Press Release
Bronze A' Design Award in Bakeware, Tableware, Drinkware and Cookware Design Goes to Base Drinking Glass by Florian Seidl
Florian Seidl recognized for bakeware, tableware, drinkware and cookware design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ Base Drinking Glass by Florian Seidl, designed for Officina Endorfino, has been granted the Bronze A' Design Award in the Bakeware, Tableware, Drinkware and Cookware Design category, A' Design Award & Competition has announced. The result belongs to the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Base Drinking Glass
The design of the Base series focuses on the function of a drinking glass, highlighting the contrast between being empty or full. The glasses are made from borosilicate glass. Thin and delicate, but with a solid base with a lot of depth. The series includes three sizes: 200ml, 330ml, and 500ml, and is designed to be stackable. The packaging is made from recycled cardboard, emphasizing sustainability.
About Florian Seidl
Florian Seidl is an Austrian design leader based in Turin, Italy, with over 20 years of experience spanning automotive exterior design and corporate design leadership. Since 2015, he has led Lavazza Group's corporate design function, built from scratch into a team recognized with more than 90 international design awards. Before Lavazza, he spent almost eight years as a senior exterior designer at Fiat's Centro Stile, contributing to the Fiat 500 model range. Earlier in his career, he worked on KTM motorcycle projects while at Kiska, a major Austrian design agency. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.
Award Record
With this recognition, Florian Seidl is a winner of 17 A' Design Awards. The awards span the editions from 2015 - 2016 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Bakeware, Tableware, Drinkware and Cookware Design Award
The A' Kitchenware Design Award is an international design competition recognizing good kitchenware designs by best kitchenware brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to kitchenware designers, product designers, industrial design studios and kitchenware brands from all countries. Entries typically include pots, pans, cutlery, plates, bowls and glasses. Awarded kitchenware designs are published at https://designers.org/design-category/kitchenware
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/169275
- A' Design Award Page: https://competition.adesignaward.com/169275
- Media Showcase: https://www.designnewsroom.com/!169275
- Laureate Profile: https://designers.org/d/154515
- Further Information from the Laureate: https://www.endorfino.it
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Base Drinking Glass
- Function
- Drinking Glass
- Category
- Bakeware, Tableware, Drinkware and Cookware Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Food & Hospitality
- Colors
- Lavender, Gainsboro, Dark Sea Green, Black and Dark Slate Blue
- Images
- 5
- Client
- Officina Endorfino
The Recognition
- Laureate
- Florian Seidl
- Country
- Italy
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #169275
Credits
- Image Credits
- Florian Seidl, Officina Endorfino
Design Details
- Unique Properties
- The products of this product series can be described as elegant drinking glasses with a super delicate top and a chunky and extra stable base. They are made from borosilicate glass. There are three different sizes. 200 ml 330 ml and 500 ml. The essential design is based on a modular approach and is specifically designed to be stackable. It is all about the base.
- Inspiration
- The design of Base is looking at the basic function of a drinking glass and the contrast between its two states of being - empty and full. Delicate and light at the top and solid at the base with a lot of depth. The transparent material setting the stage for a great experience. So, is the glass half empty or half full?
- Research
- The design process was based on conceptual and formal research aimed at understanding material properties and opportunities of the category. Product development and refinement through traditional sketching and 3D modelling.
- Challenge
- The main challenge was the necessity to create a series of modular and stackable drinking glasses in different sizes that also explore the formal possibilities of the material and make a visual statement.
- Realization and Technology
- The Base glassware series is made from borosilicate glass. The material is known for its strength, durability and temperature resistance. The glass can be moulded and crafted in a variety of very different shapes and thicknesses. It is an infinitely recyclable material that can be re-melted again and again minimizing waste and environmental impact. The packaging is made from recycled cardboard.
- Operation and Interaction
- Take a glass. Fill it up. Bring it to your mouth. Drink. Enjoy!
- Project Duration and Location
- The project was designed in Italy during the summer of 2024 as a quick side study for Officina Endorfino. An exploration and exercise in glassware design.
- Specifications
- Base 20: Content 200ml, Diameter 74mm, Height 90mm Base 33: Content 330ml, Diameter 74mm, Height 130mm Base 50: Content 500ml, Diameter 74mm, Height 170mm
- Keywords
- tableware, drinkware, glassware, drinking glass, tumbler, stackable, glass, borosilicate, Officina Endorfino
