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DesignNewswire · COMO, Italy ·

Zoltan Berta Receives the Silver A' Design Award for Zoom Exhibition Catalogue in Print and Published Media Design

Zoltan Berta recognized for print and published media design by the international grand jury of the 2024 - 2025 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Zoom Exhibition Catalogue by Zoltan Berta has been granted the Silver A' Design Award in the Print and Published Media Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Zoom Exhibition Catalogue

The Zoom exhibition (Museum of Ethnography, Budapest) takes an unconventional approach to the museum’s collection. The content structure is shaped by shifts in viewpoint presenting objects and object masses from new angles. The catalogue attempts to introduce this approach through different graphical and bookbinding-printing solutions. The book’s inner spine features a uniquely generated pattern for each copy which is a reinterpretation of the embroidered motifs typical to Hungarian folk art. The exhibition was designed by art1st Design Studio, lead designer Daniel Taraczky.

About Zoltan Berta

Began his career in the printing industry before shifting his focus to graphic design. In the early 2000s, alongside the rise of the web, he discovered motion design—a field that immediately captivated him. He created title sequences, branding elements, and promotional animations for television networks, later expanding his expertise to film productions by designing screen graphics and faux interfaces. Over time, packaging design and book design also became significant aspects of his work, further broadening his creative toolkit. In recent years, he has started exploring procedural design, an innovative approach that provides effective and unique solutions across various fields.

Award Record

This recognition makes Zoltan Berta a winner of 1 A' Design Award.

About the A' Print and Published Media Design Award

The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Entries typically include brochures, posters, magazines, catalogs, flyers and business cards. Awarded print designs are published at https://designers.org/design-category/print

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Zoom Exhibition Catalogue
Function
Exhibition Catalogue
Category
Print and Published Media Design
Discipline
Communication Design
Industry
Branding & Advertising and Entertainment
Colors
Dark Red, Firebrick, Sienna, Dark Salmon and Indian Red
Images
5

The Recognition

Laureate
Zoltan Berta
Country
Hungary
Recognition
Silver A' Design Award
Edition
2024 - 2025
Design ID
#169293

Credits

Image Credits
Product photos: Zoltan Berta

Design Details

Unique Properties
Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy. The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky.
Inspiration
Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
Realization and Technology
Soft cover swiss binding, various inserts in the book block. Cover: Pergraphica Colours 330g Imperial red Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g
Specifications
Dimensions: 225 x 225 mm 232 pages
Keywords
book, editorial, catalogue, exhibition, print, generative art, typography, graphic design

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