Press Release
Mua Yik Tea Receives the A' Design Award for Mua Yik Hand-Picked Series Tea Bag Packaging in Packaging Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Mua Yik Tea for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for Mua Yik Hand-Picked Series Tea Bag Packaging by Mua Yik Tea. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Mua Yik Hand-Picked Series Tea Bag Packaging
Mua Yik Hand-Picked Series is a gift box packaging for hand-picked high mountain tea bags. The box measures 225 by 125 by 75 millimetres and holds 20 tea bags. A waist cover presents each tea item, so the contents can be chosen with ease. Each icon on the box is made in a tear-open format, which turns the opening of the box into a calm ritual. Abstract brushstrokes and colours recall the mountains and forests where the tea grows. The box is printed with soy ink on recycled paper, and plastic wrapping is kept to a minimum.
Award Record
This recognition makes Mua Yik Tea a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/165641
- A' Design Award Page: https://competition.adesignaward.com/165641
- Media Showcase: https://www.designnewsroom.com/!165641
- Laureate Profile: https://designers.org/d/360966
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mua Yik Hand-Picked Series Tea Bag Packaging
- Function
- Tea Bag Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Light Coral, Tomato, Dark Salmon and Light Gray
- Images
- 5
The Recognition
- Laureate
- Mua Yik Tea
- Country
- Taiwan (China)
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #165641
Credits
- Team
- Mua Yik Tea and Mingisland
Design Details
- Unique Properties
- With tea energy as the theme, the abstract brushstrokes and colors are integrated into the pattern to reflect the nourishment of the mountains and forests in each tea product. From a leaf to a cup of tea, the essence of tea and the earth is maintained in both the logo design and the packaging design. The design of the box is based on a light and elegant vision, representing the anticipation and healing feeling before receiving the gift box and enjoying the tea.
- Inspiration
- Hand-picked tea bags are combined with gift boxes to let tasters experience the craftsmanship and convey the message that each tea product records the complete cycle of goodness from tea growing, harvesting to packaging design and caring the earth. Hand-picked high mountain tea with no added flavors, combined with energy and flavor, is designed to add a sense of healing to the tea-drinking atmosphere. Hand-picked tea gift box is the beginning of a healing energy for everyone who receives it.
- Research
- The research behind this design was a qualitative study aimed at understanding user interaction with sustainable packaging. The objective was to explore how packaging could enhance user experience while being eco-friendly. The methodology included interviews, surveys, and prototype testing. Data collection was through user feedback, observational studies, and prototype testing. Participants included 15 eco-conscious consumers. The results showed high satisfaction with interactive and sustainable packaging, leading to better engagement.
- Challenge
- The creative challenge in this project was designing an interactive, sustainable tea bag gift box that balances user engagement with eco-friendly materials. Overcoming obstacles like sourcing biodegradable materials without compromising durability was a key issue.
- Realization and Technology
- Presented in a gift box with 20 tea bags inside. The design of the box is elegant and elegant, with the waist cover presenting each tea item, making it easy for users to choose their favorite items. Each icon on the box is designed in a tear-open format, allowing users to enjoy the healthy ritual of opening the gift. The printing of the gift box is planned to use environmentally friendly soy ink, and the paper is mainly made of environmentally friendly recycled paper. We minimize the use of plastic wrapping materials in the package delivery process. This is in line with the SDGs, the concept of sustainable management.
- Operation and Interaction
- This tea bag gift box operates by allowing the user to tear open the outer packaging for an interactive experience. The box transforms from a sealed container to a revealed set of tea bags. Key frames include opening the box, revealing the contents, and using the tea bags. It delivers better results by using eco-friendly materials, enhancing sustainability, and offering an enjoyable unboxing experience, which makes it more engaging and appealing to environmentally-conscious consumers.
- Project Duration and Location
- The project started in May 2024 in Taiwan and finished in October 2024 in Taiwan. Plan to launch in 2025.
- Specifications
- 225mm x 125mm x 75mm
- Keywords
- Beverages Packaging, muayiktea, whole-leaf, teabag, natural
