Press Release
Bronze A' Design Award in Packaging Design Goes to Grandpa Gui Tea Packaging by Jinxin Liu
Jinxin Liu recognized for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ Grandpa Gui Tea Packaging by Jinxin Liu, designed for Grandpa Gui, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Grandpa Gui Tea Packaging
Grandpa Gui is a tea packaging design created for a herbal tea brand. The packaging is made of matte special paper, printed with Pantone colors and finished with embossing. Illustrations of the herbs and flowers contained in the tea are shown on the surface. A light color palette reflects the light character of the product. The structure improves the traditional airplane box and is combined with a traditional Chinese winding form. The winding method keeps production costs low and gives the package a distinct appearance.
About Jinxin Liu
Liu Jinxin is a seasoned graphic designer and co-founder of a design firm, with over ten years of experience in the industry. Specializing in graphic design and packaging, his work has been recognized with multiple international awards, including the iF Design Award, Pentawards, DESIGN 360, Golden Pin Design Award, and Hiiibrand. Through his creative practice, Liu Jinxin contributes to shaping brand identities and enhancing visual communication across various sectors. His expertise and award-winning portfolio position him as an influential figure in contemporary design, bridging commercial success with critical recognition in the field.
Award Record
Jinxin Liu is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/166449
- A' Design Award Page: https://competition.adesignaward.com/166449
- Media Showcase: https://www.designnewsroom.com/!166449
- Laureate Profile: https://designers.org/d/362383
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Grandpa Gui Tea Packaging
- Function
- Tea Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Silver, Light Gray, Tan and Dark Gray
- Images
- 5
- Client
- Grandpa Gui
The Recognition
- Laureate
- Jinxin Liu
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #166449
Credits
- Image Credits
- Photographer Simin Wang, Jinxin Liu
Design Details
- Unique Properties
- This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
- Inspiration
- This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
- Research
- This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
- Challenge
- The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
- Realization and Technology
- The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
- Operation and Interaction
- This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
- Project Duration and Location
- The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
- Specifications
- Width 270 mm x Depth 100 mm x Height 95 mm
- Keywords
- Packaging, Tea, Chinese Culture, Women, Herbs
