Jeff Wu Receives the A' Design Award for Vegetable Cooking Oil Packaging in Packaging Design

Jeff Wu recognized for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Vegetable Cooking Oil Packaging by Jeff Wu has been granted the A' Design Award in the Packaging Design category. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Vegetable Cooking Oil Packaging

Vegetable Cooking Oil is a packaging design for edible vegetable oil. The container is a paper box made from low carbon and recyclable materials. The material keeps the oil fresh and helps protect product quality. The box is light and does not break easily, which reduces the load during transport. The square shape allows easy stacking during storage and transport. Green leaves and the product form an infinity symbol on the front. The product name area uses a clear layout so the information is easy to read.

About Jeff Wu

Graduated from the Design Department of Xi'an Academy of Fine Arts With 20 years of professional experience, I have worked as a senior art director at Bates141 (China) and Ogilvy (China) International 4A Company 2007 AGI Japan Design Internship, Packaging works have won the International Packaging Award for 7 consecutive years In 2018, won the German Red Dot Packaging Design Award, and his works are included in the Red Dot Global Design Yearbook Received the Bronze Award for Pentawards Packaging Design in the UK in 2019, with works included in the Pentawards Yearbook Won the Red Dot Design Packaging Award in Germany in 2020, with works included in the Red Dot Global Design Yearbook Won the...

Award Record

This recognition makes Jeff Wu a winner of 2 A' Design Awards. All of the awards belong to the 2024 - 2025 edition of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/165336
A' Design Award Page: https://competition.adesignaward.com/165336
Media Showcase: https://www.designnewsroom.com/!165336
Laureate Profile: https://designers.org/d/323626

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project: Vegetable Cooking Oil Packaging
Function: Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Gainsboro, Light Gray, Silver, Goldenrod and Dark Goldenrod
Images: 5

The Recognition

Laureate: Jeff Wu
Country: China
Recognition: A' Design Award
Edition: 2024 - 2025
Design ID: #165336

Credits

Team: Jeff Wu . Juan ying Zheng and qion Wu

Design Details

Unique Properties: 1. Packaging materials are low-carbon, environmentally friendly and recyclable. 2. New materials perform well in keeping food fresh, ensuring product quality to a greater extent. 3. Lightweight and unbreakable transportation characteristics: The material is light and reduces the transportation burden. 4. Packaging design for easy stacking: The square packaging shape makes it more convenient for storage and transportation. 5. Carton packaging is completely different from traditional oil bottles,
Inspiration: The packaging design is adopted, highlighting the concept of "lightness". The green leaves and products in the picture form an infinity symbol "♾", symbolizing the low-carbon and environmentally friendly concept of the product. The overall design is light and natural, the packaging itself is easy to carry and use, and the material can be recycled well. The product name area adopts a functional design language to make the information easy to identify.
Research: The project adopts the concept of low-carbon and environmental protection, so we started with the selection of packaging materials. Through experiments, we believe that this paper box form is very suitable for the project concept. The new paper box oil material has the following advantages: Low carbon, environmentally friendly and recyclable; Superior preservation effect; Lightweight and non fragile transportation characteristics; Easy to stack packaging design; Through innovative design and materials, our vegetable edible oil packaging not only stands out visually, but also seeks novelty and change in functionality.
Challenge: The biggest challenge of this project is to choose suitable packaging materials and how to embody the concept of low-carbon and environmental protection from a design perspective.
Project Duration and Location: The project started in July 2013, with a design cycle of one month. After completion, the finished product will be launched in September
Specifications: Width 70mm x Depth 70mm x Height 230mm
Keywords: Low carbon and environmentally friendly packaging, vegetable edible oil