Press Release
Pattern Reborn Cultural And Creative Design by Gang Chen, Chao Yang and Xiaolin Fan Is Granted the Bronze A' Design Award in Cultural Heritage and Culture Industry Design
Gang Chen, Chao Yang and Xiaolin Fan honored for cultural heritage and culture industry design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2025 /DesignNewswire/ Pattern Reborn Cultural And Creative Design by Gang Chen, Chao Yang and Xiaolin Fan, designed for Hangzhou Arts and Crafts Museum, has been granted the Bronze A' Design Award in the Cultural Heritage and Culture Industry Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Pattern Reborn Cultural And Creative Design
Pattern Reborn is a series of cultural products and poster visuals based on traditional Chinese craft patterns. Motifs are taken from traditional clothing and ceramics, then deconstructed and reinterpreted through modern design. The patterns are processed digitally for precision and applied to materials such as textiles and ceramics. Production methods include digital printing, laser engraving and high-temperature ceramic firing. The visuals adapt to different sizes and settings. The aim is to preserve traditional craftsmanship and give the patterns a clear place in modern life.
About Gang Chen, Chao Yang and Xiaolin Fan
My name is Chen Zilong. Currently, I am a doctoral student at the City University of Macau. I graduated with a bachelor's degree from Jingdezhen Ceramic University and a master's degree from Macau University of Science and Technology. During this period, I have won more than 40 domestic and international design honors. In the field of design, he has won numerous awards and his works have won numerous awards in domestic and international competitions. In recent years, it has been selected for the 2nd National Graphic Design Exhibition in 2025 and won the first prize in the 2024 China Packaging Creative Design Competition.
Award Record
With this recognition, Gang Chen, Chao Yang and Xiaolin Fan is a winner of 1 A' Design Award.
About the A' Cultural Heritage and Culture Industry Design Award
The A' Cultural Heritage Design Award is an international design competition recognizing good designs that preserve, protect, and promote cultural heritage. It is organized within the A' Design Award & Competition and is open to cultural heritage designers, culture industry professionals, cultural heritage specialists and museum designers from all countries. Typical entries include cultural heritage projects, cultural conversation, preservation and restoration and protection projects. The awarded cultural heritage designs are published at https://designers.org/design-category/cultural-heritage
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/168075
- A' Design Award Page: https://competition.adesignaward.com/168075
- Media Showcase: https://www.designnewsroom.com/!168075
- Laureate Profile: https://designers.org/d/364120
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pattern Reborn Cultural And Creative Design
- Function
- Cultural And Creative Design
- Category
- Cultural Heritage and Culture Industry Design
- Discipline
- Communication Design
- Industry
- Arts and Social Impact
- Colors
- White Smoke, Midnight Blue, Gainsboro, Black and Slate Gray
- Images
- 5
- Client
- Hangzhou Arts and Crafts Museum
The Recognition
- Laureate
- Gang Chen, Chao Yang and Xiaolin Fan
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #168075
Credits
- Team
- Gang Chen, Designer: Xiaolin Fan, Designer: Chao Yang, Designer: Yi Huang, Designer: Ang Lv, Designer: Rui Deng, Designer: Zilong Chen, Designer: Weilong Liu, Designer: Jiayuan Gu, Designer: Hongjin Xiang, Designer: Jiwei Fang, Designer: Yuanxi Guo, Designer: Ziyi Jin, Designer: Yutin Mao, Designer: Lin Ye, Designer: Yiqun Zhang and Designer: Yilin Wang
- Image Credits
- Gang Chen,Xiaolin Fan,Chao Yang, Yi Huang,Ang Lv; Rui Deng, Zilong Chen, Weilong Liu,Jiayuan Gu; Hongjin Xiang, Jiwei Fang,Yuanxi Guo, Ziyi Jin; Yutin Mao,Lin Ye; Yiqun Zhang,Yilin Wang
Design Details
- Unique Properties
- This is a design for a cultural and creative product, which was created in collaboration with Hangzhou Arts and Crafts Museum, incorporating traditional patterns and symbols of handicrafts. This design project revitalizes traditional Chinese arts and crafts, allowing people to rediscover the modern charm of Chinese traditional arts and crafts. By extracting traditional patterns from clothing and ceramics, deconstructing and transforming them through modern design, endowing them with contemporary
- Inspiration
- This is a series of designs that integrates various traditional Chinese arts and crafts patterns into unique poster visuals. The project aims to blend the distinctive characteristics of Chinese craftsmanship with contemporary design elements, creating a fusion that highlights the beauty of cultural heritage in a modern visual context. Inspired by motifs from traditional clothing and ceramics, the design undergoes deconstruction and transformation, reflecting both historical depth and contemporary aesthetics.
- Research
- This project, in collaboration with the Hangzhou Arts and Crafts Museum, explores how to revitalize traditional Chinese patterns through modern design. By studying motifs from traditional clothing and ceramics, the project aims to preserve cultural heritage while enhancing contemporary relevance. Through deconstruction and transformation, the designs integrate seamlessly into modern cultural products.
- Challenge
- The main challenge of this project was to maintain the authenticity of traditional patterns while ensuring they fit into modern design aesthetics. Balancing cultural preservation with contemporary relevance required extensive research into traditional motifs and materials.Another challenge was the technical adaptation of traditional designs to modern production processes. Ensuring color accuracy, material compatibility, and design scalability across different products demanded continuous experimentation and refinement. Overcoming these challenges resulted in products that are both culturally meaningful and visually appealing.
- Realization and Technology
- The production combines traditional craftsmanship with modern techniques. Patterns are digitally processed for precision, then applied to materials like textiles and ceramics. Techniques include digital printing, laser engraving, and high-temperature ceramic firing. This ensures durability, vibrant colors, and seamless integration of traditional motifs into contemporary products.
- Operation and Interaction
- The design process starts with extracting traditional patterns from Chinese clothing and ceramics. These motifs are deconstructed and reinterpreted using modern design techniques to balance cultural authenticity and contemporary aesthetics. The reimagined designs are applied to products like textiles and ceramics, ensuring both functionality and visual appeal in modern life.
- Project Duration and Location
- The project started in Hangzhou in March 2023 and was completed in December 2024. The final products were exhibited at the Hangzhou Arts and Crafts Museum, showcasing the successful fusion of traditional Chinese craftsmanship with contemporary design.
- Specifications
- The visual elements are designed for flexible application across various events and activities. They adapt to different sizes and contexts without being constrained by fixed dimensions, enhancing the versatility and creative freedom of the design.
- Keywords
- Traditional Crafts, Cultural Innovation, Modern Design, Pattern Redesign, Chinese Heritage, Textile Art, Ceramic Design, Cultural Fusion
