Press Release
Ecodeli Silicone Meal Purse by Asta Lok Is Granted the A' Design Award in Bakeware, Tableware, Drinkware and Cookware Design
Asta Lok acknowledged for bakeware, tableware, drinkware and cookware design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Bakeware, Tableware, Drinkware and Cookware Design category for Ecodeli Silicone Meal Purse by Asta Lok, designed for Palette Code. The result belongs to the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Ecodeli Silicone Meal Purse
Ecodeli Meal Purse, a patented, versatile solution that transforms food preparation, carrying, consumption, and cleaning while prioritizing sustainability. Its wide opening ensures effortless meal prep and easy cleaning, while durable silicone and recycled ABS withstand hot and cold temperatures, ideal for the freezer or microwave. The innovative 3-in-1 Handy Clip functions as a comfortable handle, a secure closure clip, and an adjustable stand for watching videos at two angles while eating. Available in various colors, the Meal Purse harmonizes functionality with contemporary design.
About Asta Lok
Palette Code offer a comprehensive range of services with all important pigments used to build up great pictures of a business including market analysis, product design and development, branding, graphic and packaging design, web and app design, and social media promotion. Their approach focuses on understanding both the physical and emotional needs of consumers. By identifying these needs, they create empathetic designs and experiences that avoid preconceived assumptions. Their expertise spans various industries, including houseware, kitchenware, drinkware, outdoor products, gifts, and consumer electronics. Palette Code aim to build strong connections between brands and their audiences.
Award Record
Asta Lok is a winner of 1 A' Design Award, including this recognition.
About the A' Bakeware, Tableware, Drinkware and Cookware Design Award
The A' Kitchenware Design Award is an international design competition recognizing good kitchenware designs by best kitchenware brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to kitchenware designers, product designers, industrial design studios and kitchenware brands from all countries. Typical entries include pots, pans, cutlery, plates, bowls and glasses. The awarded kitchenware designs are published at https://designers.org/design-category/kitchenware
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/168592
- A' Design Award Page: https://competition.adesignaward.com/168592
- Media Showcase: https://www.designnewsroom.com/!168592
- Laureate Profile: https://designers.org/d/221728
- Further Information from the Laureate: https://minus1degree.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Ecodeli Silicone Meal Purse
- Function
- Silicone Meal Purse
- Category
- Bakeware, Tableware, Drinkware and Cookware Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Food & Hospitality
- Colors
- Ghost White, Black, Lavender, Gainsboro and Silver
- Images
- 5
- Client
- Palette Code
The Recognition
- Laureate
- Asta Lok
- Country
- Hong Kong (China)
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #168592
Credits
- Image Credits
- All Images: Photographer Studio 735
Design Details
- Unique Properties
- A patented, versatile solution enhancing food preparation, carrying, consumption, and cleaning while being eco-friendly. Its wide opening allows for easy food prep and consumption and is simple to clean. Made from durable silicone and recycled ABS, it withstands hot and cold temperatures, suitable for freezers and microwaves. The 3-in-1 HandyClip acts as a handle, secure seal, and mobile stand for watching entertainment. With specially designed fold lines and a mask carrier, it flattens for easy storage in pocket or bag tidy and clean.
- Inspiration
- The EcoDeli Meal Purse was created to address the demands of contemporary living, where consumers seek products that simplify their busy, on-the-go lifestyles. Focused on sustainability, it reduces reliance on disposable containers, aligning with the demand for eco-friendly products. The 3-in-1 HandyClip enhances the consuming experience while address the normal practice of people - enjoying hands-free video watching while eating. It is designed to transform traditional food containers into fashionable accessories, merging practicality with aesthetics.
- Research
- This design research employs a mixed-methods approach to explore the EcoDeli Meal Purse's impact on sustainable food consumption. The objective is to understand how this product meets contemporary needs while promoting eco-friendly practices. We utilized surveys and user interviews for data collection, employing tools like usability testing and design workshops. Participants included diverse consumers who regularly engage in on-the-go eating. Results indicated high satisfaction with the product's functionality and sustainability. Insights reveal a growing demand for multifunctional, eco-conscious solutions, influencing business strategies and societal attitudes towards waste reduction.
- Challenge
- One significant challenge in developing the EcoDeli Meal Purse was creating the 3-in-1 HandyClip as a mobile stand. We aimed to balance functionality and stability for hands-free viewing at adjustable angles (35 and 45 degrees). Material selection was crucial; we used recycled ABS for strength and silicone for grip. User testing revealed the need for a secure mechanism, leading to a snap-fit design. This iterative process ensured that the HandyClip integrated seamlessly with the meal purse, enhancing user experience while prioritizing sustainability.
- Realization and Technology
- Crafted from durable silicone and recycled ABS, the focus on sustainability reduces reliance on disposable containers, aligning with the growing consumer demand for environmentally responsible products. We have make the 3-in-1 HandyClip able to withstand 1kg or 1000ml weight by adjusting the clip angle and strength of springs on the clip to make it safe & secure for transporting. The clip can be use with other silicone food bag on the market apart from our original Meal Purse
- Operation and Interaction
- EcoDeli Meal Purse, the patented design is a versatile solution designed to enhance the entire food preparation, carrying, consumption and cleaning experience while being environmentally conscious. How to use- For pack & go: 1. You may fill the food into the meal purse through the big opening 2. Fold the meal purse and press the sealing edge firmly, hook up the secure rings on both side of the meal purse 3. Clip on the 3-in-1 HandyClip 4. Ready to go and carry the Meal Purse like a little fashion purse around with you. For Consume: 1. Remove the 3-in-1 HandyClip 2. Release the secure rings and Unfold the meal purse 3. Fold down the meal purse 4.
- Project Duration and Location
- The project start in Feb 2023 and finished in Feb 2024 in Hong Kong
- Specifications
- L195mm x W102mm x H135mm, Capacity: 1000ml - Dishwasher safe - Microwavable - Withstand hot & cold - Food grade
- Keywords
- Food bag, Lunch bag, Eco-friendly product, Reusable food bag, Silicone food bag
