Press Release
Alice Zong Receives the Bronze A' Design Award for Serpent Of Dreams Branding Design in Graphics, Illustration and Visual Communication Design
Alice Zong recognized for graphics, illustration and visual communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ Serpent Of Dreams Branding Design by Alice Zong, designed for Alice Zong Design, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The result belongs to the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Serpent Of Dreams Branding Design
The Serpent of Dreams is a visual branding project inspired by the Year of the Snake, symbolizing transformation and wisdom. It blends traditional motifs with modern design through serpentine forms, detailed patterns, and a rich color palette. The project stands out for its geometric balance, innovative textures, and cultural resonance, creating a harmonious blend of heritage and contemporary aesthetics that is both visually striking and universally relatable.
About Alice Zong
Alice Zong is an award-winning visual/Graphic designer based in California and now the Senior Editorial Productional Design Lead at Apple Inc. Passionate about design, present and support creative concepts. Proficient with Adobe Creative Creative Suite. Worked in a very systematic and diligent manner, Alice is dedicated to developing designs and branding with a conviction to quality.
Award Record
This recognition makes Alice Zong a winner of 5 A' Design Awards. The awards span the editions from 2018 - 2019 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/167614
- A' Design Award Page: https://competition.adesignaward.com/167614
- Media Showcase: https://www.designnewsroom.com/!167614
- Laureate Profile: https://designers.org/d/224706
- Further Information from the Laureate: https://www.alicezong.com/serpent
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Serpent Of Dreams Branding Design
- Function
- Branding Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Brown, Silver, Saddle Brown, Dark Slate Gray and Dim Gray
- Images
- 5
- Client
- Alice Zong Design
The Recognition
- Laureate
- Alice Zong
- Country
- United States of America
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #167614
Credits
- Image Credits
- Alice Zong
Design Details
- Unique Properties
- The Serpent Of Dreams is a visual branding project inspired by the Year of the Snake, blending traditional symbolism with contemporary design. It features elegant serpentine forms, intricate patterns, and a rich color palette to evoke themes of transformation and wisdom. The design’s dynamic compositions, geometric harmony, and innovative textures create a visually striking and culturally resonant identity, setting it apart with a balance of tradition and modernity.
- Inspiration
- Inspired by the cultural significance of the Year of the Snake, symbolizing wisdom, transformation, and renewal, this project draws deeply from the designer’s Chinese heritage. The logo, featuring the designer’s father’s hand drawn Chinese calligraphy, connects tradition with modernity. Influenced by traditional art, mythology, and the graceful movement of serpents, extensive research into serpentine motifs and dynamic geometry shaped the visual language, blending cultural symbolism with contemporary design.
- Research
- The research for Serpent Of Dreams focused on cultural symbolism and design innovation. The objective was to explore the serpent’s representation in mythology and its connection to transformation and wisdom. Using qualitative methods, the study analyzed traditional art, cultural motifs, and modern aesthetics. Tools included historical archives, design software, and audience feedback. Results revealed the serpent’s universal appeal, inspiring a design that bridges tradition and contemporary branding.
- Challenge
- The biggest challenge of this project was balancing cultural authenticity with modern design innovation. Internally, it required extensive research to respect the historical symbolism of the serpent across cultures. Socially, it was crucial to create a design that resonated universally while avoiding cultural misrepresentation. Externally, scalability and precision posed challenges, overcome through advanced digital tools and iterative prototyping to achieve a versatile and impactful result.
- Realization and Technology
- Serpent Of Dreams was created using a combination of vector based software for precision and digital illustration tools for intricate patterns and textures. The design employed advanced layering techniques to achieve depth and fluidity, with a focus on geometric balance and organic forms. Extensive prototyping ensured scalability and adaptability across mediums, from digital platforms to print applications, highlighting its versatility and attention to detail.
- Operation and Interaction
- This project seamlessly integrates across digital and physical mediums, blending the designer’s Chinese cultural heritage with modern design. The modular design, anchored by the logo featuring the designer’s father’s hand-drawn Chinese calligraphy, adapts easily for animations, print, and interactive platforms. Dynamic serpentine forms flow gracefully in motion graphics, creating an engaging visual narrative, while the scalable layered design ensures precision, clarity, and impact across formats.
- Project Duration and Location
- The Serpent Of Dreams project was developed over the course of 2024, with creative research and initial concepts originating in China and the final design execution and refinement completed in California. The project features the designer’s father’s hand drawn Chinese calligraphy, adding authenticity and cultural depth. This cross cultural approach enriched the project’s visual and symbolic impact, blending traditional inspirations with contemporary design practices.
- Specifications
- 3600 x 3600px 1800 x 1800px
- Keywords
- Year of the Snake, Visual Branding, Cultural Symbolism, Modern Design, Transformation, Wisdom, Mythology-Inspired, Dynamic Patterns, Geometric Harmony
