Press Release
Shenzhen Setinya Packaging Co., Ltd. Receives the A' Design Award for Cacao Odyssey Packaging Box in Packaging Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Shenzhen Setinya Packaging Co., Ltd. for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ Cacao Odyssey Packaging Box by Shenzhen Setinya Packaging Co., Ltd. has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Cacao Odyssey Packaging Box
Cacao Odyssey is a packaging box series for dark chocolate bars. Four boxes present four themes: Origin, Spread, Globalization and Sustainability. Each theme is matched to a flavor: classic, sea salt, berry and mint. Cultural motifs from different regions and eras, such as Aztec hieroglyphs and European mosaics, illustrate the story of cacao. The vertical box measures 100 by 100 by 148 millimeters and holds the bars upright for easy access and clear display. Recycled paper with non-toxic inks and coatings is used.
About Shenzhen Setinya Packaging Co., Ltd.
Shenzhen Setinya Packaging Co., Ltd. focuses on high-end packaging design, production, and sales, serving industries such as food, cosmetics, perfume, and jewelry. The company's reach extends to over 40 countries, with more than 3,500 clients. With 200 employees and advanced equipment, the company produces approximately 150,000 units daily, and has maintained a product quality rate of 99.8% over the past three years. Setinya has obtained certifications including BSCI, FSC, and ISO. Moving forward, the company will be driven by digitalization and AI to continuously create value for its customers.
Award Record
This recognition makes Shenzhen Setinya Packaging Co., Ltd. a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/166876
- A' Design Award Page: https://competition.adesignaward.com/166876
- Media Showcase: https://www.designnewsroom.com/!166876
- Laureate Profile: https://designers.org/d/362972
- Further Information from the Laureate: https://www.giftboxesfactory.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Cacao Odyssey Packaging Box
- Function
- Packaging Box
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Silver, Indian Red, Slate Blue, Dark Gray and Cornflower Blue
- Images
- 5
The Recognition
- Laureate
- Shenzhen Setinya Packaging Co., Ltd.
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #166876
Credits
- Team
- Ting Lv, Jisong Liu, Changjiang Zeng
Design Details
- Unique Properties
- The packaging for this chocolate series focuses on the concept of Cacao Odyssey, reflecting the richness and evolution of the cacao culture through four themes: Origin (Classic Dark Chocolate), Spread (Sea Salt Dark Chocolate), Globalization (Berry Dark Chocolate), and Sustainability (Mint Dark Chocolate). By employing a narrative approach and integrating cultural elements from various regions and eras, it visually presents the journey of cacao, offering consumers a unique cultural experience.
- Inspiration
- Each theme reflects its unique cultural background and flavor profile. The Origin theme connects the primal flavor of Classic Dark Chocolate to the ancient mystique of South American Aztec civilization. The Spread theme harmonizes refined European artistry with the rich, complex flavor of Sea Salt Dark Chocolate. The Globalization theme uses bold color contrasts to reflect the fruity vibrancy of Berry Dark Chocolate. The Sustainability theme features green to complement the cool mint flavor.
- Research
- The packaging design centers on cacao beans as its core motifs, and seamlessly integrates distinctive cultural elements from different eras and regions. For instance, the Origin theme features Aztec hieroglyphs and botanical motifs like cacao trees, while the Spread theme reflects the classic elegance of European mosaics. These designs create a compelling visual narrative, guiding consumers through a journey through time to explore the rich evolution of cacao culture.
- Challenge
- A key challenge was integrating rich cultural connotations to the packaging without compromising its aesthetic appeal and practicality, aiming to create a deeper connection and interaction between the product and consumers. With four distinct themes, the packaging enhances its cultural depth by visually communicating cacao culture. Moreover, the vertical box design, both compact and exquisite, not only enhances how the product is displayed but also boosts user interaction.
- Realization and Technology
- Made from eco-friendly recycled paper, including recycled ultra white paper (176g for the outer packaging and 352g for the inner packaging) and 1200g recycled paperboard, this design exemplifies a circular approach to resource use, helping minimize environmental impact. Even the inks and coatings used are non toxic and harmless, ensuring both safety and environmental friendliness throughout the entire lifecycle.
- Operation and Interaction
- The packaging features a vertical box design, with chocolate bars standing upright inside. This form not only enhances accessibility but also creates an elegant, effective display. Each box is crafted to be compact and exquisite, making it perfect as both decoration and a thoughtful gift. This design adds value to the product and enhances the consumer experience, encouraging interaction and engagement.
- Project Duration and Location
- This design and development of this project started at Shenzhen Setinya Packaging Co., Ltd. in June 2024. It was introduced to the Chinese market in November 2024.
- Specifications
- product dimensions, 100 mm x 100 mm x 148mm
- Keywords
- Chocolate packaging, Cacao culture, Four themed boxes, Narrative design, Recycled paper
