Press Release
Valeriia Ilicheva and Antoine Questel Is Honored with the Golden A' Design Award for Electraline Modular Charging Station Infrastructure in Street Furniture Design
Valeriia Ilicheva and Antoine Questel of Electra honored for street furniture design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Street Furniture Design category for Electraline Modular Charging Station Infrastructure by Valeriia Ilicheva and Antoine Questel of Electra. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding Electraline Modular Charging Station Infrastructure
Electraline is a modular urban furniture solution that redefines EV charging hubs by integrating functionality, aesthetics, and adaptability. Its fluid, scalable design allows seamless expansion from compact installations to large hubs while maintaining a cohesive visual identity. Featuring responsibly sourced wood, sleek aluminum, and integrated LED panels, it enhances user experience with real-time information and intuitive interaction. The optional solar-equipped canopy further expands energy efficiency, making it a future-proof and sustainable public infrastructure solution.
About Valeriia Ilicheva and Antoine Questel
Valeriia Ilicheva and Antoine Questel are central figures in the design and strategy of Electra’s next-generation EV charging stations. Valeriia Ilicheva, EV Station Designer at Electra, brings a multidisciplinary background in architecture, urban planning, and design, with advanced degrees from Sorbonne Université and the École nationale supérieure d’Architecture de Strasbourg. With nearly four years at Electra, she leads the conception of rapid charging hubs across Europe, ensuring that each project balances feasibility, aesthetics, and user experience.
About Electra
Electra is a French operator specializing in the design, construction, and operation of high-power electric vehicle charging stations in urban, peri-urban, and major transit corridors. Currently overseeing more than 400 stations across France and Europe.
Award Record
With this recognition, Valeriia Ilicheva and Antoine Questel of Electra is a winner of 1 A' Design Award.
About the A' Street and City Furniture Design Award
The A' Street Furniture Design Award is an international design competition recognizing good street furniture designs by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to street furniture designers, industrial design studios, street furniture brands and street furniture manufacturers from all countries. Entries typically include benches, bollards, bus shelters, bicycle racks, litter bins and planters. Awarded street furniture designs are published at https://designers.org/design-category/street-furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/167728
- A' Design Award Page: https://competition.adesignaward.com/167728
- Media Showcase: https://www.designnewsroom.com/!167728
- Laureate Profile: https://designers.org/d/357534
- Further Information from the Laureate: https://bit.ly/42CWfFW
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Electraline Modular Charging Station Infrastructure
- Function
- Modular Charging Station Infrastructure
- Category
- Street Furniture Design
- Discipline
- Industrial Design
- Industry
- Architecture and Social Impact
- Colors
- Rosy Brown, Dark Gray, Dark Olive Green, Gray and White Smoke
- Images
- 5
The Recognition
- Laureate
- Valeriia Ilicheva and Antoine Questel
- Country
- France
- Brand
- Electra
- Recognition
- Golden A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #167728
Credits
- Team
- Valeriia Ilicheva, Antoine Questel, Chloé Auriol
- Image Credits
- All rights belong to the Electra company.
Design Details
- Unique Properties
- Electraline is a holistic, all in one EV charging solution. Its modularity enables adaptation to diverse locations and future needs. Starting with a sleek base station, it scales to larger setups with solar canopies. Warm, ecofriendly materials like wood ensure harmony with surroundings, while LED screens provide vital info and visibility. Electraline connects people and technology through thoughtful, sustainable design.
- Inspiration
- Electraline embodies a user first approach, addressing the needs of EV drivers with simplicity and elegance. Inspired by Electra’s values - approachability, simplicity, and sustainability - it combines cutting edge design with functionality. The concept centers on creating a charging station that is as inviting as it is efficient, ensuring a seamless integration of form, function, and user experience. Its modular design, built with respectful and sustainable materials, reflects our commitment to redefining public infrastructure.
- Research
- The concept for ElectraLine was developed using a comprehensive framework that integrates user insights, sustainable design principles, and innovative technology. Through extensive research and workshops, we identified the need for an adaptable and approachable charging solution. The design merges functionality with aesthetics, ensuring that the stations not only meet technical requirements but also foster a positive user experience.
- Challenge
- The primary challenge was balancing modularity with recognizability. Designing a system that could evolve from a basic setup to an advanced station with a solar-integrated canopy required careful consideration of aesthetics, cost, and scalability. The use of respectful materials, such as wood and energy-efficient components, reflects our commitment to sustainable design without compromising on visual impact or functionality.
- Realization and Technology
- ElectraLine is designed with sustainability and practicality in mind. Using warm, ecological materials such as responsibly sourced wood and durable metals, the structure prioritizes both aesthetics and environmental responsibility. The modular system ensures easy assembly and scalability, while the optional canopy integrates solar panels to harness renewable energy. Every detail, from integrated speakers to energy-efficient LED displays, has been thoughtfully developed to enhance user experience and sustainability.
- Operation and Interaction
- ElectraLine simplifies the charging experience at every step. Users are guided by LED displays offering real-time information on availability, pricing, and charging progress. Comfortable seating and shaded areas invite users to relax while their vehicle charges. With a modular concept, the station can adapt to changing needs, including the addition of a canopy with solar panels. This ensures not only an energy-efficient infrastructure but also a forward-thinking approach to design that grows with its users.
- Project Duration and Location
- The project began in February 2024 in Paris, with design completion by June 2024. The first prototype was publicly unveiled at the Paris Motor Show in October 2024, generating significant interest. Deployment across Europe starts in February 2025, with initial installations in France, Belgium, Italy, and Spain.
- Specifications
- - Base Module Dimensions (2 chargers): Width 14,080 mm x Depth 720 mm x Height 3,840 mm Component Breakdown: - Left/Right Modules: Width 4,240 mm x Depth 720 mm x Height 3,840 mm - Central Module: Width 5,600 mm x Depth 720 mm x Height 3,840 mm - Junction: Width 1,400 mm x Depth 720 mm x Height 240 mm - Canopy with Solar Panels (Optional): Modular and scalable, adapting to station size - Totem Dimensions: Width 1,000 mm x Depth 700 mm x Height 2,807 mm
- Keywords
- EV Charging, Sustainable Infrastructure, Modular Design, User-Friendly, Solar Energy, Warm Materials, All-in-One Solution, ElectraLine, Public Design, Urban Furniture, Urban Design, Electra
