Press Release
Silver A' Design Award in Meta, Strategic and Service Design Goes to Urbaner Customer Experience Website Packaging by Deeeep Creative Lab
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Deeeep Creative Lab for meta, strategic and service design
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Meta, Strategic and Service Design category for Urbaner Customer Experience Website Packaging by Deeeep Creative Lab. The result belongs to the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Urbaner Customer Experience Website Packaging
Urbaner is a brand and service strategy for a beard grooming product created for the Japanese market. The strategy covers product planning, a responsive one-page website, packaging and an online community. The trimmer uses a motor and high-carbon steel blades made in Japan, and its compact form allows beard adjustment at any time. The packaging combines varied typography with a simple inner box that explains product use. Urbaner presents grooming as a way to express personal style, and the website guides visitors from first interest to purchase.
About Deeeep Creative Lab
Deeeep Creative Lab is a brand strategy and design agency that focuses on uncovering the true, often hidden needs of consumers. By listening deeply and applying empathetic thinking, the team develops communication strategies and creative solutions that forge strong emotional connections between brands and their audiences. Specializing in branding, graphic design, packaging, and web design, Deeeep transforms complex ideas into accessible, impactful stories. Acting as a bridge between brand and consumer, Deeeep ensures every design speaks with clarity, authenticity, and purpose—making them a vital partner in building meaningful brand experiences.
Award Record
This recognition makes Deeeep Creative Lab a winner of 1 A' Design Award.
About the A' Meta, Strategic and Service Design Award
The A' Service Design Award is an international design competition recognizing excellence in service designs by consultancy companies and brands worldwide. It is organized within the A' Design Award & Competition and is open to service designers, strategic design consultants, business designers and UX/UI designers from all countries. Typical entries include design strategy, design management, service design, franchising design, strategic design and service blueprints. The awarded service designs are published at https://designers.org/design-category/service
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/165666
- A' Design Award Page: https://competition.adesignaward.com/165666
- Media Showcase: https://www.designnewsroom.com/!165666
- Laureate Profile: https://designers.org/d/360129
- Further Information from the Laureate: https://shorturl.at/xIPlS
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Urbaner Customer Experience Website Packaging
- Function
- Customer Experience Website Packaging
- Category
- Meta, Strategic and Service Design
- Discipline
- Service Design
- Industry
- Business and Design Industry
- Colors
- Silver, Goldenrod, Black, Tomato and Dark Gray
- Images
- 5
The Recognition
- Laureate
- Deeeep Creative Lab
- Country
- Taiwan (China)
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #165666
Credits
- Image Credits
- Deeeep Creative LAB,URBANER,2024
Design Details
- Unique Properties
- The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
- Inspiration
- Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
- Research
- Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation. •User Experience Focuses on visual design for user touch points, engaging the target audience through the website. •Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic. •Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
- Challenge
- A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
- Realization and Technology
- 1.User-Focused Trimmer Design for the Japanese Market. Japanese beard types and grooming habits. Using motor and high-carbon steel blades from Japan. The compact design allows for easy beard adjustment anytime, anywhere. 2.Responsive Web Development for Engaging User Experiences. Focus on a one-page layout for brand communication and product feature display. The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience. 3.Thoughtfully Designed Packaging for a Memorable First Impression. Focuses on packaging structure, visual style, production conditions, and material selection.
- Operation and Interaction
- URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion. For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability. The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
- Project Duration and Location
- This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
- Specifications
- CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
- Keywords
- Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
