Press Release
Kakao AI Campus Brand Design by LMNT Company Wins the Golden A' Design Award in Graphics, Illustration and Visual Communication Design
LMNT Company of Lmntcompany honored for graphics, illustration and visual communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Kakao AI Campus Brand Design by LMNT Company of Lmntcompany has been granted the Golden A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Kakao AI Campus Brand Design
Kakao AI Campus is a brand identity design created for a learning space devoted to artificial intelligence. The campus is open to company staff, local communities, civic groups and people with limited digital access, and it supports the training of AI talent. The brand system includes more than 50 icons, key visuals, illustrations, signage and morphing motion graphics built around the theme of the boundless potential of individuals. A design for all approach improves visibility and guides movement inside and outside the space.
About LMNT Company
We are looking for brands with inspiring messages to make our community better than before. We study the structure of knowledge on brands, i.e., their history, messages, identity, vision as well as their ethics. What we sought throughout the brands are significant elements. We believe the power of these elements well enable citizens to become more aware, intelligent and prepared, not to be deceived by companies or capital. We strive to help people to escape the cave of misleading perception. lmnt company focuses on the basic elements of a brand, enabling it to discover an essential way to evolve and to effectively engage with consumers.
About Lmntcompany
lmntcompany® is a semiotic branding partner based in seoul. our vision is to be the most fascinating business humanist. we innovate brand elements to spread the ideas inspiring all experience the signification well-being.
Award Record
LMNT Company of Lmntcompany is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/167330
- A' Design Award Page: https://competition.adesignaward.com/167330
- Media Showcase: https://www.designnewsroom.com/!167330
- Laureate Profile: https://designers.org/d/361317
- Further Information from the Laureate: https://buly.kr/7QLh0el
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Kakao AI Campus Brand Design
- Function
- Brand Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Midnight Blue, Sea Green, Purple, Dark Green and Forest Green
- Images
- 5
The Recognition
- Laureate
- LMNT Company
- Country
- Republic of Korea
- Brand
- Lmntcompany
- Recognition
- Golden A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #167330
Credits
- Team
- Choe Jangsoon, Noh Jihoon, Han Hyungmin, Hwang Euiseong, Na Hyunjoo, Kim Joeun, Ghimb Yerim, Choi Sangcheol, Kim Sehyeon and Hong Sungmin
- Image Credits
- ©2024. LMNT all rights reserved.
Design Details
- Unique Properties
- Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community. Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles. A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs. By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding.
- Inspiration
- Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics. These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals. Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach.
- Research
- Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training. The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all. The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community. This innovative approach is expected to set a new benchmark in the industry.
- Challenge
- As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit. This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea. A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively.
- Realization and Technology
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop
- Operation and Interaction
- A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented. This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space. The Design as Media approach allows employees and the public to discover new facets of the organization.
- Project Duration and Location
- Seoul, Republic of Korea
- Specifications
- We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms. Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals". The experience design reflects insights from our customer journey analysis. We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines.
- Keywords
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
