging cooperation and participation in their healing journey.
- Project Duration and Location
- Project developed in Spring 2024 at Iowa State University
- Specifications
- 10 by 8 inches hard book
- Keywords
- Maple, orthotics, childrens healthcare, user experience, medical appointments, disability awareness, storybook, pediatric rehabilitation, emotional support, engaging design
