Press Release
Chunyang Wang Is Honored with the Bronze A' Design Award for Funny Eye Macau Sparkling Drink Packaging in Packaging Design
Chunyang Wang honored for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Funny Eye Macau Sparkling Drink Packaging by Chunyang Wang, designed for Funny Eye Brewery, has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Funny Eye Macau Sparkling Drink Packaging
Funny Eye Macau Sparkling is a drink packaging design for a beverage brand from Macau. The packaging covers a line of three flavours, and each flavour has its own colour palette. The graphics are inspired by the Ruins of St. Paul's in Macau. Curved, circular and rectangular shapes taken from the columns and windows of the monument are simplified and recomposed. A playful gaze motif drawn from the work of the Italian artist Tullio Garbari is added. The product names use a custom bold typeface with large letters and wide spacing. Each can measures 65 mm in diameter and 120 mm in height.
Award Record
Chunyang Wang is a winner of 4 A' Design Awards, including this recognition. The awards span the editions from 2022 - 2023 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/167741
- A' Design Award Page: https://competition.adesignaward.com/167741
- Media Showcase: https://www.designnewsroom.com/!167741
- Laureate Profile: https://designers.org/d/157763
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Funny Eye Macau Sparkling Drink Packaging
- Function
- Drink Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Cornflower Blue, Lavender, Sky Blue, Light Blue and Light Gray
- Images
- 5
- Client
- Funny Eye Brewery
The Recognition
- Laureate
- Chunyang Wang
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #167741
Design Details
- Unique Properties
- Funny eye, a local Macau beverage brand, has created a unique visual identity that sets it apart in the highly competitive fast-moving consumer goods market. Inspired by the iconic Ruins of St. Paul's, the design incorporates elements of the building's architecture and combines them with the playful gaze from the works of Italian artist Tullio Garbari. This fusion of This fusion of Eastern and Western cultural elements results in a fresh and distinctive visual style.
- Inspiration
- This product line offers three distinct flavors, each paired with a unique dopamine-inducing color palette to visually represent the taste experience. The product names have been redesigned with a new typeface, treating the text as a visual symbol. By enlarging the font, increasing spacing, and adjusting the length of the characters, we have made the product names the focal point of the packaging design.
- Challenge
- By deconstructing the iconic Ruins of St. Paul's, we extracted the curved, circular, and rectangular elements from its columns and windows. These simplified geometric shapes were then recomposed and incorporated into our design. This unique visual language pays homage to Macau's rich cultural heritage while embracing contemporary design aesthetics. Through the integration of custom Chinese bold fonts, we have created a fresh visual style that showcases Macau's unique cultural charm to the world.
- Project Duration and Location
- Designed in Hangzhou in May 2024.
- Specifications
- Diameter 65mm, height 120mm
