Press Release
Good Place and Maf Is Honored with the Silver A' Design Award for Goldwin Headquarters Office Interiors in Interior Space and Exhibition Design
Good Place and Maf honored for interior space and exhibition design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2025 /DesignNewswire/ Goldwin Headquarters Office Interiors by Good Place and Maf has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Goldwin Headquarters Office Interiors
The headquarters relocation project of Goldwin, a company that develops global brands such as The North Face, has yielded a unified office space of 6,000 square meters. This new space serves as a platform for communication and as a base for the Goldwin's global outreach. In line with the company's commitment to authenticity, only natural materials have been used for all finishing materials. The design concept envisions a harmonious integration of the six floors into a unified entity, akin to a single tree, creating an organic spatial composition with distinct expressions on each floor.
About Good Place and Maf
At GOOD PLACE, a unique design method called "Scene Design" is utilized. This approach entails the conceptualization and user experience of a space, which is then defined as a "scene." By aligning our practice with the business activities of our clients and envisioning the future users of the spaces we design, we implement a design approach that proposes specific spaces as solutions. We believe that by designing like this, more and better space gets created in the world.
Award Record
With this recognition, Good Place and Maf is a winner of 2 A' Design Awards. The awards were granted between the 2020 - 2021 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/165662
- A' Design Award Page: https://competition.adesignaward.com/165662
- Media Showcase: https://www.designnewsroom.com/!165662
- Laureate Profile: https://designers.org/d/298344
- Further Information from the Laureate: https://bit.ly/4aRTF2z
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Goldwin Headquarters Office Interiors
- Function
- Office Interiors
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dim Gray, Gray, Dark Slate Gray, Dark Gray and Black
- Images
- 5
The Recognition
- Laureate
- Good Place and Maf
- Country
- Japan
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #165662
Credits
- Team
- Saori Takata(GOOD PLACE), Ryota Unno(GOOD PLACE), Toshiya Maekawa(Maf), Yosuke Kunii(GOOD PLACE) and Haruna Kageyama(GOOD PLACE)
- Image Credits
- Photographer: Keiko Chiba (Nacasa & Partners)
Design Details
- Unique Properties
- This project incorporates traditional Japanese techniques, such as plastering, mud walls and borrowed scenery, and uses natural materials for all finishing materials. This approach reflects a sincere commitment to authenticity. The use of plastering for floor and furniture finishes demonstrates a respect for craftsmanship. Additionally, the integration of the interior with the outdoors creates a sense of openness and harmony with the surrounding environment.
- Inspiration
- Goldwin's design incorporates 3 brand concepts: "Life with Nature," "Do More with Less," and "Dedication to Detail." These concepts encourage a sense of unity with nature and the development of shared values, promote new ideas born from minimalism, and emphasize uncompromising attention to materials and details, respectively. Based on these ideas, the design imagines a "strongly growing tree" throughout 6 floors, changing the spatial composition on each floor to create a creative space.
- Research
- Through site visits to client stores and labs, we gained insight into the brand's philosophy by observing the production process. Field research was conducted on the surrounding environment and the movement of passersby, considering the view of the office from Aoyama Street as a tool for brand communication. Additionally, 3D rendering tools were employed to present images to the client, facilitating discussions to ensure there was no discrepancy.
- Challenge
- The primary challenge was in utilizing these non-uniform natural materials effectively. Through a detailed examination of the touch, shape, and texture of the materials, we ensured that the final product met the highest standards of fit and warmth. We meticulously arranged the veneer, cut from the same tree in the order it was harvested, to ensure a cohesive piece. Another challenge was creating a cohesive look while reusing over 80% of the furniture collected from various offices.
- Realization and Technology
- The entrance features a textured rammed earth finish layered horizontally and irregularly shaped natural stones that express a vibrant and powerful sense of life, contrasting with the linear ceiling lighting and stone materials. Some floors feature abundant wood to promote comfort, while others showcase a minimalist design with exposed base materials like LGS, resulting in a diverse office environment.
- Operation and Interaction
- The office has been designed to incorporate features specialized for the use of each floor, with the aim of accommodating the diverse tasks of employees. The press room and coworking space are located adjacent to each other to facilitate seamless and lively communication. The upper floors feature a minimalist interior design and highly adaptable furnishings, fostering an environment conducive to creative discussions.
- Project Duration and Location
- The project started in March 2023 and finished in May 2024 in Tokyo, Japan
- Specifications
- 41500mm×55400mm×21185mm
- Keywords
- Office, Office Interior, Workplace, Workspace, OfficeDesign
