Press Release
Fatih Saruhan Is Honored with the Silver A' Design Award for Selftea Automatic Turkish Tea Maker in Home Appliances Design
Fatih Saruhan honored for home appliances design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ Selftea Automatic Turkish Tea Maker by Fatih Saruhan, designed for Hakki Saruhan Ve Ortaklari Yazilim Ve BİlİŞİm Koll. Ştİ, has been granted the Silver A' Design Award in the Home Appliances Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Selftea Automatic Turkish Tea Maker
Selftea is an automatic tea maker designed for brewing Turkish tea. A dual chamber system repeats the traditional double teapot method, with a 2.5 litre water reservoir and a 1.5 litre teapot. A sliding mechanism moves boiling water into the teapot for infusion without manual work. Temperature control and automated steeping cycles manage the brewing time. The water flow can be adjusted to change tea strength. Stainless steel and heat resistant glass are used for durability and safety. The compact body measures 250 by 210 by 363 millimetres.
About Fatih Saruhan
HSVO, originally founded as the Fakir Hausgerate Industrial Design team in 2012, has evolved into an Istanbul-based design studio by 2022. The studio's objective is to create ready-to-produce, sustainable, unique, and impactful designs by merging creativity and functionality to meet client needs. Spanning various sectors, HSVO undertakes a wide range of projects from industrial design to digital product design, incorporating technological advancements to deliver innovative solutions.
Award Record
With this recognition, Fatih Saruhan is a winner of 3 A' Design Awards. The awards were granted between the 2023 - 2024 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Home Appliances Design Award
The A' Home Appliance Design Award is an international competition recognizing good home appliance designs by best appliance designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to home appliance designers, industrial designers, product engineers and appliance brands from all countries. Typical entries include refrigerators, dishwashers, microwaves, washing machines, dryers and ovens. The awarded home appliance designs are published at https://designers.org/design-category/home-appliance
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/165560
- A' Design Award Page: https://competition.adesignaward.com/165560
- Media Showcase: https://www.designnewsroom.com/!165560
- Laureate Profile: https://designers.org/d/353029
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Selftea Automatic Turkish Tea Maker
- Function
- Automatic Turkish Tea Maker
- Category
- Home Appliances Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Furniture & Home
- Colors
- Light Gray, Snow, Silver, Gainsboro and Dark Slate Gray
- Images
- 4
- Client
- Hakki Saruhan Ve Ortaklari Yazilim Ve BİlİŞİm Koll. Ştİ
The Recognition
- Laureate
- Fatih Saruhan
- Country
- Turkiye
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #165560
Credits
- Team
- Latif Mahmudoğlu, Osman Cihan Demirel, Mert Gürsoy, Çağlar Saatli and Tuğçe Oğuztürk
- Image Credits
- Creator (Industrial Designer): Latif Mahmudoğlu
Design Details
- Unique Properties
- The Automatic Turkish Tea Maker replaces the traditional process of brewing tea with total automation. Its sleek and modern design fits perfectly into today's kitchen, while the patent-pending sliding mechanism transfers boiling water to the teapot for perfect infusion without intervention from the user. Control the flow of the water for the desired strength of your tea.
- Inspiration
- The Automatic Turkish Tea Maker is an innovative gadget designed to simplify a lot of the hard work required by the traditional method of brewing with ease and speed. It automates the entire process to give the real Turkish tea without any kind of manual effort.
- Research
- Our process began with field research, user studies, and R&D testing, ensuring a deep understanding of traditional Turkish tea making and user expectations. The design journey was highly iterative, involving numerous sketches, prototypes, and extensive team discussions. Through collaboration and continuous refinement, we transformed insights into a functional, user friendly product that seamlessly integrates tradition with modern automation. This project is a true team effort, shaped by research and innovation.
- Challenge
- The main creative challenge was automating Turkish tea-making while preserving its authenticity. Traditional methods require precise control over steeping time, temperature, and tea water ratio, which are difficult to replicate mechanically. Socially, tea is a cultural ritual, making user acceptance crucial. Externally, technological limitations, material selection, and production feasibility posed challenges. Through rigorous R&D, smart automation, and material innovation, these obstacles were successfully overcome.
- Realization and Technology
- The Automatic Turkish Tea Maker was designed through a user centered approach, focusing on preserving the authenticity of traditional brewing while integrating modern automation. Extensive research on tea making rituals shaped the ergonomics and functionality. The device incorporates high quality stainless steel and heat resistant glass, ensuring durability and safety. Advanced temperature control and infusion techniques were implemented to replicate the precise steeping process of Turkish tea.
- Operation and Interaction
- Using the Automatic Turkish Tea Maker is effortless. Simply add water and tea leaves, press a button, and let the machine handle the rest. It mimics the traditional double teapot method, automatically adjusting heat and steeping time for the perfect brew. The device ensures consistent flavor every time, without the need for manual control. By eliminating guesswork and effort, it makes authentic Turkish tea accessible to everyone, delivering a rich and smooth taste with ease.
- Project Duration and Location
- The project began in 2022 in Istanbul and was completed in January 2025. Following extensive research, prototyping, and user testing, the final design successfully integrates automation with the traditional Turkish tea brewing method. The product is now prepared for mass production and is expected to be introduced to the market soon, offering an innovative and effortless tea-making experience.
- Specifications
- The Automatic Turkish Tea Maker has dimensions of Width: 250 mm x Depth: 210 mm x Height: 363 mm, making it compact yet efficient for both home and professional use. It features a dual-chamber system to replicate the traditional brewing method, with a 2.5L water reservoir and a 1.5L teapot capacity. The device operates at 1500W power, utilizing precise temperature control and automated steeping cycles to ensure the perfect Turkish tea experience every time.
- Keywords
- Turkish Tea Maker, Tea Maker, Automatic, Home appliances, Tea, Kitchen appliances
