Press Release
Lets Art Hong Kong Limited Receives the Silver A' Design Award for DH Seasons in Bloom Enamel Badge in Cultural Heritage and Culture Industry Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Lets Art Hong Kong Limited of Lets Art for cultural heritage and culture industry design
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Cultural Heritage and Culture Industry Design category for DH Seasons in Bloom Enamel Badge by Lets Art Hong Kong Limited of Lets Art, designed for Donghu Group. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About DH Seasons in Bloom Enamel Badge
The limited edition enamel badge series by the Lets Art team seamlessly blends artistic expression with practicality, creating a unique collectible experience. Each piece showcases masterful enamel craftsmanship, drawing inspiration from the ever changing beauty of the four seasons, capturing the vibrancy of spring, the warmth of summer, the richness of autumn, and the serenity of winter. Together, they paint a dynamic picture of nature's cycle, making every season shine and preserving cherished memories.
About Lets Art Hong Kong Limited
About Let's Art Established in 2013, Let's Art is a brand strategy and design consultancy specializing in brand creation, renewal, and management. With a Hong Kong branch launched in 2023, the company serves global clients across hospitality, real estate, and commercial sectors. Let's Art delivers integrated branding solutions, combining strategic insight with visual expertise to shape compelling brand identities. From concept development to market execution, the team ensures consistency and impact across all touchpoints, supporting businesses in building distinctive and enduring brand experiences.
About Lets Art
Let's Art is a creative agency specializing in brand creation, renewal, and management. Established in 2013, we offer tailored design solutions for global clients, with expertise in strategic branding and visual communication.
Award Record
With this recognition, Lets Art Hong Kong Limited of Lets Art is a winner of 1 A' Design Award.
About the A' Cultural Heritage and Culture Industry Design Award
The A' Cultural Heritage Design Award is an international design competition recognizing good designs that preserve, protect, and promote cultural heritage. The competition is organized within the A' Design Award & Competition and is open to cultural heritage designers, culture industry professionals, cultural heritage specialists and museum designers from all countries. Entries typically include cultural heritage projects, cultural conversation, preservation and restoration and protection projects. Awarded cultural heritage designs are published at https://designers.org/design-category/cultural-heritage
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/165628
- A' Design Award Page: https://competition.adesignaward.com/165628
- Media Showcase: https://www.designnewsroom.com/!165628
- Laureate Profile: https://designers.org/d/355517
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- DH Seasons in Bloom Enamel Badge
- Function
- Enamel Badge
- Category
- Cultural Heritage and Culture Industry Design
- Discipline
- Communication Design
- Industry
- Arts and Social Impact
- Colors
- Light Sea Green, Black, Dark Slate Gray and Dark Cyan
- Images
- 5
- Client
- Donghu Group
The Recognition
- Laureate
- Lets Art Hong Kong Limited
- Country
- Hong Kong (China)
- Brand
- Lets Art
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #165628
Credits
- Image Credits
- LETS ART HONG KONG LIMITED
Design Details
- Unique Properties
- The limited edition enamel series of badges designed and created by the Lets Art team cleverly combines art and practicality to bring a unique commemorative experience. Each badge uses exquisite enamel craftsmanship and is inspired by the beauty of the four seasons: the vitality of spring, the warmth of summer, the abundance of autumn, or the tranquility of winter, forming a flowing picture of the four seasons. These badges make every season shine in life, become a witness to precious memories
- Inspiration
- The design inspiration comes from modern people's love for exquisite life and beautiful things. Lets Art has created a limited edition enamel series badge with the theme of four seasons. It is not only a tribute to the beauty of nature, but also a tribute to the love of life.
- Research
- To celebrate the group’s 40th anniversary, we conducted in-depth research through surveys and discussions to understand audience preferences. Moving beyond conventional corporate gifts, we created a unique enamel badge collection inspired by the four seasons, symbolizing vitality, change, and continuity. Inspired by the global trend of exchanging pins at major events to foster connection and belonging, the design enhances identity and emotional resonance. More than a keepsake, it strengthens engagement, serving as an elegant accessory that enhances brand culture at key events.
- Challenge
- The most challenging aspect of this design project was the intricate coloring process, with each enamel badge requiring up to 6-9 spot colors in very small areas. With a total of over 40 color variations across the five badges, achieving the desired precision was technically demanding. To overcome this, we conducted numerous technical samples and iterations, refining the process and enhancing quality control. Ultimately, we successfully produced and delivered tens of thousands of sets on time for the group's 40th-anniversary event.
- Realization and Technology
- This Four Seasons badge collection is crafted from alloy and meticulously colored with enamel. Some badges feature up to eight custom colors, with exceptionally fine coloring areas that demand the highest level of precision. This intricate craftsmanship highlights both the artistry and dedication behind each piece.
- Operation and Interaction
- The limited edition enamel badge can be worn on suits, formal attire, or accessories, serving as an elegant seasonal accent or a distinctive symbol for major events. As part of the group's culture, it is more than just a keepsake, it represents daily interactions, carries the brand's story, and connects employees and guests, commemorating meaningful moments together.
- Project Duration and Location
- This 40th anniversary cultural and creative project began in April 2024 in Shanghai, China. It was first unveiled at the 10th Donghu Food Festival on August 30, 2024, and officially launched to the public on October 28, 2024.
- Specifications
- Main Badge Dimensions: 38 × 38 × 2 mm Four Seasons Badge (Each): 33 × 33 × 2 mm Craftsmanship: Alloy Material + Enamel Coloring
- Keywords
- Seasons In Bloom, The Charm Of The Four Seasons, Enamel, badge
